Yes! You heard it right! Most of our customers has stated that they have been receiving 3/4th of the site traffic from mobile devices. All you see these days is with people fiddling with their phones. The trend keeps increasing year by year at least by 5%.
You can’t just keep a site alive with Magento or similar applications. There’s much more you need to do to make it alive.
So, my next question is: How do we get mobile conversions to the top?
There are couple of areas you can focus on:
- Converting website to stay on a single page – Dynamic navigations that takes to the home page, product page and of course, landing page. Please note that this technique may not work for certain brands.
- Implementing digital wallets which supports, Amazon Pay, PayPal, Apple Pay etc. right from the mobile devices.
- Exploiting Facebook and Instagram Ads for driving mobile traffic and attractive campaigns to drive sales.
Isn’t it great? Experience the best by following the above 3 areas wisely; your income should flow in easily.
So, what different brands can witness the mobile eCommerce success as explained above?
The global customer expectations have converted various eCommerce companies to develop mobile applications in order to witness greater results. It’s not the case of Amazon or eBay, but a number of brands are seeing lot of mobile traffic increasing for years.
- In 2012, mobile commerce totaled to over 10% but in 2016, there was an increase by 21%.
- Mobile conversion has increased by 30% year after year from 2015 to 2016.
- The average conversion rate from eCommerce is 4.31% from Desktops or Laptops etc. There is a 1.5% conversion rate for mobile devices and is expected to rise in the coming years.
If your website has a one-page checkout feature along with popular digital wallets, it is going to improve another 10% on your mobile conversions.
What are the shifts in Mobile eCommerce?
- Trustworthiness – No more fear! Customers feel comfortable on mobile ecommerce shopping.
- Easy to navigate – Unlike the standard websites, pages have been optimized for mobile purposes. This generates a revenue impact for retail industry.
- If we are to see the mobile eCommerce growth with respect to countries:
- Canada – 19%
- USA – 24%
- Australasia – 33%
- Asia – 42%
- Europe – 18%
- Others – 30%
- In the case of mobile users, Apple users spend over 18% than the Android Mobile users.
How digital wallets change the eCommerce business pattern?
The very first question we get from our customers is: Is my website mobile responsive or mobile perfect? Or turn my website to mobile perfect and then create responsive designs for the desktop version. The choice is yours!
Why x2x eCommerce?
x2x eCommerce is an add on module to Dynamics GP which add new features to GP and also to Magento eCommerce to make both of them fully compatible with each other and able to seamlessly integrate with each other. Due to the increasing adoption of mobile, your customers are now capable of viewing and searching the products and placing their order from their smartphone. Hence, it provides device specific media capabilities for audio and video, user friend search and clean user-friendly display of results.
Want to see a quick demo our ready to deploy product, x2x-eCommerce? Get in touch with our experts today at email@example.com.
First of all, managing operations is an increasingly tough and complicated manner fraught with converting customer movements and growing opposition. One of the best features of Microsoft suite is that they offer lower priced software that streamlines all the functions to your organization.
x2x eCommerce is powered by Microsoft Dynamics GP!
How about adding eCommerce module to your Microsoft Dynamics GP? In addition, it integrates all the enterprise capabilities—from lower back-give up stock to the front-cease consumer dating management—to improve organizational performance and come up with an aggressive marketplace advantage.
This blog goes through a deep dive into Microsoft Dynamics GP eCommerce capability and furthermore how it may work with organization useful resource planning gear to improve your commercial enterprise capabilities.
Difference between ERP and eCommerce
The sum is constantly higher than the components. Within the case of Microsoft, the whole factor of integrating ERP and e-commerce is that the partnership between these effective tools makes them better than if they had been used one by one.
SMBs that leverage Microsoft Dynamics ERP features can use them to improve backend techniques ranging from:
- Accounting and monetary management
- Company intelligence and reviews
- Human Resources and payroll
- Stock control and production
- Sales and CRM
Now imagine including e-commerce to boom your bottom line. Let’s take a more in-depth have a look at how the 2 systems honestly supplement each different.
Leveraging Microsoft Dynamics GP eCommerce
In keeping with marketers, e-commerce is predicted to extend from USD $1.67 in 2015 to USD $358 B by 2019. Microsoft Dynamics GP with eCommerce assists you to reach your prospects/customers each time they’re geared up to buy 24/7 a week, 365 days a year. Here are many the simple advantages to including Dynamics GP eCommerce to your sturdy Microsoft suite.
Sell and Sell
Adding a one-stop e-commerce shop will permit clients to examine the capabilities and publishing your products online, freeing up some of the time, your sales group could spend convincing customers to buy. Putting in place the x2x eCommerce function is easy and quick, because of this you can focus on using sales in place of worrying about its infrastructure. The robust content material management skills inside the Microsoft suite will help with search engine optimization (SEO), improving your visibility with new customers whilst also enhancing the revel in of present customers.
E-commerce shops can also create passive profits to your enterprise, widening your reach by increasing beyond your bricks and mortar storefront and into the digital era. In reality, 80% of the users have made purchases in some unspecified time in the future.
Commerce is going on all around us. The inflow of digital devices has allowed each person to shop any time they need. That’s why it’s very important for eCommerce platform you choose to be absolutely functioning from the laptop to mobile. With the x2x eCommerce application, clients may have a seamless revel in across any virtual device, which includes:
- Android smartphone
- Windows smartphone 7
E-commerce additionally approaches massive facts on your enterprise. As an example, you could collect and collate records within the ERP solution, which helps you to find out who’s honestly shopping your products. Then you can use the advertising features of the ERP to send promotional emails straight from the e-store in the direction of your goal audiences primarily based on their buying patterns and personal opinion. They will witness a great experience while sending them a personalized conversation, and you’ll earn more commercial enterprise as you preserve new customers.
Stepped forward achievement
Order achievement can occur straight from Dynamics GP solution as your online payment takes place in actual time, making order achievement extra efficient and correct. Inventory stages pull straight from the ERP and update on the eCommerce web portal. Our answer can keep your customers know of any glitches in the call for and delivery of inventory.
Accounting and receivables
Tracking A/R tied to eCommerce is straightforward and almost critical to measuring the overall performance of your business. Dynamics GP integrates with the eCommerce platform and automates the processes that used to take hours. Most of all, self-populating among capabilities means you only enter the statistics as soon as, which reduces the common errors that plague guide facts access. The dynamics GP ERP software also helps automate income order information and tax facts from e-commerce to GP.
Dynamics GP and e-commerce – quit ending enterprise solutions
Hence, the above reasons shows why eCommerce plays a great role in organizations. Enhancing the customer satisfaction and creating 24/7 sales on your business way; x2x eCommerce Dynamics GP eCommerce solution keeps offering the ROI your business wishes for decades.
Including an internet order entry function for your Microsoft GP subscription is straightforward. The x2x eCommerce offers out-of-the-field seamless integration with your latest platform. The user interface is very user friendly and simple to understand, which lessens any customer service troubles you may face upon move-stay.
Therefore, if you’d want to attempt a free demo of the x2x eCommerce, get in touch with us today.
Companies are moving towards the eCommerce business model these days. You might also need to follow eCommerce adoption and even build in a perfect strategy to handle your suppliers, logistics, IT, marketing and warehouse management. What if your competition is high? You are going to end up in deep trouble and you might need to rethink your strategies all over again!
In this blog, we have showcased 4 common mistakes most of the eCommerce companies do. Let’s go ahead and read further:
1. Wrong Timings and Improper Planning
There’s no way that you can build an eCommerce webstore overnight. According to our customers, they have spent at least a year for planning and execution. You must understand your business process and its challenges promptly. If you just start working on an eCommerce business without improper timelines, this will surely derail your eCommerce dreams!
As mentioned above, companies are using eCommerce as an extra sales channel to boost their sales volumes. An eCommerce Business is way more than that. It creates a great impact on sales, marketing, customer service, IT and of course, your management.
Pre-requisites before starting an eCommerce Business:
- SWOT Analysis of your business process and resources.
- Renowned eCommerce Solutions.
To get all up and running, you might need to cut corners and compromise on hardships which in turn will show positive results to your eCommerce business.
2. Poor participation of Company Stakeholders
It’s not all about spending money, unless you don’t have an active participation from the company stakeholders, your eCommerce Adoption project is likely to go down quickly!
If your company departments don’t work properly in cohesion, it can cost your customer satisfaction and experience for worse. Therefore, it is important for you to involve all your company stakeholders who are directly responsible for the success or failures of the eCommerce Adoption mechanisms right from the start.
You need to educate them with all means. This will help them to build up their expectations, looking for feedback that helps them to feel involved and lowers the resistance. Due to improper communication, companies have missed deadlines and incurred costs. It’s high time to get your stakeholders on track, providing them with the plans and deadlines so they will be excited about the project and will stay active too.
3. Inappropriate training of resources
As Henry Ford said, “The only thing worse than training your employees and having them leave is not training them and having them stay.”
You spend thousands of dollars in building the top eCommerce platform, sales and support team, infrastructure. Ever thought about investing in training of resources? If you haven’t, it is high time that you consider this option. Else, it’s going to be tougher in the future. Your employees have to be equipped and trained to handle your eCommmerce webstore.
When a new platform is open to your resources, it is not only that they get exposed to it but their expectations and large activities come along with it. Your team needs to manage more customers, work on multiple orders and customer satisfaction areas while managing your inventory in parallel.
Without proper training for your employees will result in poor customer satisfaction and an unhappy team. Find some time to work on the employee training needs. Don’t forget: Train now and don’t regret later! Equip them with the right tools to work efficiently.
4. Neglecting the Competition
eCommerce businesses are not alien to all. We might be seeing at least 2 new eCommerce companies joining worldwide promoting their products and services. With the wide availability of products and latest technology (other websites) for comparing services/products, you have higher chances of having your existing customer move to your competitor. If you aren’t bothered about the competition, it is considered as a sin for any eCommerce business can commit these days!
We strongly recommend not to imitate your competitor’s strategy. However, it is advised that you need to work on a SWOT Analysis of your competitions for you to work on another potential strategy. If you have failed to do this, your competitors are already there to grab your customers and shares. Understand your competitor’s shortcomings and define a perfect strategy for your brand! Isn’t this a recommended eCommerce adoption area?
About x2x eCommerce
x2x eCommerce is an eCommerce integration solution build on top of Microsoft Dynamics GP and Magento eCommerce to make both of them fully compatible with each other and able to seamlessly integrate with each other.
What are you waiting for? Get in touch with our experts today at firstname.lastname@example.org or call us at +1-877-927-2927!