The whole reason of having a conversational eCommerce is due to convenience. It’s not that the users just use these messaging application, it’s because they prefer them. This helps users to drive a business on their desired platform whenever they need.
If you would ask how many users are following the social media channels what people mostly use, it would be 30%. Especially, the Facebook Message has got over 900 Million users along with 50 Million organizations. If you were to compare the number of messages processed in this platform, it would be over 60 billion a day! Wow! Now that’s 3 times larger than the global volume of text messages.
The trend these days shows that users would be interested in following text messages for communications rather than phone, emails and social media platforms. Seriously, who is bothered about giving a ring to a company. Also, instead of users installing new applications for every service/business they interact with, it’s better to bring all the companies to top-notch applications available today. As the most important part is the usability, users need to message a company/service in the same way as they are messaging their colleagues/friends.
Conversational Commerce – An Overview
To explain what conversational commerce is easy – Users interacting with chat-in requests of a company to avoid user interface friction. Messaging apps an do way more better than the existing Facebook queries. It harvests its potential to assisting consumers throughout the buying cycle. Conversational commerce has to work in parallel with the existing digital/physical touch points throughout the consumers’ journey.
Let’s follow a scenario: A users is looking for a sports watch, black in color, leather straps. The chatbots or a representative shows the recommendations that is further filtered based on the user conversations. When the user is all set, he/she selects the purchase button and gets the order confirmation and shipping information.
Facebook has already launched the bot service. In Microsoft Office 365, Microsoft Teams has a similar feature too. The same is available for Skype too! Slack, Kik and Telegram will join the league soon, so they can answer consumer queries, curate reviews based on what users are looking into.
Gartner reveals that by the year 2019, apps will have more customer support requests than social media and call centers.
Pros of Conversational Commerce
According to the report by Conversational Commerce 2017, For eCommerce/retail businesses, Conversational commerce is very important because there will be a drastic increase as consumers communicate with the brand using chat-in features. It allows companies to access larger user based and enhance retention strategies via better customer service. The chatbots will be able to automate the service messages and send across delivery and shipping information to the users. This can save lot of service team’s time as bots can interact with consumers real-time.
Technology at its peak
Well, according to Business Insider in the Conversational Commerce Report, the missing area is the payments feature. If the chat application forces the users to redirect to another application just for the payments, the chances of conversion rates are lower. Today, organizations are coming up with custom features in order to integrate eCommerce solutions which can extend to conversational platforms.
Taking an example of our own Subway and MasterCard. They have already launched a feature where the customers can pre-order and pay for the orders via Facebook Messenger. The chat-bot helps the consumers choose nearest Subway outlets and customize their order. The bot also provides health information related the food the users order and comes along with response buttons for assisting users choose the sandwich ingredients. The customers can select Facebook’s payment gateway or MasterPass (Payment service by MasterCard) without leaving from Facebook Messenger.
Another great example is T-Mobile App, where consumers can chat with the agents using Facebook Messenger or standard SMS texts. Checkout the image below to learn more:
Does your eCommerce solution handle conversational commerce and financials?
You cannot stay away from the rapid technology advancements. We live in tough competitive market and inorder to grow your brand, it’s going to be a tedious and a challenging task. Your brand needs to beat the competition quickly with these advancements. Your eCommerce solution needs to be flexible by integrating with third-party applications. Apart from chat-bot integration, handling of financials would be of a great priority. Get in touch with our experts to learn more about x2x-eCommerce and experience the top-class integration suite for your eCommerce and ERP solutions!
Well, eCommerce ERP integration has become a necessity today. It is simply because of the hassles or cost caused to having number of systems. The costs are worthy when we can witness the productivity levels in customer service and operations. Your eCommerce platform could be Magento or Shopify or even market places such as eBay, Amazon.com etc. Your ERP solution is a financial suite that needs to manage your business data and backoffice operations. Integrating these two will be a great relief for eCommerce Businesses. ERP Solutions such as Microsoft Dynamics GP, RMS etc.
Integrating your eCommerce portal with your ERP suite will allow you to manage:
- Tax ID and rates
- Shipping Methods
- Payment methods
- Attributes and attribute sets
- B2C customer and address
- Sales Orders with:
- item and quantity ordered;
- shipping and payment methods;
- calculated taxes; and
- shipping charges
It will also handle:
- Inventory Items
- Categories and sub categories
- Items assignment to categories
- Multi-tier price levels
- Product images
- SEO information
- Item quantities at assigned site
- B2B Customer Information
- Shipment information
Can you think about manually entering data from one system to another? That’s why solutions like x2x-eCommerce integrates between these two systems to eliminate manual interventions. A webstore can surely work without an ERP system. This could be possible for the first year, but how far would you go without handling the financial transactions?
It is a pain to update item information in your spreadsheets and updating it on your eCommerce platform. With the powerful integration systems in place, you can just upload the excel file directly to the system. Within few minutes, all your inventory is updated! All your new orders can be fulfilled regardless of the sale location. The price management of the inventory can be done easily so you can have your marketplace display the accurate pricing and product information.
It’s easy to make mistakes if the processes are not automated. Your shipping addresses could go wrong, inventory level mismatch, pricing issues will start occurring in the system. This will affect your customer experience, so why take a chance?
Having a successful eCommerce business with online demand is always a challenge. So, its recommended to integrate your ERP systems with your existing eCommerce platform for fruitful results.
So, what are the benefits of an eCommerce ERP integration suite? Let’s check it out:
- Ability to notify your customers when the orders are placed or shipped and tracking of the product delivery.
- Eliminating manual interventions to save time and increase accuracy when entering inventory, orders, customers, items and shipping information.
- Streamlining the inventory updates, showing the accurate inventory levels to the visitors without having extra resources to handle these jobs.
- Comply with tax requirements and automated tax compliance.
- Ability to manage product information and pricing to the items
- Flexibility to add several online and offline sales channels without compromising operational efforts.
- Handling increased demand for online orders without any extra resources.
People trust Reviews
You can visit online stores, browse the items and read reviews from both satisfied and unhappy customers. People trust reviews from people like them more than the talk of the store salesperson.
Lower cost to Retailer, lower price to Consumer
With the online store bringing substantial saving to the retailers, they are happy to pass on some of those saving to the consumer.
Imagine the cost of maintaining multiple locations all over the country to reach out the population, you now need one central virtual store which can be accessed by anyone not only from country but from all over the world.
There is no cost of rent, big team of workers, cost of moving goods to various locations and the carrying cost of the inventory. In terms of dollars the saving is phenomenal.
Are you ready to meet the challenge?
Online eCommerce and Mobile eCommerce is expected to stay and grow. There is no status quo in the business. Business is like riding a bike, either you keep on moving or fall.
With x2x eCommerce selling Online is as easy as 1-2-3
- Update Web Store Related Information from Dynamics GP.
- Start Selling on your webstores
- Download orders in Dynamics GP, ship and invoice
Go Live in weeks not months
Visit www.x2x-ecommerce.com, or call 877 927 2927 to get started.
Malls were the place to hang out
Not long back malls were the place where everyone will spend their time shopping. People will spend their weekend in the malls browsing the stores, shopping and eating in the food courts.
Malls are closing
Now, over several years, the malls have starting closing. It is projected that a third of shopping malls will either close. There is so much retail space available and there is no one to take.
Impact of Anchor Stores leaving malls
The major factor for the small stores in the mall going belly up is attributed to the anchor stores like Macy’s, JC Penney, and Sears, often known as anchor stores. Anchor stores brings traffic. Without anchor stores, malls are bound to lose traffic which forces other smaller stores to go out of business.
People buying habits have changed
The biggest factor to blame is the growth in online shopping. With only 8% to 10% of the total sales, online sales have already started taking its toll on the retail stores and malls.
Even while buying at the store, people still visit online stores to check prices and read reviews.
For smaller businesses, it is harder to stay afloat and compete with bigger companies and companies their size in the market place. Being in search of new avenues and markets, companies often look at eCommerce as an avenue to expand into much diverse markets and to capture nontraditional customers for their businesses.
So how can eCommerce boost your business? Read on for five ways it can do so, and to see how other businesses have had success with eCommerce.
eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they start by looking online.
Your website is your showroom, where customers can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase.
Staples’ customer-friendly online shop has been such a success that they have scaled back their bricks and mortar stores in favor of it. Their secret?
A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale.
eCommerce Taps into Social Media
It’s a social world out there, with customers turning to social media such as Facebook and Twitter to research potential purchases.
For a smart business, an engaging social media presence can raise their company profile and encourage traffic and sales. A well thought out social media strategy marries well with a good eCommerce site, forging connections with buyers. Offers, competitions and other shareable content can be used to grab attention and encourage visits to your eCommerce store.
Walmart takes its social media presence seriously, with a YouTube channel filled with useful videos, and a Facebook page that’s regularly updated with shareable feel-good pictures of their food.
It’s a seemingly simple strategy but it connects emotionally, garnering them a lot of likes – and custom.
eCommerce Is Convenient
Whether they’re just getting through the door after a 10-hour work day, or getting the shopping done at the crack of dawn before the kids get up, customers appreciate the convenience of online shopping.
People’s lives are hectic; getting to a bricks and mortar store means taking a sizeable chunk out of their day for a detour. eCommerce means you can fit into your customer’s busy lives, offering the products they want, when they want them.
Amazon is a prime example of the convenience of online shopping, with a vast online store of products available anytime, day or night. This convenience combined with a quick checkout process, order tracking and quick shipping is a winning combination.
eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional bricks and mortar store couldn’t, whether that is by offering intangible products, providing some kind of web search, or giving customers the ability to order a product to their exact specifications.
eCommerce can be used to broaden your range of products for sale, bringing you more custom and diversifying your sales.
When Apple first started iTunes, it was viewed as an iPod marketing tactic rather than a serious online store.
With billions of sales, iTunes is now a vital part of the global Apple brand, demonstrating how eCommerce can be used to broaden what a brand offers, diversifying and increasing sales.
eCommerce Offers a Personalized Experience
There are many ways in which eCommerce can be used to forge a more personal connection with customers.
For example, an eCommerce site could include personal recommendations, order tracking, quick customer service, or personalized rewards, allowing your business to offer the same kind of personal service online that you would offer face to face.
Shopittome has built an entire business, and reputation, around offering shoppers a personalized experience. Busy browsers can enter their brand preferences and size, and receive regular personalized newsletters full of bargains to suit them.
eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience.
A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.
Product Catalog is the heart of any eCommerce webstore. It is equivalent to a showroom in a brick and mortar store. Companies put a huge amount of effort when it comes to their showroom. Then why not to pay the same attention to your online showroom, the product catalog.
Here are five ways to optimize your product catalog:
- 80/20 Rule:
Do you remember Pareto’s famous 80/20 rule? The rule is 80% revenue is earned by 20% of products. Adding a lot of products just for sake of adding them take the attention off the main products. Also, your SEO team must work harder to get the site ranking. Is it not a good idea to keep them focused on the products that make money for you?
- Ease of Navigation
Customer do not spend time trying to find the product they are looking for. They need to able to find the products very conveniently. Providing a product search is a good feature, however, the customer not always know how to search for the product they look for.
Therefore, the importance of properly laid down Product Catalog cannot be undermined. The product should appear on every relevant page, offering alternate products and suggesting products all help site visitors to easily navigate through the product pages.
- Product Descriptions:
In a study, it was found that people pay more attention to text for standard items like TV compared to the images when making a buying decision. The reason is that they have a fair idea of how the TV or fridge or deep freezer will look when placed in their living room or kitchen. The main objective is to establish what are the usage benefits of one product over the other.
- Product images/videos
A good quality image can do magic when it comes to personal or household items. Again, remember that with lack of ability to touch and feel the product being offered by your eCommerce site, the pictures try to give the feeling of how they will look and feel when you wear them. This is also why you will put multiple images of the same product from the same product and the ability to zoom in and out to give a better buying experience to your customer.
- Product Comparisons
When buying standard products, the customer is more keen to see the features and benefit of the product as long the look of the product is not considered ‘ugly’ in their eyes. Therefore, many sites provide a product comparison feature to the visitors on their site. This feature help customer to spend considerably less time to compare the different products on their buying criteria and they are expected to spend more of their dollars on your site than on the site of your competition.
6. Product Offerings
In the brick and mortar store where customer can touch and feel the product that you are offering. In an eCommerce web store, customer uses different set of parameters to make a buying decision. In addition to their trust in your offering, the way you present your products can make or break the viability of your eCommerce store.
Find out more
Your eCommerce customer has never been to your shop or warehouse before; they do not know you, have never dealt with you, have never done any business with you. Yet you are still asking them to trust you by charging their credit card for their purchases.
Why would they do that? They will never ever make a purchase on your site until they trust you. The question, therefore is, whether your site could earn you the customer’s trust or not?
Here are eight reasons why your customer trust you:
- Brand Recognition
There is no doubt that customer trust Amazon, eBay, Alibaba more than an independent business in the ecommerce world. It is same as people trusting Walmart more than a corner store. This phenomenon is called Brand Recognition.
Every business has some level of brand recognition with comparatively a lower segment of customers compare to the big companies. It takes time and effort to establish a brand. It is difficult task but not mission impossible.
- Customer References/Testimonials/Reviews
Customer references and testimonial give confidence to the prospective buyers. It gives them the assurance that they are getting the right product and services from the right supplier.
People trust references and reviews more than the sales talk. The more the customers can associate themselves with the person behind the review or reference, the more they are going to trust.
- Influencer Marketing
Influencer marketing is providing a recommendation from someone having an influence over the buyers. One of the living example of such Influencers is Oprah. It is a known fact that the products start selling by itself when it is recommended by an Influencer.
- Company’s Statistics
Companies often publicize statistics to convince their prospects that they are dealing with an established company. Someone who has been around and who is expected to be there in the future.
To demonstrate, let us take the opportunity and share some statistics about the solution that we sell and support:
5. Press Coverage
Trust is immediately built when customer finds that your company or the product get a coverage and recommendation in a press articles. Review in related Press like GQ for fashion sites or Forbes for businesses, give an instant boost to your credibility and hence your sales.
People feel more comfortable on the sites which interact with them more in humanly rather than robotic manner.
Avoiding technical jargons and speaking in plain and distinct tone invoke customer confidence. It shows that there are real people behind the organization. This make customers feels welcomed and comfortable in dealing with the organization.
7. Establish yourself as an Expert
Demonstrating the depth of knowledge and expertise in specialization is a very strong way to build trust with eCommerce customers.
Providing extensive but usable information like learning sets, eBooks, Self-Assessment forms, to your customer are powerful tools in the trust building efforts.
Blog writing and educational videos are some other methods of building rapport with the customers that you know what you are talking about.
8. Address Customer’s pain Points
Explaining how company’s’ product and services can provide solution to those problems help them relate to the company and its offerings.
An unbiased description of the product and services being offered, how they address to customer’s needs and its’ comparison with the competition earns customer trust on the company and its products.
x2x eCommerce can help
x2x eCommerce provide comprehensive eCommerce solution through its solution and its network of partners having expertise in their own respective fields.
Find out more
We have put a great deal of effort on the eCommerce site with almost everything that we thought was needed – getting great images, extensive and relevant description of products, checkout button and much more – but haven’t closed a single sale. Why?
Your Webstore is not geared to generate sales as much as your competition Webstore is. Here is why
Just because you have built an eCommerce web store doesn’t mean that people will flock to it. A good number of startups spend extraordinary time and effort in setting up their online store – only to find no one buys anything from their store. With many billions of websites competing for business, it is a fight to attract traffic that can be converted to and generate revenue.
The most important reason for a store which is not getting traction from the customer is the eCommerce site itself. There can be multitude of factors that contribute to the success or failure on online eCommerce store.
eCommerce Store Web Site Builder
The most important reason for a store which is not getting traction from the customer is the eCommerce site itself. There can be a multitude of factors that contribute to the success or failure of an online eCommerce store.
eCommerce Store Web Site Builder
It is an over-simplification not true that all the eCommerce solutions available in the market do the same job i.e. help develop a website on which you can host your Webstore.
Developing a site on a program that uses the well-known eCommerce platform allows you to enjoy the benefit of using the latest technologies and the powerful features included in the solution.
Solutions like Magento eCommerce has a customer base of 250,000 businesses, a big development team and a huge ecosystem of 150k independent developers who continue to create the program and applications for the solution.
On the other hand, if you use a program that was developed by a company with very small customer base like 100 to 500 and a development team of 8 to 10 people, there is no way that this developer can keep up with the latest development and innovation in the industry. Even a company like eBay who owns Magento cannot keep up with the new developments in the industry without the team of independent developers scattered all around the world.
Not enough traffic OR not the right traffic
Both problems are unique in nature but point out in the same direction which is that the right customer of your website is not being approached. Either the customers are not being approached as they should be or not the right people are being targeted in your marketing campaign.
Bringing traffic to your website require a lot of base work before you even register a site for your Webstore. Have you developed Persona of your customer? Have you done the SEO, are you using all the various tools and software available that help you rank your site higher than others, are you taking the advantage of social media?
All these are big questions with a big knowledge behind them. Your competition, most probably, is using the latest technologies and tools available in the market today. They may also be using an eCommerce software that is capable to quickly adapt itself to the new technologies as they are introduced in the market allowing them to outperform your eCommerce website.
How can I take benefit of top of line eCommerce program and still can manage my website from my Microsoft Dynamics GP ERP?
Your requirement to manage your eCommerce store from your Dynamics GP ERP should not pull you down and even after having a nice looking and comprehensive website, you should not be wondering why your competition is outperforming you.
X2X eCommerce – a different concept in integrated eCommerce
X2X eCommerce add a new module to Dynamics GP to add new features in Dynamics GP which are required by the eCommerce program but do not exist in any ERP system like Product Catalog, SEO integration, web related information for the products, customer price level and much more
Higher Sales lower TCO (Total Cost of Ownership)
Magento eCommerce front end is known to have higher sales and a third total cost of ownership. X2X uses Magento eCommerce interface to develop your eCommerce website which allows it to use all the benefit of the technologies already developed by Magento developers all over the globe to bring your site on top of the competition and to beat the competition.
The change in the way customers now buy and the emerging advancements in technology have changed the way people conduct business over the years.
There is no doubt that eCommerce has changed the way consumers can learn about and decide to purchase your products. However, one fact that remains consistent and will continue to remain that way is the everyday business management that is necessary to keep your business making money.