Meeting Consumer Expectations – The cornerstone of successful eCommerce Strategy Since the world-wide web was introduced the way people have navigated their day has changed significantly. The business world was not left untouched by the information superhighway. The convenience of making purchases online was recognized as a new avenue that have been quite profitable for
For smaller businesses, it is harder to stay afloat and compete with bigger companies and companies their size in the market place. Being in search of new avenues and markets, companies often look at eCommerce as an avenue to expand into much diverse markets and to capture nontraditional customers for their businesses. So how can
Your eCommerce customer has never been to your shop or warehouse before; they do not know you, have never dealt with you, have never done any business with you. Yet you are still asking them to trust you by charging their credit card for their purchases. Why would they do that? They will never ever
Dilemma We have put a great deal of effort on the eCommerce site with almost everything that we thought was needed – getting great images, extensive and relevant description of products, checkout button and much more – but haven’t closed a single sale. Why? Short Answer Your Webstore is not geared to generate sales as
Companies are moving towards the eCommerce business model these days. You might also need to follow eCommerce adoption and even build in a perfect strategy to handle your suppliers, logistics, IT, marketing and warehouse management. What if your competition is high? You are going to end up in deep trouble and you might need to rethink your strategies all over again!