We have put a lot of efforts on our eCommerce site, done everything that we were told that is required. We have worked hard – got great images, entered extensive and relevant descriptions of products, and much more. >But our eCommerce web store has not closed a single sale. Why?
A good number of startups spend extraordinary time and effort in setting up their online store – only to find no one buys anything from their store.
Just because you have built an eCommerce web store doesn’t mean that people will flock to it. With billions of websites competing for business, it is a fight to attract the targeted traffic that can be converted to sales.
Not enough traffic OR not the right traffic:
Both problems are unique in nature. But both point out in the same direction. You got it- the right customers of your website, the ones you want to bring to your site, the ones who will buy your products and services are not coming to your site. Either they do not know that you exist or maybe they don’t think you have what they are looking for.
Fishing where there is no fish? What about the rod, line and the bait?
Any angler you talk to will tell that for a good fishing trip you need to select the right spot, the right rod, line and right bait. Is it not the same when you go out in the market to find customers?
Are you fishing where there is no fish?
Bringing traffic to your website require a lot of work well before you launch your eCommerce web store. Ask yourself:
- Have you identified your customer?
- Did you develop Persona of your customer?
- Do have an offering compatible with what your customer is looking for?
- Was SEO on your eCommerce store done scientifically?
- Have you reached out to places where your customer go to?
- Are you taking full advantage of the latest marketing techniques like Content Marketing and Social Media?
Designing your marketing campaign and strategy is a very big topic. It requires a very well planned approach to reach out and convert your customer.
Do you have the right tools and equipment?
Executing your marketing strategy require a lot of resources and dedication. It becomes almost impossible to efficiently execute your marketing strategy in absence of proper tools to automate the entire process.
The most important tool that you have is the eCommerce program used to develop your web store. eCommerce programs showcase your products and services and also to help you in marketing and keeping ahead of the competition.
eCommerce Store Builder:
No doubt that there is an advantage in using an eCommerce program that was developed on the ERP that you use. Being developed on the dataset of the ERP that you use, they are tightly integrated and help you seamlessly manage your eCommerce web store.
At the same time, these eCommerce solutions may be pulling you down. Holding you within the confines of their parameters and not letting you to make use of the latest trend and technologies that your competitors are using.
Since these ERP based eCommerce solutions have much small market compared to Enterprise eCommerce programs, these programs are very slow in adapting to the new development in the fast changing world of eCommerce.
Your competition, on the other hand, may be using an enterprise solution which is very fast in adapting to the new technologies since this is their edge and this is their competitive advantage. Like this:
Switching to Enterprise eCommerce solution – Do I lose my integration with ERP?
No, you don’t. Your requirement to manage your eCommerce store from your Dynamics GP ERP should not pull you down. x2x eCommerce allows you to combine the power of an enterprise accounting solution like Dynamics GP and uses the front end from Magento which is an enterprise eCommerce solution from eBay.
How does it work?
X2X eCommerce add a new module to Dynamics GP to adds an eCommerce module to Dynamics GP. This eCommerce module adds new features in Dynamics GP like Product Catalog, SEO integration, web related information for the products, customer price level to name a few.
With these features added to Dynamics GP dataset, the Dynamics database becomes compatible with the Enterprise eCommerce solution. This provides the benefit of using the power of both the top of the line ERP and Enterprise eCommerce solutions.
The chart below explains the difference between (1) Connectors that integrate existing fields in the two system with each other; (2) Basic eCommerce solution developed on ERP dataset; (3) x2x eCommerce that enhances both the Dynamics GP and Enterprise ERP to make them compatible with each other.