The digital commerce solutions have grown to a state due to enhanced vendor choices, feature offerings, service offerings and attractive pricing models.
Above all, why the mid-market retailers choose WooCommerce today? Find out by reading our blog:
It is predicted that by 2020,
- The smart personalized engines will be used for recognizing consumer intent that will enhance business profits to 15%.
- 50 percent of the web stores will list or sell products via core commerce websites
- 25 percent of top online sellers will have first generation powered e-commerce capabilities.
- Seems like 10 percent of the companies following digital commerce will grow to a business platform that transforms into digital businesses.
- Consequently, 60 percent of companies will use open ecosystems for scaling the growth.
The Market Definition
Let’s take the case of Gartner. Certainly, their view of digital commerce environment is based on transformation technology or delivering on the users’ future needs. It isn’t focused on today’s market.
As a result, Gartner’s view of the digital commerce market is focused on transformation technologies or approaches delivering on the future needs of end users. It is not focused on the market as it is today. In contrast, Gartner defines digital commerce market as buying and selling of goods & services with the help of digitization technology, which results in the value transactions to customer.
The features of digital commerce solutions are:
- Shopping Carts
- Pricing, merchandising and promotion management
- Country specific storefronts (Like Amazon)
- SEO/Digital Marketing features using mapping and tagging.
- Fully functional search features for inventory in the webstore.
That’s not all, solutions with integration capabilities also play a great role for their webstores and ERP suites. The core back-office requirements, distribution channels as well as customer facing apps are successfully integrated using solutions like x2x eCommerce.
Most of the e-commerce platforms have similar functionalities (not identical though). For instance, various platforms provides support for business to business sales, digital goods but not all solutions follow the same set of functionalities for these features. The digital commerce solutions help in supporting the seller and buyer relationships. It could be B2C or B2B customers. In some cases, it also support continual buying via automation features like auto replenishment or subscription based services.
Furthermore, the digital commerce capabilities found in platforms are for:
- Offering simplified purchasing process.
- Anticipating consumer’s needs.
- Personalized consumer experience complying respect and privacy.
WooCommerce is the best customizable product for growing your online business for Free. Yes, you read that right; it’s free and powered by WordPress. Woocommerce powers over 28 percent of the webstores across the world (Stats from Builtwith). It has support teams across the world and if you have purchased plugins to enhance your webstore capabilities, it comes with a 30-day money back guarantee. If you are looking to customize your webstore, first have a sneak peek at the WooCommerce extensions.
WooCommerce platform offers extendable, open-sourced and adaptable interface. They will be able to build a webstore as per your desire. There are over 350 contributors for WooCommerce where you can join one of the fastest growing open-sourced communities on the web. Why not use the platform you are already familiar with (WordPress) and upgrade to WooCommerce to build your webstore? Sounds like a great plan, right?
Why x2x eCommerce
You can always start a webstore by choosing a top-notch e-commerce platform for your business. But, what if your business grows rapidly? Hiring several employees won’t be a better solution. x2x eCommerce is the one-stop suite to manage Retail and eCommerce stores. Available in various integration variants such as Retail Management Hero, Microsoft Retail Management Solution and Microsoft Dynamics GP etc., x2x eCommerce helps you to:
- Download orders; and upload items, prices, quantities, and catalog.
- Similarly, sell on eBay, Jet and other marketplaces.
- Multi-device compatible.
- Warehouse Management System compatible.
- Custom eCommerce app for iPhone/Android
Above all, you can start selling right away using top-notch e-commerce suites. Likewise, let your retail solution manage and keep your e-commerce store updated at all times.
We have been hearing a lot about the end of Magento 1 support this November 2018. Let us tell you, these are all misconceptions that you are hearing about Magento. Some of our clients are still on Magento 1 who keep postponing their plans to migrate to Magento 2. The web store owners have pushed their upgrades in order to avoid service outage.
Worth mentioning is that Magento 2 is a fantastic upgrade to a revolutionary e-commerce platform. It includes plugins to enhance site performance, better analytics, omni channel e-commerce experiences and so on. Moving to Magento 2 is always the best choice and companies like x2x eCommerce supports the clients without any hesitation.
It’s all right, we do understand the concerns of the existing Magento 1 web store owners. You still have more time for upgrading to the latest version of Magento. When you have made your mind, please let us know so our software experts can assist you with the whole upgrade process.
If you are a Magento 1 Enterprise customer
Magento has promised to provide support until June 2020. The software support includes quality as well as security updates. You can always look into the Magento Software Lifecycle Policy to check if your version of Magento 1 is supported or not?
If you are a Magento 1 Open Source/Community Edition Customer
Magento ensures to provide security patches until June 2020 and the web stores will remain compliant and secure. You can also review the Magento Open Source Software Maintenance Policy to learn more about the versions where Magento 1 Open Source can receive security maintenance updates.
However, please note that the instances that have 3rd party customization/extensions aren’t eligible for the software support/security maintenance. Security compliance, extension maintenance, privacy standards (SOC, PCI, ISO) are the sole responsibility of the web store owner. Don’t worry! Your trusted Magento Partner will be able to resolve your issues in no time.
x2x eCommerce is dedicated to provide support and success to all the web store owners. This is the best time for an upgrade to Magento 2. Magento Commerce 2 offers top-notch web store performance in scale, avoiding hassles when scheduling, creating and showcasing compelling content and analytical capabilities.
If you don’t have a Magento Partner at the moment, no worries, give us a call or drop an email to email@example.com and we will get you started! We strongly recommend you to start upgrading from Magento 1 to Magento 2 as soon as possible as there is a great market momentum with over 2000 available plugins and 8000 latest Magento 2 site launches along with the existing 30000 Magento 2 webstores.
All right, we have been talking a lot about Retail Management Hero with Magento and Shopify. As per the requests from our customers, we decided to work on x2x eCommerce with WooCommerce integration with top-notch ERP suites like Microsoft Dynamics GP and Retail Management Hero.
To the WooCommerce users out there, if you are looking for an integration platform that helps you manage Inventory and Invoices within a click of a button, x2x eCommerce is the right choice!
Have you updated the latest 3.5.0? We believe that you are all delighted to experience the latest features running on your webstore. Perhaps, you need to check out the update process again and make sure things are running perfectly.
Thanks to the WordPress environment (80% of the websites are on WordPress), the open source platform has given everyone to create virtually to enhance their websites/webstore. The only con that you can find that it is difficult to predict the future when thousands of new add-ons are created in different environments under different scenarios.
How can you gear up for this latest update? In addition, it is advisable to choose an integration suite to handle your inventory and invoice management without any hassle.
Tests for every release/major release
After the first stages, you will have the automated backups functional and a test environment for testing. You can prepare your production/live environment as your real-time data or customers are not affected by the changes. You will also learn on how you can handle the obstacles that you face during the testing period.
The plan depends on how to see your webstore’s future. Check out the following checklist for a perfect plan:
- Preparing test site and checking out each releases
- The testing environments – is it only the test site or other sites?
- The testing period
- Stakeholders who will be involved in the process
- What sort of requirements requires testing?
Well, you might feel natural and less awkward when it comes to including bug fixes, plugins/extensions setup when not working well together and working on the dev site.
The role of integration suite – x2x eCommerce
x2x eCommerce is a revolutionary solution that combines the power of top notch ERP solutions such as Microsoft Dynamics GP, Retail Management Hero and Enterprise eCommerce for a feature rich, fully optimized, responsive and multi-device friendly web store that can be managed all within your ERP systems.
Features that you can benefit from:
- Powerful eCommerce Platform
- Multi-Level, Easy to Navigate Catalogs
- Live Product Integration
- Multi-Tier Customer Centric Item Pricing
- Webstore <-> ERP Order or Invoice Integration
- Business to Business (B2B) or Business to Consumer (B2C) eCommerce
- Sell 3 times more than lower TCO
- Top notch Business Analytics and Reporting
- Powerful and Personalized eCommerce Marketing
- Product Image Integration (Easy to update product Images in bulk)
- Mobile and multi-device compatible
Geared up for Christmas holiday season? Or wait, let’s talk about the Black Friday aka Cyber Monday.
Are you a retailer trying to get ready for the 2018 holiday season? Well, I’m afraid I can’t help you.
We know how hard it is for a retailer to withstand competition and maintain sales. So, we have got a perfect checklist where all standard e-commerce skills you need to work on.
Some of the areas where you need to focus on:
1. Inventory Management/Monitoring
2. Load testing
3. Mobile site optimization
4. Email drip campaigns
5. Customer Service
6. Digital Marketing Campaigns
7. Email Marketing
You got these skills? trust me, you are all set for the e-commerce future!
I’m sure everyone is looking forward to the Black Friday. How can you prepare your e-commerce business in a month’s time?
As you know, the door buster sales is the prime strategy for any Black Friday weekend. But if you are looking for more (long-term), you got to think deeper like promotions or new features. Ensure that your e-commerce solution is the best for delivering the best user experience as e-commerce businesses are growing at a rapid pace.
How confident are you with your e-commerce platform? Don’t worry! Checkout the 3 major insights on channels, development and of course, data that will help you gear up for the future!
#1. Strength of Omnichannel in e-commerce
Similarly you have been hearing a lot about omnichannel as it is one of the mostly discussed keyword in ecommerce. Shopaholics no longer purchase via one point of sale these days. The customer journey has got multiple touch points that starts with in store and movies towards marketplace website that can be accessed via mobile app and also on desktop browsers.
Therefore, it is very important for e-commerce retails to offer the best web experience for customers so that users can get the best out of the brand consistently.
However, the fact is various companies struggle by offering this web experience. The reason is because there isn’t a single source of truthfulness for the data, customer information, inventory, web traffic, marketing metrics or even user experience.
Let’s take an example of running a webstore which doesn’t share information with the Amazon/eBay marketplace storefront or physical locations. If the online store runs out of its stock on Cyber Monday, the site won’t be taking more orders. In parallel, the warehouses of the physical store miles away will be having relevant stocks which is ready to be shipped.
Having said, we strongly believe in omnichannel to have customization. It needs a flexible platform which doesn’t malfunction when trying to bring in loyalty programs or other campaigns like in store pickup. Retailers should have a holistic view of data across the channels. A perfect e-ecommerce platform will have a centralized area for monitoring order details, shipping information and inventory.
This is where we have x2x eCommerce as a perfect suite to help you work on inventory management, sales data and of course, customer information without any hassle.
#2. Continuous Improvement Allows for Flexibility
The Amazon’s development team has worked on a new code to production where the average rate is 11.6 seconds. What does this actually mean? It means that the Amazon team is building latest functionalities everytime to improve existing features, functionality, bug fixings to ensure that the customers are getting the best shopping experience. Now you know why Amazon is one of the leaders in e-commerce platform.
Now, folks like us are getting ready for the future. We need to ensure that our organizations can adapt to such technology driven development. It is recommended to work on small codes frequently with ongoing integration mechanisms that can help the development teams to focus on writing better codes, shipping capabilities and customer experience responses without any trouble.
3. The “Real-time” data
If your webstore doesn’t have real time data/not connected with data in real time, you are in big trouble.
Speaking about Cyber Monday and seasonal shopping, you don’t have a micro-second to lose! You will expect lot of incoming traffic, sales and support queries and stock related information every second. Inventory Management and pricing strategy is the key and without real-time data, your webstore is hopelessly bungled as you need to wait for long for your systems to generate requests overnight.
Thanks to solutions like x2x eCommerce, it helps you to update inventory and pricing within minutes. Also, with algorithmic real time data, webstores can easily spot the trends when the promotion goes on. Trends can help you to predict behavior and make important decisions for better shopping experience that will lead to better sales conversions.
Similarly, you need to work hard to get through Black Monday and Christmas holidays. All you need to do is follow the above table items. Once you have recovered from the regular short-term promotions, start working on your long-term accomplishment plans.
Likewise, you got to rethink the development procedures. Ensure that it is flexible and has scope for ongoing improvement. Also, maintain real-time dialogue with shoppers.
Well, that’s all from our side. Wishing you a great holiday season and success. When the rush is over, take a deep breath, analyze on your webstore performance and speak to yourself: Will my e-commerce store fetch results where the market will stay in the following year, 5 years down the line and further. If you aren’t happy about your webstore path, this is the right time for you to start with the process of making changes to your webstore.