How to sell to your competitive shoppers

Well, there’s hundreds of eCommerce sellers out there in the market and it is an ultimate challenge for you all to showcase your value proposition. Customers are finicky with their choices as they are well-researched in purchasing decisions and thoughtful before adding the product to the cart.

If you are able to cater according to your customer’s needs, it will surely give a boost well beyond the first purchase. Research shows that comparison shoppers value the use of competitive comparison of pricing tools on product pages.

Inorder to successfully work along with comparison shoppers, try to place yourself in their shoes. Checkout the below steps that will help you be like a comparison shopper eventually optimizing your webstore to meet shopper needs.

Test Drive your product

If you are running a regular store at your neighbourhood, test driving products is like picking an apple from the box. You don’t have such a feature in webstores so think creative to reassure visitors about your products.

Your strategy: Start building product videos that can help comparison shoppers get a feeling that how exactly the product will work (Especially mobile phones, designer bags etc. – you get to feel how it is held in your hands and how smooth it operates). Have you checked out car comparison websites? You will understand what we are talking about! Your website visitors clicks and time spent on site will be doubled compared to static sites without videos.

Also, scrutinize product descriptions to find out if there are ways to offer more product specifications/information so comparison shoppers can trust they are getting as much as information as if they were following the product packaging in a regular store.


The comparison shoppers will set aside popular brands and preconceived ideas exploring further in detail in order to check which product will satisfy their requirements. If you are selling smaller or unique products, comparison shoppers will begin with an open mind and search for objective guides and rankings in order to settle on a particular product.

Your strategy: Offer guides and rankings which comparison shoppers draw/crave from your own product options. For example, if you are selling fishing rods, you might consider writing a best of guide talking about perfect lakes/ponds or river sides for fishing. Also, add top seller list in your webstore or overlays for particular products which shows an informal endorsement from others.


The comparison shoppers gets excited for positive and negative areas in product reviews. An impulse shopper could skim to checkout of a product has got an average rating (⅗ rating), a comparison shopper is interested to go through all customer comments to really find out exactly why the top and low rating reviews were given.

Your strategy: Build a product review engine and get your customers to leave their feedback. 80% plus of customers believe in online reviews as much as a word of mouth recommendation. According to Reevoo, 50 percent or more reviews per product means there is a 4.6% bump in product conversion rates. How about Amazon, you don’t really bother buying products that has less than 5 reviews, don’t you? Also, if your products are down with bad reviews, it will just tarish your customers trust in your brand.

After Sales

Yes, comparison shoppers really value return policies, logistics, warranties as part of the product purchases.Your shoppers should not be settled on a given product, you need to keep selling them on your webstore!

Your strategy: Make sure to ensure consumer-friendly policies for your brand/products. Online shoppers surveys says that 2/3rd of the shoppers view company’s return policy before buying a product. 82% claims free turn shipping as an important factor. Display offers for shipping or easy return policies in your webstore before your shoppers checkout. Don’t forget to promote these features during festive seasons (Oh, it’s Christmas!).

Updated Pricing and Stock

Not all eCommerce providers assure their customers with the current stock and pricing. Due to high demand and fluctuating prices, webstores need a dedicated team to work on price changes and stock. Thanks to x2x-eCommerce, it’s innovative tool that helps users like us to import data within minutes! Don’t believe us? Send us a request to for a quick 30-minute demo today!

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