Since the world-wide web was introduced the way people have navigated their day has changed significantly. The business world was not left untouched by the information superhighway. The convenience of making purchases online was recognized as a new avenue that have been quite profitable for those who have taken the time to understand how to use the business tool referred to as the internet.
Understanding the Consumer
In this new age of technology, it has become increasing important to for businesses to keep their finger on the pulse of their consumers wants, needs, and expectations. So, what are consumers looking for? They answer is simple; ease of access.
Before the advent of the internet, a physical store site location was key factor. Usually, the preferred store site is it in a high traffic area where perspective consumers could easily see it and walk in or in other words, ease of access.
Applying this same rule to your eCommerce site is also necessary. Ease of access is the first key in operating a successful eCommerce business. The internet has overloaded the consumer with so much information, it can become quite overwhelming.
The consumer wants to be able to connect to your site with minimal effort on their part. As a society, we have become spoiled with the speed of information at our fingertips, patience is not necessarily a virtue when it comes to the internet. Creating a web presence that consumers can easily find and connect to has become essential to the viability of storefronts, it’s the only way to increase the traffic to your site.
The Future of eCommerce is Mobile
It’s challenging to walk down any street and find someone who is not paying avid attention to their mobile device. Mobile devices have enabled us to have access to the internet anytime we want, while riding on the bus, during work breaks or lunch, while waiting to cross the street, virtually anytime we want we can surf the net to find whatever it is we are looking for.
The world is mobile, to manage a successful eCommerce site it must also be mobile friendly. Responsive sites show your customers that you understand their needs, and are more than capable of meeting them. For those businesses paying attention to the increased use of mobile devices by the masses, it became increasingly clear that creating a responsive website was necessary to stay ahead of their competition.
Mobile eCommerce through X2X eCommerce for Dynamics GP
X2X eCommerce facilitates the organizations to take the benefit of mobile eCommerce in two ways:
- All the themes and layout used by x2x eCommerce for Dynamics GP are responsive themes
x2x eCommerce also provide mobile apps for Android and IOS that allows customers to place the orders using their phone which goes straight in Dynamics GP.
There are about two million eCommerce webstores and everyone is trying to be successful but how many of them are making enough to justify their existence?
Setting up an eCommerce site require a lot of thinking, planning and preparation before going live. It is not about registering a catchy domain name and picking an eCommerce software solution and you are in the business.
Yes, no one is stopping you to jump in and start your eCommerce business in a week of when the idea of having an eCommerce site dawned on you. Yes, you can be in eCommerce business just like this. Rest assured that you will also be out of business in no time.
Below are 5 common mistakes made by companies that people commonly make:
Differentiation – Finding the Niche
Have you asked yourself why people will prefer buying your product and services instead of someone else. If there are too many sites offering the same product and services many at better rate and many of them can earn more trust from the customer than your site, why will someone buy from you.
Differentiation is all about your unique value proposition. What is that you offer that is different from others? Is it better price? better quality? You expertise in the area of specialization? unmatched customer service? no question asked return policy? or something else?
There are many mistakes people do when offering the product and services to the prospective customer.
- Spreading too thin with the products
Do remember Pareto’s famous 80/20 rule? This is also called law of vital few. This principle has stand test of time and says that 80% of your revenue is earned by 20% of your products and vice versa.
Agreed, that a eCommerce site with huge selection attracts customers but in the urge to make the site looks well stocked they end up adding products that (1) do not contribute significantly to the sales and profits; and (2) confuse the customer more than assist them in their buying process.
- Product Catalog
Your product Catalog is like the departments and sections in a departmental store. Have you ever tried finding a pair of shoes for a well-known brand like say Calvin Klein in the dress section? At the same time, you may have a Calvin Klein section in the store which showcase all the product range from the Brand.
The same philosophy applies in case of eCommerce stores. Your customer should be able to drive through your site in multiple ways to find what they are looking for and you being the seller must give them a wonderful shopping experience to earn their business.
- Product Offerings
In the brick and mortar store where customer can touch and feel the product that you are offering. In an eCommerce web store, customer uses different set of parameters to make a buying decision. In addition to their trust in your offering, the way you present your products can make or break the viability of your eCommerce store.
In a study, it was found that people pay more attention to text for standard items like TV compared to the images when making a buying decision. The reason is that they have a fair idea of how the TV or fridge or deep freezer will look when placed in their living room or kitchen. The main objective is to establish what are the usage benefits of one product over the other.
5. Product images/videos
A good quality image can do magic when it comes to personal or household items. Again, remember that with lack of ability to touch and feel the product being offered by your eCommerce site, the pictures try to give the feeling of how they will look and feel when you wear them. This is also why you will put multiple images of the same product from the same product and the ability to zoom in and out to give a better buying experience to your customer.
When buying standard products, the customer is more keen to see the features and benefit of the product as long the look of the product is not considered ‘ugly’ in their eyes. Therefore, many sites provide a product comparison feature to the visitors on their site. This feature help customer to spend considerably less time to compare the different products on their buying criteria and they are expected to spend more of their dollars on your site than on the site of your competition.
7.Earning Customer Trust
Your eCommerce customer has never been to your shop or warehouse. They do not know you, have never dealt with you, have never done business with you. You are still asking them to trust you by charging their credit card for the cost of they are buying and the shipping charges. Why would they do that? They will never ever make a purchase on your site until they trust you. The question, therefore, is whether your site can earn customer’s trust?
Unfortunately, many of the business have not earned the brand image in the eyes of the eCommerce web store visitor compared to the big players in the market like Amazon, Sears and others. It takes time and effort to build a name and there are companies who have been very successful in building their brand image. In most cases, however, the brand image does not exist but it does not mean that you should not try to earn it over time.
Customer references and testimonial give the prospective buyer what they seriously lack. (1) That the product will do what it is intended to do; and (2) they are dealing with a supplier they can trust.
The powerful references are from the customers to which your customers can relate to. The referring customers that fit as close to the persona of the buyers will earn more trust from the buyers than the other references.
Influencer marketing is providing recommendation or reference from influencers. Influencers are those people whom your customers can relate to. These are the people who have an influence over your customers. The idea of influencer marketing not new. It was introduced in 1940 and have been used since then in different forms and manners.
11.About Company’s Performance
You would have noticed the kind of statistics being presented by the company to emphasize that they are dealing with a company that is in this business, have serviced the wide range or customers and is in this business to stay.
12. Press Coverage
Trust is immediately build when customer find your company or the product that you are offering are covered and recommended in press articles. Review in related Press like GQ for fashion sites or Forbes for businesses, give an instant boost to your credibility and hence your sales.
When buying standard products, the customer is more keen to see the features and benefit of the product as long the look of the product is not considered ‘ugly’ in their eyes.
For smaller businesses, it is harder to stay afloat and compete with bigger companies and companies their size in the market place. Being in search of new avenues and markets, companies often look at eCommerce as an avenue to expand into much diverse markets and to capture nontraditional customers for their businesses.
So how can eCommerce boost your business? Read on for five ways it can do so, and to see how other businesses have had success with eCommerce.
eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they start by looking online.
Your website is your showroom, where customers can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase.
Staples’ customer-friendly online shop has been such a success that they have scaled back their bricks and mortar stores in favor of it. Their secret?
A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale.
eCommerce Taps into Social Media
It’s a social world out there, with customers turning to social media such as Facebook and Twitter to research potential purchases.
For a smart business, an engaging social media presence can raise their company profile and encourage traffic and sales. A well thought out social media strategy marries well with a good eCommerce site, forging connections with buyers. Offers, competitions and other shareable content can be used to grab attention and encourage visits to your eCommerce store.
Walmart takes its social media presence seriously, with a YouTube channel filled with useful videos, and a Facebook page that’s regularly updated with shareable feel-good pictures of their food.
It’s a seemingly simple strategy but it connects emotionally, garnering them a lot of likes – and custom.
eCommerce Is Convenient
Whether they’re just getting through the door after a 10-hour work day, or getting the shopping done at the crack of dawn before the kids get up, customers appreciate the convenience of online shopping.
People’s lives are hectic; getting to a bricks and mortar store means taking a sizeable chunk out of their day for a detour. eCommerce means you can fit into your customer’s busy lives, offering the products they want, when they want them.
Amazon is a prime example of the convenience of online shopping, with a vast online store of products available anytime, day or night. This convenience combined with a quick checkout process, order tracking and quick shipping is a winning combination.
eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional bricks and mortar store couldn’t, whether that is by offering intangible products, providing some kind of web search, or giving customers the ability to order a product to their exact specifications.
eCommerce can be used to broaden your range of products for sale, bringing you more custom and diversifying your sales.
When Apple first started iTunes, it was viewed as an iPod marketing tactic rather than a serious online store.
With billions of sales, iTunes is now a vital part of the global Apple brand, demonstrating how eCommerce can be used to broaden what a brand offers, diversifying and increasing sales.
eCommerce Offers a Personalized Experience
There are many ways in which eCommerce can be used to forge a more personal connection with customers.
For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.
Shopittome has built an entire business, and reputation, around offering shoppers a personalized experience. Busy browsers can enter their brand preferences and size, and receive regular personalized newsletters full of bargains to suit them.
eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience.
A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.
Your eCommerce customer has never been to your shop or warehouse before; they do not know you, have never dealt with you, have never done any business with you. Yet you are still asking them to trust you by charging their credit card for their purchases.
Why would they do that? They will never ever make a purchase on your site until they trust you. The question, therefore is, whether your site could earn you the customer’s trust or not?
Here are eight reasons why your customer trust you:
- Brand Recognition
There is no doubt that customer trust Amazon, eBay, Alibaba more than an independent business in the ecommerce world. It is same as people trusting Walmart more than a corner store. This phenomenon is called Brand Recognition.
Every business has some level of brand recognition with comparatively a lower segment of customers compare to the big companies. It takes time and effort to establish a brand. It is difficult task but not mission impossible.
- Customer References/Testimonials/Reviews
Customer references and testimonial give confidence to the prospective buyers. It gives them the assurance that they are getting the right product and services from the right supplier.
People trust references and reviews more than the sales talk. The more the customers can associate themselves with the person behind the review or reference, the more they are going to trust.
- Influencer Marketing
Influencer marketing is providing a recommendation from someone having an influence over the buyers. One of the living example of such Influencers is Oprah. It is a known fact that the products start selling by itself when it is recommended by an Influencer.
- Company’s Statistics
Companies often publicize statistics to convince their prospects that they are dealing with an established company. Someone who has been around and who is expected to be there in the future.
To demonstrate, let us take the opportunity and share some statistics about the solution that we sell and support:
5. Press Coverage
Trust is immediately built when customer finds that your company or the product get a coverage and recommendation in a press articles. Review in related Press like GQ for fashion sites or Forbes for businesses, give an instant boost to your credibility and hence your sales.
People feel more comfortable on the sites which interact with them more in humanly rather than robotic manner.
Avoiding technical jargons and speaking in plain and distinct tone invoke customer confidence. It shows that there are real people behind the organization. This make customers feels welcomed and comfortable in dealing with the organization.
7. Establish yourself as an Expert
Demonstrating the depth of knowledge and expertise in specialization is a very strong way to build trust with eCommerce customers.
Providing extensive but usable information like learning sets, eBooks, Self-Assessment forms, to your customer are powerful tools in the trust building efforts.
Blog writing and educational videos are some other methods of building rapport with the customers that you know what you are talking about.
8. Address Customer’s pain Points
Explaining how company’s’ product and services can provide solution to those problems help them relate to the company and its offerings.
An unbiased description of the product and services being offered, how they address to customer’s needs and its’ comparison with the competition earns customer trust on the company and its products.
x2x eCommerce can help
x2x eCommerce provide comprehensive eCommerce solution through its solution and its network of partners having expertise in their own respective fields.
Find out more
We have put a great deal of effort on the eCommerce site with almost everything that we thought was needed – getting great images, extensive and relevant description of products, checkout button and much more – but haven’t closed a single sale. Why?
Your Webstore is not geared to generate sales as much as your competition Webstore is. Here is why
Just because you have built an eCommerce web store doesn’t mean that people will flock to it. A good number of startups spend extraordinary time and effort in setting up their online store – only to find no one buys anything from their store. With many billions of websites competing for business, it is a fight to attract traffic that can be converted to and generate revenue.
The most important reason for a store which is not getting traction from the customer is the eCommerce site itself. There can be multitude of factors that contribute to the success or failure on online eCommerce store.
eCommerce Store Web Site Builder
The most important reason for a store which is not getting traction from the customer is the eCommerce site itself. There can be a multitude of factors that contribute to the success or failure of an online eCommerce store.
eCommerce Store Web Site Builder
It is an over-simplification not true that all the eCommerce solutions available in the market do the same job i.e. help develop a website on which you can host your Webstore.
Developing a site on a program that uses the well-known eCommerce platform allows you to enjoy the benefit of using the latest technologies and the powerful features included in the solution.
Solutions like Magento eCommerce has a customer base of 250,000 businesses, a big development team and a huge ecosystem of 150k independent developers who continue to create the program and applications for the solution.
On the other hand, if you use a program that was developed by a company with very small customer base like 100 to 500 and a development team of 8 to 10 people, there is no way that this developer can keep up with the latest development and innovation in the industry. Even a company like eBay who owns Magento cannot keep up with the new developments in the industry without the team of independent developers scattered all around the world.
Not enough traffic OR not the right traffic
Both problems are unique in nature but point out in the same direction which is that the right customer of your website is not being approached. Either the customers are not being approached as they should be or not the right people are being targeted in your marketing campaign.
Bringing traffic to your website require a lot of base work before you even register a site for your Webstore. Have you developed Persona of your customer? Have you done the SEO, are you using all the various tools and software available that help you rank your site higher than others, are you taking the advantage of social media?
All these are big questions with a big knowledge behind them. Your competition, most probably, is using the latest technologies and tools available in the market today. They may also be using an eCommerce software that is capable to quickly adapt itself to the new technologies as they are introduced in the market allowing them to outperform your eCommerce website.
How can I take benefit of top of line eCommerce program and still can manage my website from my Microsoft Dynamics GP ERP?
Your requirement to manage your eCommerce store from your Dynamics GP ERP should not pull you down and even after having a nice looking and comprehensive website, you should not be wondering why your competition is outperforming you.
X2X eCommerce – a different concept in integrated eCommerce
X2X eCommerce add a new module to Dynamics GP to add new features in Dynamics GP which are required by the eCommerce program but do not exist in any ERP system like Product Catalog, SEO integration, web related information for the products, customer price level and much more
Higher Sales lower TCO (Total Cost of Ownership)
Magento eCommerce front end is known to have higher sales and a third total cost of ownership. X2X uses Magento eCommerce interface to develop your eCommerce website which allows it to use all the benefit of the technologies already developed by Magento developers all over the globe to bring your site on top of the competition and to beat the competition.
The change in the way customers now buy and the emerging advancements in technology have changed the way people conduct business over the years.
There is no doubt that eCommerce has changed the way consumers can learn about and decide to purchase your products. However, one fact that remains consistent and will continue to remain that way is the everyday business management that is necessary to keep your business making money.
First of all, managing operations is an increasingly tough and complicated manner fraught with converting customer movements and growing opposition. One of the best features of Microsoft suite is that they offer lower priced software that streamlines all the functions to your organization.
Companies are moving towards the eCommerce business model these days. You might also need to follow eCommerce adoption and even build in a perfect strategy to handle your suppliers, logistics, IT, marketing and warehouse management. What if your competition is high? You are going to end up in deep trouble and you might need to rethink your strategies all over again!