Well, a webstore has got various processes and components that an eCommerce solution streamlines via easy interface where a regular business user can work on. Hence, future upgrades depends on the flexibility of eCommerce platforms to integrate on other solutions like CMS, ERP, CRM, email marketing solutions, payment gateways, social media tools, accounting solutions etc.
As you are aware, the eCommerce industry is massive! eMarketer predicts eCommerce business to drive in sales worth $4 trillion by the year 2020. Hypermarkets and Supermarkets are losing its popularity these days as users prefer to buy online. For the very first time, 51% of the shoppers prefer online platforms rather than going with traditional shopping means. Certainly, thanks to the growth in eCommerce sector that has boosted the growth in eCommerce solutions as lot of businesses are setting up online stores or collaborating with 3rd party providers to take advantage of their brands online.
Typical features for your E-commerce Software to kick start your business!
For your eCommerce platform to function smoothly, you will need the below components:
Most of the eCommerce solutions offer web services as default for hosting your webstore with all the necessary features to go with it. As a result, it is important to have a good online store which is easily accessible, having a great bandwidth (handling larger web traffic) and faster load time.
This is the key for any eCommerce business. Your online customers are going to view and learn about the products that you have put for sale. Compared to a printed catalog, it is made up of pages, products and information where your customers can browse. It is very important to have a flashy and attractive designs to capture your customers in addition to adding value to your brand and organization.
From our experience with customers, having glitches with your shopping cart is going to be a nightmare. Never ever comprimise on the final checkout area page as this is where customers think twice before making a purchase. Also, If things go wrong here, its more like having a department store with nobody walking in! Different payment options needs to be enabled for smooth payment transactions.
Also, marketing solutions these days are integrated with the shopping carts, so reminder emails can be sent to the customers that has atleast 30% chances of converting a sale from an abandoned sale. It needs to work smoothly and optimally.
As an eCommerce business provider, it is equally important to setup Vendor Dashboard/Interface along with Customer and Administrator Dashboards/Interface. Similarly, please note that the vendor user interface needs to be flexible, robust and definitely, customizable. You don’t have the luxury to keep training your vendors and instead, that time can be saved for something else.
Along with payment processing areas, inventory management is equally important in a webstore. This needs to be updated live as you might expect thousands of customers making transactions in seconds. eCommerce businesses hire a lot of personnel just to manage inventories. However, for smaller businesses, hiring lot of employees is going to be a cost overhead. Solutions such as x2x eCommerce helps you integrate their tools with your top-notch eCommerce platform for automating inventory management areas, that will eventually cut employee overheads.
Order acceptance and logistics
You will have to deal with various 3rd party logistics providers to ship your items to different locations ensuring faster delivery. Your eCommerce platform should support these functionalities ensuring smooth handling of logistics and order fulfillment. SMS services used for efficient tracking of shipments for both employees and customers are perfect for a webstore. Having an integrated tool like x2x eCommerce will help you manage your webstore from end to end seamlessly.
x2x eCommerce with Retail Management Hero (RMH)
As a result, x2x eCommerce platform integrated with Retail Management Hero offers amazing features such as:
- One place to manage Retail and eCommerce stores.
- Integrates with Microsoft RMS and Retail Management Hero (RMH).
- Download orders; and upload items, prices, quantities, and catalog.
- Connects with Magento and Shopify.
- Above all, connectivity with Woo Commerce and Amazon will be coming soon.
- Sell on eBay, Jet and other marketplaces.
- Multi-device compatible.
- Warehouse Management System compatible.
- Custom eCommerce app for iPhone/Android
We, x2x eCommerce have worked with several retailers both as consultant and as solutions providers for the past 3 years. First of all, we learnt that there isn’t a single-fit ecommerce team and often, the team structure keeps changing based on the business conditions. Let’s take a typical example of a shoe retailer that has focus on branding and photography. These organizations will have top-notch CRM suites and data/digital analytics team. Above all, the number of people required for an eCommerce team will keep changing depending on the SKU’s that are available. The marketing budget also plays an important role too.
Typical departments for an online retailer
1. The Executive Team
Well, it seems like mostly the team is run by the Vice President of eCommerce or eCommerce Head. Similarly, in some organizations, the Chief Digital Officer or Chief Marketing Officer takes care of this department.
The Marketing team will be involved in the following tasks:
1. Customer Relationship Management
4. Digital Marketing
Also, for larger organizations, they will have dedicated team to work on Email Marketing, Social Media support and even Search Engine Optimization.
3. Inventory Management
There will be several roles in this team which includes buyers that work on sourcing the products. Visual merchandising or web merchandising roles are brought in for specific categories. The analytics team and buyers work together for managing the featured products in the eCommerce portal.The eCommerce websites follows manual interventions instead of personalzation tecnologies/recommendation engines where the team sizes are large.
However, solutions like x2x eCommerce has comeout with a fantastic suite that helps users to manage inventory with ease!
4. The UX Team
This business can’t run without a perfect UX Team (How are we regular users going to start using their website, if it isn’t fancy?). This team focuses on creating mockups/prototypes and generates initial customer surveys through usability testing. They will work in parallel with the software developers to comeup with a final website. Most of the mid-sized organizations outsource these divisions, however, having a dedicated UX Team is always an asset to an eCommerce business.
Apart from the above, other major departments are:
8. Customer Service
9. Finance and
Now let’s get into the actual topic as how an online retail can benefit using RMH and integration suite?
Well, the good news is that x2x eCommerce has got Magento – Retail Management Hero (RMH) as well as Shopify – Retail Management Hero (RMH) integration suites. Our participation at Retail Realm 2018 Partner and User Conference was overwhelming and received great feedbacks from stakeholders and partners of the event.
Manage your Retail and eCommerce website under one roof
How about managing your Retail and eCommerce website under one roof? Let’s check out the features that you can benefit by choosing x2x eCommerce with RMH:
- It helps you to connect your Magento and Shopify platforms easily (WooCommerce and Amazon integration suites are under development and will be available by end of Q2 2019*)
- Managing your orders? No problem! It helps you upload inventory, quantity, catalog and prices in few clicks.
- Sell your products via Jet, eBay and other top-notch marketplaces
- The solution is compatible with all your devices (PC, laptop, tablet PCs and smartphones).
- You also get to experience the Warehouse Management System in x2x eCommerce Suite.
Why x2x eCommerce – RMH integration suite for your eCommerce store?
Why x2x eCommerce? You can kick start your eCommerce sales away using your well known webstore platform. Having your retail solution like RMH and x2x eCommerce suite will keep your webstore updated at all times!
What’s the most interesting part, you don’t need to hire an extra person to take care of your website everytime. When adding items to your POS, using x2x eCommerce, you can replicate them onto your webstore in no time. You will be able to update pricing information as well as available stocks easily using x2x eCommerce suite.
Therefore, to get started, we strongly recommend you to try out our Retail eCommerce Lite version where you can manage your webstore orders to your Retail Management Hero (RMH) solution and maybe go with this only feature as a start and see the results for yourself! Consequently, you can always upgrade to more features in long run.
Why x2x eCommerce?
We come with over 18 years of software expertise in retail solutions and integration suites for the top-notch solutions available today. Hence, our software experts are always there to support you on how to manage your eCommerce webstore solution with Retail Management Hero or Dynamics RMS.
Click here to request for a “FREE” quick demo today!
We have been hearing a lot from our customers. There are thousands of options available today and I’m pretty sure sellers feel overwhelmed with the features and support offered by several vendors.
Previous Blog – Series – Choosing the Best eCommerce Integration for your Marketplace
What will be the first thing you would do when you are all set to start an online marketplace? We’re referring to the webstore with a perfect suite to handle product listings, product image integration, multi-tier and customer centric item pricing, real time web order and invoice integration complemented with mobile ready and powerful analytics features.
The good news is x2x eCommerce assists sellers with a wide range of eCommerce tools to enhance your webstore. Do you require the store inventory to sync with your webstore sales? For a start. that’s something you should be thinking about.
If you have an eCommerce Website
For sure, having a standard eCommerce website alone won’t help you sort out your invoices/stock issues. You need to consider integrating your eCommerce solution with your ERP suite. You don’t need to hire someone to work on your eCommerce website/portal. There are ready to deploy solutions like x2x eCommerce to save your time and money! This is a great solution for marketplaces who want to kick start quickly and flexibly adapt to quick changes and manage their webstore in the backend with x2x eCommerce integration tool.
How much you need to spend?
Should you pay the money upfront or pay as you go? Well, you got both the options! Now that’s really flexible for businesses that are small or larger enterprises. Let’s say you need to offer online payment gateway, but not focused on investing more time or resources on logistics or advertising to boost your business – that’s where the inexpensive pay as you go subscription works well for you. Down the line, if you reconsider your plan by implementing an expensive and a full-fledged solution that can boost your webstore such as SEO, email marketing integrations, product stock management, logistics etc., choosing a solution like x2x eCommerce will surely add value without any hassle! So, keep in mind, upgrade or downgrade, possibilities are endless!
Do you need a store inventory suite to sync with your webstore?
Yes! Yes! That’s a very important requirement! Imagine managing all your inventories using an integration tool right from your top-notch ERP solution within minutes? You really can’t afford to employ someone to take care of thousands of your inventory daily right (If you can afford, well, yes)? It’s also going to save lot of time and hassles.
x2x eCommerce – Innovative eCommerce-ERP Integration
x2x eCommerce is a revolutionary solution that combines the power of Retail Management Hero and Microsoft Dynamics GP and Enterprise eCommerce for a feature rich, fully optimized, responsive and multi-device friendly web store that can be managed all within Dynamics ERP. Once deployed, start selling more with lower TCO!
Ready to start setting up your webstore with x2x eCommerce Integration Suite? Get in touch with our experts to learn more!
We had a great time at the Retail Realm Partner & User Conference that took place at Ceasars Palace, Las Vegas, NV on August 20 to 22, 2018. The 8th Edition of the event showcased trending and new Microsoft products, innovations, software developments and platforms for SMEs to the large enterprises for the retail sector. This was indeed a great platform for us solution providers to deep dive into the future of Retail technology.
There were several keynote sessions that enlightened the retail technology ecosystem that focused on payment processing, business intelligence, mobility, eCommerce, integration possibilities with top-notch solutions like Retail Management Hero (RMH), Microsoft Dynamics 365 etc.
Our Presence at the Event
Theresa Keenan, Business Development Director, x2x-eCommerce represented our team and nurtured exciting networking opportunities by meeting with resellers, retailers and partners. The best part of this event is that it caters to both VAR/ISV partners as well as the resellers. It also channels different markets and verticals for the small to large enterprises.
Executives from Microsoft. Retail Management Hero (RMH), Retail Orphan Initiative, IHL Group were present at the 3-day conference. The Principal Group Program Manager for Microsoft, Mr Balaji Balasubramanian shared his thoughts:
“I am excited to speak at the Retail Realm Conference every year, as it completely focuses on digital transformation happening in the retail industry including omni-channel excellence, and brings together customers, partners, ISVs and a broader ecosystem to discuss, learn, share and grow their businesses. This year, I am thrilled to be participating to outline details around the Dynamics 365 for Retail and Commerce solution including Microsoft’s vision, strategy and progress we’ve made as well as roadmap. I will also share opportunities for Dynamics partners and ISVs to better engage and collaborate with Microsoft to best support our growing customer base worldwide,”
We, x2x-eCommerce is excited to see that the event had product-focused session tracks on Retail Management Hero (RMH), Dynamics RMS next-generation POS product and Microsoft Dynamics 365 for Retail. x2x eCommerce is one of the top providers of integration suites for top-notch retail solutions available today. We see a great future for product enhancements for business integrations, verticalized extensions and payment processing features.
Another exciting news is that RMH Central demos will be made available for the retailers. This will include the important product updates/plans on RMH POS and store manager. x2x eCommerce is a perfect integration platform for RMH to other top eCommerce solutions such as Magento, Shopify and WooCommerce.
This event is definitely a great arena for exchanging ideas with the top performers in the retail IT channel. Our dedicated integration suite, x2x-eCommerce will surely be a valuable addition for the retailers across the North American region. We have also learned various best practices from the exhibitors and looking forward to a fruitful association with them too.
We are privileged to explore the Microsoft Executive Summit, RMH State of the Union forum, and other social networking opportunities.
The Retail Realm Partner & User Conference is an annual global retail technology event that spotlights the latest solutions, software developments and innovations, trends and insights, and supportive platforms for small businesses to large-scale enterprises in the retail sector.
Well, it’s a pain to choose the best eCommerce integration platform for your business. First of all, you can find hundreds of solutions across the globe. However it’s difficult on how to begin with. The first step is to see if you require a hosted/licensed application. Hosted solutions, likewise, offer lower costs with minimal IT needs, less maintenance and you can easily upscale or downscale based on your business needs. In the case of licensed solutions, you will be able to build a custom product dedicated for your marketplace. Also, maintenance costs are higher compared to the counterparts and you might consider keeping a capital investment in advance to take it forward.
As a result, here we are with a Blog Series on how to choose the Best eCommerce Integration for your Marketplace!
Once you have planned on the type of deployment for your marketplace, deep dive into the features. Top notch eCommerce solutions can offer your custom site templates, SEO, integrated shopping carts, product catalogs, email marketing solution, inventory management solution and basic analytical tools. In this century, we are in need for mobile commerce platforms and rewards management, so you can withstand the competition from others. Product suggestions, wishlist, product as a gift services will keep your customers happy for the reason that wanting them to visit your marketplace again and again.
The “top-notch” eCommerce Platforms
There’s plenty of top-notch eCommerce platforms available in the market today. Consequently, Magento has been the leader since 2011 with its great growth and reports. However, with more players in the market, the market share has gone down to 4.48% (Courtesy: www.datanyze.com)
Magento is still a favorite for large organizations due to its flexibility. It also has a Magento has a dedicated team to keep pace with the market releasing latest updates and top ongoing support services.
As mentioned earlier, Magento comes with lot of flexible implementation features. You can go with licensed, hosted or even an open source platform. The features that’s available on Magento are:
- Great search features with flexible navigation elements
- Custom UI designs (landing pages, product catalog and multi-store support)
- Dedicated App Store for marketplace enhancements
- Dedicated SEO engine
- Loaded with Marketing tools like gift cards, rewards programs, promo banners etc.)
- Customer Engagement Features like wish lists, product suggestions, customer assisted shopping experience.
To be exact, over 780,000 merchants use WooCommerce. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product. Since Automattic’s acquisition, WooCommerce has kept gaining market share and has now become one of the leading E-commerce platforms on the Internet. The Market Share for WooCommerce recorded is 24.4%.
Shopify is an “all in one” ecommerce platform that allows user to build an online store with a great user experience.
In order to build an online store, users get a 14-day free trial. Since Shopify is based on the subscription business model, the monthly price after the trial period starts from $29 up to $299 for standard shops. Similarly, for enterprise business, users can go with Shopify Plus package. It has over 270,000 merchants as of August 2018.
Data as of August 2018 (Courtesy: Datanyze.com)
Integrating your Marketplace with RMH and Dynamics GP
With top-notch eCommerce Marketplaces as mentioned above, due to the reason that you need to be able to integrate it with your leading ERP suites like Retail Management Hero (RMH) or Microsoft Dynamics GP, the experience is going to be even better! You get a combine value of two products without any hassle!
Why you need to integrate your Marketplace with your ERP? Reason is very obvious! You need to get rid of manual interventions that kills time and error-prone too. In online businesses, order errors are expensive and chances of losing money is higher. Incorrect pricing, inventory levels, shipping address errors, good heavens, can’t even think about such situations as it’s going to be a disaster!
Therefore, how can you integrate some of the ERP-eCommerce processes to make your lives easier?
- Centralized area for syncing item catalog information
- Real-time inventory to all your sales channels
- Standard order to cash procedure across all your sales channels
- Moving your order information under one location for boosting customer satisfaction.
Above all, if you are able to achieve the above levels of integration, you are going to save lots of time and boost customer satisfaction in no time!
The whole reason of having a conversational eCommerce is due to convenience. It’s not that the users just use these messaging application, it’s because they prefer them. This helps users to drive a business on their desired platform whenever they need.
If you would ask how many users are following the social media channels what people mostly use, it would be 30%. Especially, the Facebook Message has got over 900 Million users along with 50 Million organizations. If you were to compare the number of messages processed in this platform, it would be over 60 billion a day! Wow! Now that’s 3 times larger than the global volume of text messages.
The trend these days shows that users would be interested in following text messages for communications rather than phone, emails and social media platforms. Seriously, who is bothered about giving a ring to a company. Also, instead of users installing new applications for every service/business they interact with, it’s better to bring all the companies to top-notch applications available today. As the most important part is the usability, users need to message a company/service in the same way as they are messaging their colleagues/friends.
Conversational Commerce – An Overview
To explain what conversational commerce is easy – Users interacting with chat-in requests of a company to avoid user interface friction. Messaging apps an do way more better than the existing Facebook queries. It harvests its potential to assisting consumers throughout the buying cycle. Conversational commerce has to work in parallel with the existing digital/physical touch points throughout the consumers’ journey.
Let’s follow a scenario: A users is looking for a sports watch, black in color, leather straps. The chatbots or a representative shows the recommendations that is further filtered based on the user conversations. When the user is all set, he/she selects the purchase button and gets the order confirmation and shipping information.
Facebook has already launched the bot service. In Microsoft Office 365, Microsoft Teams has a similar feature too. The same is available for Skype too! Slack, Kik and Telegram will join the league soon, so they can answer consumer queries, curate reviews based on what users are looking into.
Gartner reveals that by the year 2019, apps will have more customer support requests than social media and call centers.
Pros of Conversational Commerce
According to the report by Conversational Commerce 2017, For eCommerce/retail businesses, Conversational commerce is very important because there will be a drastic increase as consumers communicate with the brand using chat-in features. It allows companies to access larger user based and enhance retention strategies via better customer service. The chatbots will be able to automate the service messages and send across delivery and shipping information to the users. This can save lot of service team’s time as bots can interact with consumers real-time.
Technology at its peak
Well, according to Business Insider in the Conversational Commerce Report, the missing area is the payments feature. If the chat application forces the users to redirect to another application just for the payments, the chances of conversion rates are lower. Today, organizations are coming up with custom features in order to integrate eCommerce solutions which can extend to conversational platforms.
Taking an example of our own Subway and MasterCard. They have already launched a feature where the customers can pre-order and pay for the orders via Facebook Messenger. The chat-bot helps the consumers choose nearest Subway outlets and customize their order. The bot also provides health information related the food the users order and comes along with response buttons for assisting users choose the sandwich ingredients. The customers can select Facebook’s payment gateway or MasterPass (Payment service by MasterCard) without leaving from Facebook Messenger.
Another great example is T-Mobile App, where consumers can chat with the agents using Facebook Messenger or standard SMS texts. Checkout the image below to learn more:
Does your eCommerce solution handle conversational commerce and financials?
You cannot stay away from the rapid technology advancements. We live in tough competitive market and inorder to grow your brand, it’s going to be a tedious and a challenging task. Your brand needs to beat the competition quickly with these advancements. Your eCommerce solution needs to be flexible by integrating with third-party applications. Apart from chat-bot integration, handling of financials would be of a great priority. Get in touch with our experts to learn more about x2x-eCommerce and experience the top-class integration suite for your eCommerce and ERP solutions!
Well, eCommerce ERP integration has become a necessity today. It is simply because of the hassles or cost caused to having number of systems. The costs are worthy when we can witness the productivity levels in customer service and operations. Your eCommerce platform could be Magento or Shopify or even market places such as eBay, Amazon.com etc. Your ERP solution is a financial suite that needs to manage your business data and backoffice operations. Integrating these two will be a great relief for eCommerce Businesses. ERP Solutions such as Microsoft Dynamics GP, RMS etc.
Integrating your eCommerce portal with your ERP suite will allow you to manage:
- Tax ID and rates
- Shipping Methods
- Payment methods
- Attributes and attribute sets
- B2C customer and address
- Sales Orders with:
- item and quantity ordered;
- shipping and payment methods;
- calculated taxes; and
- shipping charges
It will also handle:
- Inventory Items
- Categories and sub categories
- Items assignment to categories
- Multi-tier price levels
- Product images
- SEO information
- Item quantities at assigned site
- B2B Customer Information
- Shipment information
Can you think about manually entering data from one system to another? That’s why solutions like x2x-eCommerce integrates between these two systems to eliminate manual interventions. A webstore can surely work without an ERP system. This could be possible for the first year, but how far would you go without handling the financial transactions?
It is a pain to update item information in your spreadsheets and updating it on your eCommerce platform. With the powerful integration systems in place, you can just upload the excel file directly to the system. Within few minutes, all your inventory is updated! All your new orders can be fulfilled regardless of the sale location. The price management of the inventory can be done easily so you can have your marketplace display the accurate pricing and product information.
It’s easy to make mistakes if the processes are not automated. Your shipping addresses could go wrong, inventory level mismatch, pricing issues will start occurring in the system. This will affect your customer experience, so why take a chance?
Having a successful eCommerce business with online demand is always a challenge. So, its recommended to integrate your ERP systems with your existing eCommerce platform for fruitful results.
So, what are the benefits of an eCommerce ERP integration suite? Let’s check it out:
- Ability to notify your customers when the orders are placed or shipped and tracking of the product delivery.
- Eliminating manual interventions to save time and increase accuracy when entering inventory, orders, customers, items and shipping information.
- Streamlining the inventory updates, showing the accurate inventory levels to the visitors without having extra resources to handle these jobs.
- Comply with tax requirements and automated tax compliance.
- Ability to manage product information and pricing to the items
- Flexibility to add several online and offline sales channels without compromising operational efforts.
- Handling increased demand for online orders without any extra resources.
People trust Reviews
You can visit online stores, browse the items and read reviews from both satisfied and unhappy customers. People trust reviews from people like them more than the talk of the store salesperson.
Lower cost to Retailer, lower price to Consumer
With the online store bringing substantial saving to the retailers, they are happy to pass on some of those saving to the consumer.
Imagine the cost of maintaining multiple locations all over the country to reach out the population, you now need one central virtual store which can be accessed by anyone not only from country but from all over the world.
There is no cost of rent, big team of workers, cost of moving goods to various locations and the carrying cost of the inventory. In terms of dollars the saving is phenomenal.
Are you ready to meet the challenge?
Online eCommerce and Mobile eCommerce is expected to stay and grow. There is no status quo in the business. Business is like riding a bike, either you keep on moving or fall.
With x2x eCommerce selling Online is as easy as 1-2-3
- Update Web Store Related Information from Dynamics GP.
- Start Selling on your webstores
- Download orders in Dynamics GP, ship and invoice
Go Live in weeks not months
Visit www.x2x-ecommerce.com, or call 877 927 2927 to get started.
Malls were the place to hang out
Not long back malls were the place where everyone will spend their time shopping. People will spend their weekend in the malls browsing the stores, shopping and eating in the food courts.
Malls are closing
Now, over several years, the malls have starting closing. It is projected that a third of shopping malls will either close. There is so much retail space available and there is no one to take.
Impact of Anchor Stores leaving malls
The major factor for the small stores in the mall going belly up is attributed to the anchor stores like Macy’s, JC Penney, and Sears, often known as anchor stores. Anchor stores brings traffic. Without anchor stores, malls are bound to lose traffic which forces other smaller stores to go out of business.
People buying habits have changed
The biggest factor to blame is the growth in online shopping. With only 8% to 10% of the total sales, online sales have already started taking its toll on the retail stores and malls.
Even while buying at the store, people still visit online stores to check prices and read reviews.
For smaller businesses, it is harder to stay afloat and compete with bigger companies and companies their size in the market place. Being in search of new avenues and markets, companies often look at eCommerce as an avenue to expand into much diverse markets and to capture nontraditional customers for their businesses.
So how can eCommerce boost your business? Read on for five ways it can do so, and to see how other businesses have had success with eCommerce.
eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they start by looking online.
Your website is your showroom, where customers can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase.
Staples’ customer-friendly online shop has been such a success that they have scaled back their bricks and mortar stores in favor of it. Their secret?
A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale.
eCommerce Taps into Social Media
It’s a social world out there, with customers turning to social media such as Facebook and Twitter to research potential purchases.
For a smart business, an engaging social media presence can raise their company profile and encourage traffic and sales. A well thought out social media strategy marries well with a good eCommerce site, forging connections with buyers. Offers, competitions and other shareable content can be used to grab attention and encourage visits to your eCommerce store.
Walmart takes its social media presence seriously, with a YouTube channel filled with useful videos, and a Facebook page that’s regularly updated with shareable feel-good pictures of their food.
It’s a seemingly simple strategy but it connects emotionally, garnering them a lot of likes – and custom.
eCommerce Is Convenient
Whether they’re just getting through the door after a 10-hour work day, or getting the shopping done at the crack of dawn before the kids get up, customers appreciate the convenience of online shopping.
People’s lives are hectic; getting to a bricks and mortar store means taking a sizeable chunk out of their day for a detour. eCommerce means you can fit into your customer’s busy lives, offering the products they want, when they want them.
Amazon is a prime example of the convenience of online shopping, with a vast online store of products available anytime, day or night. This convenience combined with a quick checkout process, order tracking and quick shipping is a winning combination.
eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional bricks and mortar store couldn’t, whether that is by offering intangible products, providing some kind of web search, or giving customers the ability to order a product to their exact specifications.
eCommerce can be used to broaden your range of products for sale, bringing you more custom and diversifying your sales.
When Apple first started iTunes, it was viewed as an iPod marketing tactic rather than a serious online store.
With billions of sales, iTunes is now a vital part of the global Apple brand, demonstrating how eCommerce can be used to broaden what a brand offers, diversifying and increasing sales.
eCommerce Offers a Personalized Experience
There are many ways in which eCommerce can be used to forge a more personal connection with customers.
For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.
Shopittome has built an entire business, and reputation, around offering shoppers a personalized experience. Busy browsers can enter their brand preferences and size, and receive regular personalized newsletters full of bargains to suit them.
eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience.
A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.