With over 3.2 billion users of social media, and most of those users being online shoppers. Businesses have an advantage of advertising their content at a cost lower than what marketing and advertisement would actually be. However, every platform has its pros and cons, especially social media platform which has everchanging metrics and algorithms. Businesses may find it slightly intimidating to catch up with social media if they are not flexible enough or do not have the capacity of coping with changes. Before an e-commerce business sets foot in the world of social media as a means of advertising, it must ensure its coping capabilities are strong enough. Businesses that have strategies for rainy days, can surely work these platforms to their best advantage.
The question is, HOW?
- Choosing a platform that fits well for your business is just as important as choosing the best marketing strategy. You must be certain about your target audience and choose the platform accordingly in a systematic and positive way.
- Engagement is the key to success when using social media. It helps you understand better how much more you need to promote or whether your content is reaching the desired audience. You don’t want your prospects annoyed by seeing your advertisement everywhere, hence, do not over-promote. Find the right place, right people and begin promoting.
- Consumers are curious, they require information more than expected before they convert. It is necessary for brands to provide them with information, which can be done by sales representatives. Answering the consumers’ queries and responding to their comments whether positive or negative in a responsible way.
In order for a business to use social media as a means of increasing its webstore reach, it needs traffic and engagement. A business must understand its goals itself before it moves on to capturing consumer attention. You must be present where your audience is, and for that, you need to know fully about your audience. If you know your target demographic, it will be easier for you to find where they are most active. You do not want to be all over the place trying to catch everyone’s attention. Focus on the audience that has the tendency of converting.
Point to ponder..
Look around, and see how many consumers are turning into influencers. Today’s times are undoubtedly extremely influential and even if a buyer is not planning on purchasing a product, their most liked influencer or celebrity may just coax them into making that purchase. USE THAT! Work with influencers and have them advocate for and market your product. Have them talk about its benefits or by telling a story that emotionally entices the prospects into buying.
For customers who are not only interested in shopping but also about the brand itself, a great idea is to engage them by creating content to educate. This may not have the customers share your product, but what happens when they simply share a blog you have posted? Prospects may visit your page and learn about you, and eventually end up shopping from you. Your content may include useful tips, latest looks, or in case you’re selling tech gadgets. You could showcase the features in an intriguing way attracting them to give it a try. Informational or educational content gives the business a broader perspective and customers the knowledge on not just what you’re offering but also the uses of it.
There are plenty of other ways for you to use social media as a means of boosting your webstore reach. Most importantly, the above techniques are deemed effective for gaining customer trust. Take advantage of social media as much as you can and entice potential customers to give your products and services a try.
Want to learn more about the uses of social media and how it can help you boost your web-store reach? Contact us at firstname.lastname@example.org and get a 1 Hour FREE consultation today!