How NetSuite – x2x eCommerce – Zapier bring a mutual benefit for your business

Consequently, running a webstore means, you are having multiple areas working in the same time. As a result, it’s a stress to keep things from falling/breaking. Above all, worrying about how much your webstore, technology and marketing efforts is a pain. Thanks to x2x eCommerce and Zapier integration, as it eliminates the issues of running a webstore business.

Likewise, for those who do not know about Zapier, it is a great tool for users who work with webstore business. This solution is deals with larger volumes of transactions across its customers. If you visit www.zapier.com, you will be able to see various integrations readily available for you to start working. There are over 3000 applications which you can pipe data back and forth. Magento, BigCommerce, Shopify, WooCommerce and lot other solutions can be integrated with Zapier easily!

Therefore, we are super excited after the launch of our new eCommerce integration suite powered by NetSuite and Retail Management Hero. If you haven’t read about it yet, check out the link below:

APP ALERT! x2x and Netsuite Integration Tool is out!

The fact is that Zapier isn’t able to service over thousands of request to its users due to lack of integration with NetSuite. By collaborating with x2x eCommerce and Zapier, this will be a great achievement for both organizations effectively delivering the right solutions to its customers.

The recommended choice – Zapier

This gave us an opportunity to achieve our goals of integrating a wide range of solutions instead of being confined to few solutions that have in-house competencies.

Integrations

Our team at x2x eCommerce has been working had on creating test scenarios of different versions of Microsoft Word, Excel and MS SQL. We look forward to Zapier’s support on moving forward.

Next Steps

We are looking forward to a great future with Zapier’s support in offering a perfect connector solution to our prospects.

How to kick-start your ecommerce site with x2x eCommerce

First of all, not everything you need for your webstore may come in as a single package. There is over hundreds of solutions available today. Our solution, x2x eCommerce caters to all the eCommerce requirements. As a result, you can get started in less than 2 weeks and that is our guarantee!

Store management isn’t an easy task. How do you go about it? Let’s check it out:

1. Easy installation

x2x eCommerce allows you to integrate with your webstore easily! Your webstore design is unaffected and a simple software installation with the license key will solve your issues in no time!

2. Inventory Management

x2x eCommerce is a perfect inventory management suite that handles the inventory from your webstore to the financial solution or vice versa.

3. Upgrades

Don’t worry about the upgrades, security server configuration, SSL-certificates and hosting. All you need to focus on is by selling and the back end is handled by x2x eCommerce!

4. Track Inventory

You will always stay updated with your product statuses no matter what you sell – offline or online

5. Product Options

You will be able to setup your product variations/options based on the item features (sizes, colors, categories etc.)

6. Pricing Strategy

You can define different set of pricing for customers, wholesales differently. Set discount coupons, promo pricing, volume discounts and more to generate more sales.

7. Selling digital items

You can add digital items to your webstore similar to the physical products. Import inventory from excel spreadsheet to webstore instantly!

8. Shipping details

Setup different rates and provider details based on customers’ requirement and your preferences.

9. Quick Response

x2x eCommerce offers you a seamless experience. All regular functionalities are available within the screen and you can work on them without any hassle!

How about requesting a quick demo today? All you need is 30 minutes with our eCommerce experts and you will surely love it!

2019 Must-Have features for your eCommerce Webstore – Part 2

It is very important to have a featured packed webstore to succeed online today. In contrast, even the minute details really counts and makes a big difference!

Similarly, have you read our previous blog on 2019 Must-Have features for your eComemrce Webstore? If not, click the link below to read:

2019 Must-Have features for your eCommerce Webstore – Part 1

You really need to work hard towards customer satisfaction by bringing in additional features, which aids conversions, and improving overall eperience of the webstore. Your eCommerce portal needs to stand ahead from other’s ensuring a competitive edge in the market.

As mentioned earlier in the previous blog, these must haves are for any size businesses. It is very imperative that your webstore complies with the requirement that you are investing into for generating business. Every customer that visits your eCommerce site should visit with a particular interest, finding the required information, potential lead for conversions. You also need to get required notifications and reports in order to optimize your webstore continuously.

The trend goes with webstore designs. In fact, they are over focused towards it. I do admit the fact that a neat design will attract visitors but if your site does not generate sales for your eCommerce business, it is not worth the money you have invested. On the other hand, eCommerce solutions providers do not offer all the features for your site to be successful. SEO, Search Media Optimization and lead conversions aren’t add-ons; they need to be the mandatory features for any webstore project.

Content Management

Page

• Managing content and creating latest content pages
• Adding and managing images in image library
• Editing pages with a user friendly content editor
• Setting pages to active or inactive state
• Image cropping and editing feature
• Setting up page URLs and SEO features
• Easily manage your blog posts.

Blog

• Managing the blog posts
• Setting posts to active or inactive state
• Setting the publishing date for posts
• Adding & managing images in image library
• Add blog summary and complete blog post using user friendly content editor
• Add the blog posts to the product listings
• Setting up page URLs and SEO features
• Choosing blog categories and authors

Homepage Banners

• Managing the homepage banners
• Set the banner view orders
• Setting up the banner URLs or unlinking them
• Setting up banners to active or inactive state

Navigation

• Managing main navigations which includes headers, sides and footers
• Adding the drop down to main navigation
• Managing SEO on the links. For e.g. Link title
• Redirecting links to open in same or new window

Auto Emails

• Managing the main email template for auto response emails
• Setting auto email for order status emails
• Setting auto email for thank you emails on product reviews and blog comment postings

Review Management

• Managing all product reviews
• Setting reviews to approved or discarded state

Comment Management

• Managing blog comments
• Setting comments to approved or discarded state

Are you excited about 2019? On the other hand, are you not sure?

Certainly, you will have noticed that it is the same way at the end of every year! (Seriously, this happens to everyone every year!)

Our recommendation is to follow the right strategy, which you are always following: creating the best products your customers love, high customer engagement and adding new products to keep your users excited.

Ohh, almost forgot, building long-lasting relationships to grow your business higher.

How Amos Pewter automated their inventory and online invoices using x2x eCommerce

Case Study

Seasons’ greetings dear all! Today, we would love to share one of our Customer Case Studies so you know what we offer and how you can be benefited by choosing x2x eCommerce!
Let us check out on how Amos Pewter achieved productivity by integration x2x eCommerce with their webstore and top-notch ERP solution, Microsoft Dynamics GP.
Amos Pewter is known for designing and creating pewter gifts and ornaments since 1974. Located in open studios in scenic Mahone Bay, on the vibrant Halifax Waterfront, Amos Pewter also has a fancy webstore to offer its services across the region. They have gained reputation for excellence in craftsmanship, design, and of course, customer service.

About our implementation

Amos has a large variety of gifts and ornaments. They wanted a revolutionary solution combining the power of Microsoft Dynamics GP and their Enterprise eCommerce. The pain areas were:
1. Generation of Online Invoices and entering it in Microsoft Dynamics GP.
2. Managing Stock/Inventory on both Microsoft Dynamics GP and Webstore.
3. Centralized Database

We, x2x eCommerce came with a wonderful solution that changed their lives! Checkout the below features, we have embedded within the integration suite for their webstore and ERP:
1. Dynamics ERP integrated eCommerce module
2. Live in 4 weeks
3. Fully secure, PCI DSS enabled checkout
4. Multi-device compatible
5. Warehouse Management System compatible
6. Custom eCommerce app for iPhone/Android

Features Enabled

In contrast, right from SKU’s to product images, all of Amos info was recorded at their Microsoft Dynamics GP solution. Integrating Dynamics GP to their webstore was a necessity that can be easily updated.
SEM
Amos was looking forward to a higher visibility webstore. Thanks to x2x eCommerce, Amos has increased their webstore traffic over the course in a matter of few months.

We are very happy that we have automated our processes using x2x ecommerce, it has resulted in significant timesaving for us, as there is not a need to invoice online orders received. With the integration into GP, we have eliminated the need for staff to enter orders as they now go directly in our system. Being in an essentially live environment makes for improved accuracy and labour savings.
– Terri L, Amos Pewter

eCommerce Integration

Certainly, Amos was looking forward to achieving a fast ever-growing webstore market with their new website, updated features and marketing campaigns. As a result, the very first step was to build a webstore, which is easy to navigate that comes with a clean design. Thanks to x2x eCommerce, the system comes with the best admin capabilities, easy inventory management with bulk product image uploads, reviews, ERP integration and more.

ERP Integration

Similarly, Amos was looking for a user-friendly tool to move online orders and customers into their ERP software. Finally with x2x eCommerce, we integrated their webstore with Microsoft Dynamics GP suite that allowed all their sales invoices moved to Dynamics GP within minutes! This saved lot of manual interventions and number of hours drastically.

Natural/Organic Search

Amos offers pewter gifts and ornaments since 1974. The ultimate aim was to rank for gifts and ornaments keywords. There was a drastic increase in their natural/organic search and thanks to the webstore platform that contains the SEO module inbuilt.

How to increase your webstore sales this Christmas season?

We are just 2 weeks away from Christmas! You can hear Jingle Bells ringing if you listen well. Santa Clause is on his way with his friends. Merry Christmas folks!

Same goes with the promotions. I am sure everyone has their emails flooded with offers, promotions and deals. You get to experience many X’mas marketing strategies. This blog will cover couple of tips to enhance your online sales and trust me; you are going to see at least 40% increase in sales for your webstore!

#1. Setting up your Marketing Strategy

Google Analytics and Google Adwords: After you have setup targeted deals page for X’mas, you will see an increase in the quality score compared to the ones who haven’t created any. You can minimize costs when it comes to bidding for coveted keywords.

Keep track of your page reach, clicks and other engagement data using Google Analytics. This way, you will be able to change your strategy based on the current situations.

Emailers: Most of the webstores follow email campaigns as a marketing practice. You can create Christmas deal specific email campaigns and send them at regular intervals to attract visitors to your website.

Social Media Adverts: You should be focusing on Pinterest, Instagram along with Facebook. These social media platforms are recommended due to higher traffic and visual appearance. Get in touch with your graphics team to come up with pretty GIFs, videos and target them towards your potential customers.

#2. Setting up a dedicated Seasons’ Greetings Page

Focus on the categories/products that will generate top deals from your webstore for Christmas. You can add snippet or overlays to relevant pages from your website to boost user engagement. Come with attractive page designs and offers and get benefited by creating search advertisements (Google AdWords, Facebook Ads etc.)

#3. 360-degree content based campaigns

On your website/deal page, theme the page with Christmas designs powered by infographics, videos and definitely, posts. You can bring in gifting tips for family audience, fashion, food and beverages etc. Bring in a techie-Christmas feeling to everyone out there!

Once you are done with the page/site, start promoting it via email campaigns and social media pages. It can be added as snippets in your email campaigns and videos/banners can go in social media channels.

#4. Diverting web traffic from the main site

You have already setup SEO for your webstore’s mail page isn’t it? When it’s Christmas, you need to design banners diverting the users to the Christmas deal page. Adding overlays and banners will surely bring in more traffic to such pages instantly.

#5.  Website Performance – 100%!

If you were a customer, wat do you feel if the webstore is a morosely loading platform? Especially during those busy sales like Black Friday, it’s going to be the biggest issue that you should have resolved earlier. Inorder to ensure that your webstore is steady and got higher performance, add a plugin which actually popups a survey in the screen. You will be able to evaluate the website performance better with visitor survey information.

#6. Transparency and Trust

Since it’s X’mas, customers do know very well that you won’t be able to deliver the orders within a day. What disappoints customers is that you have given a false promise and them expecting for it. It’s like you give a tiny asterisks during such announcements. Trust me, it’s a very bad idea!

Instead, run a footer message in the website saying you won’t be able to fulfill the order delivery. You may lose some of the orders, but it won’t compromise customer loyalty and satisfaction.

#7. Choosing the right Integration tool for your webstore and ERP

You got your webstore ready and probably running an ERP in the backend to file the invoices and inventory details. How about exploring a revolutionary solution combining the power of top-notch ERP solutions and Enterprise eCommerce suite? Well, see the benefits for yourself!

• Your top-notch ERP suite integrated eCommerce module
• Live in 4 weeks
• Supports top notch e-commerce platforms such as Magento, WooCommerceand Shopify
• Start selling right away with Amazon and other Marketplaces
• Supports Microsoft Dynamics GP, Microsoft Retail Management Suite and Retail Management Hero (RMH)
• Fully secure, PCI DSS enabled checkout
• Multi-device compatible
• Warehouse Management System compatible
• Custom eCommerce app for iPhone/Android

That’s all folks! Wish you a Merry Christmas and a fantabulous year ahead.

Happy Christmas Marketing!

Pros – Using eCommerce Suite for your Retail Business!

Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.

Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!

x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.

Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.

So, what are the advantages of using an e-commerce software for your online retail business? Check it out:

#1. No more Shipping Hassles

All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!

#2. Quick Selling Cycle

You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.

#3. Easy site configuration and setup

Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)

#4. Reliable Customer Service

No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.

#5. Payment Integration

Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.

#6. Support

You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!

#7. Shopping and Marketing Features

Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.

With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.

Conclusion

E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.

It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.

That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?

Get in touch with our experts today for a quick demo!

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