eCommerce has opened new avenues for the organizations to grow and expand their businesses. Many think that eCommerce is all about getting a web store up and running. The fact is that running an eCommerce business is just like running any other business and requires the same effort and attention.
With an estimated two million eCommerce sites competing for the business, the best way to describe eCommerce business in Darwinian terms is ‘Survival of the fittest’.
Here are few strategical steps which can help any organization beat this competition;
It is all too common for an entrepreneur to become excited about new business opportunities and to jump into it without any strategic planning or without a sense of direction. Many of those unplanned ventures don’t even see the light of the day and die before they can even take off.
Running an eCommerce business is much more than registering a catchy name and selecting an eCommerce solution to develop the site. There is a significant amount of thinking, planning, and preparation required, well before even registering a domain name.
The ability of the customer to see, touch and feel an item at a brick and mortar store is nonexistent on an online store. Customers make their buying decision in an online environment based on their perception about the product and services being offered.
Offering customers, the charm of a much better price, free shipping, a good return policy and sharing customer stories are some of the things which can help win customer confidence and assist them in their buying process.
Bugs Free Site
The customer makes an opinion about your company with the overall presentation, ease of use and friendliness of your eCommerce site.
Don’t let your customer get stuck into a bug and leave the site in frustration. Not only it is a lost revenue but also a lost customer and perhaps loss of many other potential customers due to a bad word of mouth.
Social Media has become a valuable tool when it comes to understanding your customers. It is the place to get the feedback from them and suggestions to improve the offerings.
Social media requires constant monitoring and posting of new content. Managing social media marketing is a big subject in itself.
Giving customers the chance to post a review regarding their experience on the eCommerce site is important. It is important to give the feeling to the customer that you care and value their opinion.
Designing a responsive site is necessary to provide customers with a user-friendly experience. Responsive sites ensure that the site has the ability to adjust itself accordingly when mobile devices such as laptops, Androids, iPhones, or tablets are being used to view the site.
Search Engine Optimization(SEO)
With competition becoming more and more intense, effective utilization of SEO tools become even more important. The ability of your site to appear in searches when the customer is looking for the products and services that you sell can make or break the viability of your eCommerce venture.
The Future of eCommerce is Mobile friendly eCommerce
It is a common sight to see people with their eyes focused on their smartphones while walking on the street or standing in the bus shelters. Mobile devices have enabled people to get access to the internet at any time they want; while riding on the bus or during breaks for lunch or coffee.
Successful businesses pay attention to the people surfing on the internet during their spare time using their mobile phones are better placed to earn their business than the competition. Creating a mobile friendly eCommerce site is a significant plus in staying ahead of the competition.
Building Customer Database
Building customer database enables you to run the promotions and exclusive offers compatible with the buying preference of your customers. Knowing customer demographics helps to create the offers and promotions which your customers are looking for.
Just like the brick and mortar business, the eCommerce business is also a job that requires continuous management and update. Agreed that, by integrating eCommerce web store with ERP system significantly cut down the time required for physical management of the web store; the fact remains that you must ensure the relevance of your site and keep customers coming back.
Integrating eCommerce with ERP
Creating and managing an eCommerce site requires time, dedication, and attention to detail. Once the site is live, the work does not end. A significant amount of time is required to manage the eCommerce site including updating, tracking, evaluating, and troubleshooting on a regular basis.
Integrating your eCommerce site with your ERP can be quite beneficial in the success of your eCommerce site. An ERP integrated website using solutions like x2x eCommerce for Dynamics GP helps in significantly cutting down the time required for administration and updating of the eCommerce site, leaving you with more time to concentrate on marketing and on improving customer’s buying experience.
About x2x eCommerce for Dynamics GP
x2x eCommerce is an add-on module which adds features in Dynamics GP making it compatible with Enterprise eCommerce. It includes features like SEO, Product Catalog, additional product related information, customer price level and a lot more. With this eCommerce related information added to Dynamics GP dataset, enable seamless integration of Dynamics GP with the eCommerce sites, relieving you from their manual administration.