Why is responsive web design so important for e-commerce?
X2X-eCommerce for Dynamics GP uses Responsive themes for the store front. Responsive web designs are web designs developed with a built-in ability to adjust the display based on the device being used to access the eCommerce site. Responsive sites adjust themselves to the device being used and provide the customer the shopping experience they are looking for. The beauty of the responsive web design is that they make the best use of the available display for desktop, laptop, smartphones or tablets without losing any functionality and without losing the look and feel of the eCommerce web store.
Creating an eCommerce solution on a responsive design enable the potential customer to explore the offering on the eCommerce store, learn about the products and services being offered and comparative advantage of buying from the company instead of from competition.
The Opportunity Mobile Devices Create:
Here is a fun fact that may or may not surprise you; the number of mobile devices on the earth currently outnumber the number of people occupying it. In fact, 53% of adults living in America own a mobile device a number that is expected to continually increase. Another important fact for eCommerce business owners to arm themselves with is that roughly 60% of all website traffic is accomplished through the utilization of mobile devices.
Can you imagine yourself not offering your products and services to about 2/3rd of your users? This is practically being done by the companies which are not using responsive web design for their eCommerce store making it practically impossible for the majority of the customer who wants to review the offering on the site with their mobile devices.
Online business is going to stay and grow:
Online business has created another avenue of revenues for businesses around the globe. It has streamlined the shopping process essentially removing the need to provide a physical location for consumers to visit. It also offers a terrific way to save time, it’s much quicker to browse websites, and run searches to find what you are looking for as opposed to wondering aisle to aisle or trying to find someone who works there so they can guide you in the right direction. X2X eCommerce integrates Dynamics GP ERP to help the companies seamlessly manage their web store with the human interaction and at the same time offering customers to be in touch, do business and interact with the company while on the road, on the car or in the train via customer mobile devices like mobile phone and tablets.
Social Media Increases Traffic:
Social Media started as the way to re-connect with people we have lost contact with through the years. Social Media tools are being used extensively by the eCommerce site managers and owners. Placing links on your site to Facebook, Twitter, and Google Plus making them responsive will increase traffic to your eCommerce site. 55% of social media use is conducted by visitors who are using a mobile device to find what they are looking for. The convenience of finding information instantly is now an expectation of consumers everywhere. The majority of the people accesses their social media account and profile through mobile devices and tablets. Usually, they will click the link to visit the store and if the eCommerce site is not mobile friendly, a sale is lost right there.
Optimizing Search Engine Optimization Results:
Since mobile has become very popular and a lot of searches are being done using mobile, the search engines treat the search request coming from desktop and laptop differently from those from mobile.
It is very much possible that a site which may be on top on desktop search may be trailing behind in mobile search. In addition, search engines also worry about mobile friendliness for the website. If the site is not mobile friendly because it is not responsive, it will bring down mobile friendliness and the SEO ranking.
Responsiveness for Today and Tomorrow:
While designing sites, and providing the ability to maximum number of users to be able to use the eCommerce web store, a due care is required to be conscious of the fact that even though mobile friendliness and compatibility is used as a single factor, the ability of the site to show on a different kind of mobile are very different. With the change in technology and with the new designs coming out every day, a need and care are required to make sure that the eCommerce site is green as ever, being able to cater all the different kind of portable devices.
Increased Return on Investment Managing One Site:
Before the concept of Responsive web designs become prevalent, companies were managing their eCommerce web store to run two separate websites, one as their main site, and the second for a mobile friendly site.
Those who are responsible for managing the eCommerce websites understand that problems and the challenges being faced by them and the unnecessary burden on time and resources required to keep the web store data current in real time. Even though X2X eCommerce has eliminated the requirement of long hours that one need to put to maintain an eCommerce web store, the management of two sites is still a daunting task.
It’s Worth It:
Ensuring that eCommerce site is responsive is the only choice to make when companies are serious about its longevity. Giving potential customers the ability to browse in different formats allows the customer to browse, compare and order products being offered by the eCommerce web store thereby making it easier for the customer to order products without the need to get onto a desktop of laptop. A responsible eCommerce site increase visitors and higher Sales, profits, and ROI.