Case Study: Distinctly Tea Inc.

enhanced their processes by choosing x2x eCommerce’s webstore integration services

Distinctly Tea Inc is primarily engaged in the retail sale of tea and other specialized foods, not elsewhere classified, such as health foods, spices, herbs, and coffee,. Distinctly Tea was formed  by  the efforts of Peter Barker and Joyce Barker with stores in Waterloo and Stratford, Ontario, Canada.

Distinctly Tea was using Notrosell as their online store and they found it to be a hassle to manage orders and inventory diligently. That’s when we, x2x eCommerce agreed to support them and move them to to an easy, compatible solution, Shopify.


Since Distinctly Tea offers a variety of products, they wanted a revolutionary solution combining the power of Retail Management System (RMS)  and their Enterprise eCommerce. The pain areas were:

1. Generation of Online Invoices and entering it in the Retail solution

2. Managing Stock/Inventory on both Webstore and Retail solution

3. Centralized Database

x2x eCommerce took up this project and delivered the solution in less than 4 weeks.  Features that are integrated are:

1. Retail Management system  integrated eCommerce module

2. Live in 4 weeks

3. Multi-device compatible

4. Warehouse Management System compatible

5. Fully secure, PCI DSS enabled checkout

6. Shopify platform as frontend.


Apart from store sales, they wanted an eCommerce solution to manage their orders efficiently. Thanks to Shopify for its flexibility which enabeld Distinctly Tea To conveniently manage the orders and shipment by integrating it with RMS using x2x-eCommerce.. Once the webstore was up and running, our integration suite x2x eCommerce for RMH and Shopify was deployed at their environment.

The solution can fetch inventories with SKU and product images easily. An easy import of excel spreadsheet with the inventory details helped Distinctly Tea’s team update inventory within minutes. That’s not all! The inventory also got reflected in the Shopify environment, thus saving time and additional resources for updates.

Retail Integration

Distinctly Tea was looking for a user-friendly suite for moving online orders and customers into their Retail solution. Fortunately, we (x2x eCommerce) were able to integrate Shopify with Retail Management System which allows all their sales orders downloaded to  Retail Management Systems  within minutes! What’s the benefit? Saving hundreds of hours and manual interventions!


Now, we got the systems in place, website visibility was the next objective for users to start coming in through organic searches via Google and Bing search engines. The main objective was to rank for white tea, Oolong, Green Tea in Canada. Well, with all the inventory going into the webstore easily, they were able to focus on search engine optimization more seriously. As Shopify offers a very user-friendly environment, Distinctly Tea’s marketing team was able to optimize their webstore easily because of the SEO module that comes inbuilt with the system.

x2x eCommerce help you to leverage the power of Shopify for your business. Whether you sell a physical, digital or virtual product, Shopify is one of the best options for small size businesses.

Why x2x eCommerce for Shopify and retail/ERP solutions?

  1. Shopify site development
  2. Migration from other eCommerce solution
  3. Enhance your power with powerful extensions
  4. Custom solution to fit your advanced requirements
  5. Integration with multiple applications

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