Consequently, running a webstore means, you are having multiple areas working in the same time. As a result, it’s a stress to keep things from falling/breaking. Above all, worrying about how much your webstore, technology and marketing efforts is a pain. Thanks to x2x eCommerce and Zapier integration, as it eliminates the issues of running a webstore business.
Likewise, for those who do not know about Zapier, it is a great tool for users who work with webstore business. This solution is deals with larger volumes of transactions across its customers. If you visit www.zapier.com, you will be able to see various integrations readily available for you to start working. There are over 3000 applications which you can pipe data back and forth. Magento, BigCommerce, Shopify, WooCommerce and lot other solutions can be integrated with Zapier easily!
Therefore, we are super excited after the launch of our new eCommerce integration suite powered by NetSuite and Retail Management Hero. If you haven’t read about it yet, check out the link below:
The fact is that Zapier isn’t able to service over thousands of request to its users due to lack of integration with NetSuite. By collaborating with x2x eCommerce and Zapier, this will be a great achievement for both organizations effectively delivering the right solutions to its customers.
The recommended choice – Zapier
This gave us an opportunity to achieve our goals of integrating a wide range of solutions instead of being confined to few solutions that have in-house competencies.
Our team at x2x eCommerce has been working had on creating test scenarios of different versions of Microsoft Word, Excel and MS SQL. We look forward to Zapier’s support on moving forward.
We are looking forward to a great future with Zapier’s support in offering a perfect connector solution to our prospects.
We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
We are just 2 weeks away from Christmas! You can hear Jingle Bells ringing if you listen well. Santa Clause is on his way with his friends. Merry Christmas folks!
Same goes with the promotions. I am sure everyone has their emails flooded with offers, promotions and deals. You get to experience many X’mas marketing strategies. This blog will cover couple of tips to enhance your online sales and trust me; you are going to see at least 40% increase in sales for your webstore!
#1. Setting up your Marketing Strategy
Google Analytics and Google Adwords: After you have setup targeted deals page for X’mas, you will see an increase in the quality score compared to the ones who haven’t created any. You can minimize costs when it comes to bidding for coveted keywords.
Keep track of your page reach, clicks and other engagement data using Google Analytics. This way, you will be able to change your strategy based on the current situations.
Emailers: Most of the webstores follow email campaigns as a marketing practice. You can create Christmas deal specific email campaigns and send them at regular intervals to attract visitors to your website.
Social Media Adverts: You should be focusing on Pinterest, Instagram along with Facebook. These social media platforms are recommended due to higher traffic and visual appearance. Get in touch with your graphics team to come up with pretty GIFs, videos and target them towards your potential customers.
#2. Setting up a dedicated Seasons’ Greetings Page
Focus on the categories/products that will generate top deals from your webstore for Christmas. You can add snippet or overlays to relevant pages from your website to boost user engagement. Come with attractive page designs and offers and get benefited by creating search advertisements (Google AdWords, Facebook Ads etc.)
#3. 360-degree content based campaigns
On your website/deal page, theme the page with Christmas designs powered by infographics, videos and definitely, posts. You can bring in gifting tips for family audience, fashion, food and beverages etc. Bring in a techie-Christmas feeling to everyone out there!
Once you are done with the page/site, start promoting it via email campaigns and social media pages. It can be added as snippets in your email campaigns and videos/banners can go in social media channels.
#4. Diverting web traffic from the main site
You have already setup SEO for your webstore’s mail page isn’t it? When it’s Christmas, you need to design banners diverting the users to the Christmas deal page. Adding overlays and banners will surely bring in more traffic to such pages instantly.
#5. Website Performance – 100%!
If you were a customer, wat do you feel if the webstore is a morosely loading platform? Especially during those busy sales like Black Friday, it’s going to be the biggest issue that you should have resolved earlier. Inorder to ensure that your webstore is steady and got higher performance, add a plugin which actually popups a survey in the screen. You will be able to evaluate the website performance better with visitor survey information.
#6. Transparency and Trust
Since it’s X’mas, customers do know very well that you won’t be able to deliver the orders within a day. What disappoints customers is that you have given a false promise and them expecting for it. It’s like you give a tiny asterisks during such announcements. Trust me, it’s a very bad idea!
Instead, run a footer message in the website saying you won’t be able to fulfill the order delivery. You may lose some of the orders, but it won’t compromise customer loyalty and satisfaction.
#7. Choosing the right Integration tool for your webstore and ERP
You got your webstore ready and probably running an ERP in the backend to file the invoices and inventory details. How about exploring a revolutionary solution combining the power of top-notch ERP solutions and Enterprise eCommerce suite? Well, see the benefits for yourself!
- Your top-notch ERP suite integrated eCommerce module
- Live in 4 weeks
- Supports top notch e-commerce platforms such as Magento, WooCommerceand Shopify
- Start selling right away with Amazon and other Marketplaces
- Supports Microsoft Dynamics GP, Microsoft Retail Management Suite and Retail Management Hero (RMH)
- Fully secure, PCI DSS enabled checkout
- Multi-device compatible
- Warehouse Management System compatible
- Custom eCommerce app for iPhone/Android
That’s all folks! Wish you a Merry Christmas and a fantabulous year ahead.
Happy Christmas Marketing!
x2x eCommerce comes with a full blown eCommerce integration suite powered by Microsoft RMS, Retail Management Hero and Microsoft Dynamics GP. Furthermore, it is facilitated for top-notch webstore solutions available today, our customers have been using x2x eCommerce to boost their webstores built on Magento, Shopify and WooCommerce.
Therefore with x2x eCommerce, you can always start selling right away. So let your retail application manage and keep your webstore updated in real time!
In contrast, today users are not just looking for options; they are demanding. Due to higher competition, webstores are compelled to go with appealing content and designs, faster page performance and user-friendly experience.
Whether you are kick starting an eCommerce business or looking forward to upgrading your existing solution, x2x eCommerce is the perfect choice. Furthermore, our team provides invoicing and inventory management features which deeply integrates with your top-notch ERP suites. It will assist you in managing frontend selling and backend processes from a single roof.
How x2x eCommerce can help?
x2x eCommerce helps you to build your webstore with user-friendly architecture to manage/create content in several formats that connects with popular keyword searches. Your webstore is also integrated with leading web analytical tools for measuring effectiveness.
Consequently, a popular webstore starts with a full-blown webstore customized according to your brand. Therefore, with design flexibility and great feature options of any software available, x2x eCommerce will empower your brand in no time.
#3. Product Catalog
Thanks to x2x eCommerce – It’s inventory management feature assists you to manage product catalog without any hassle. You an easily optimize product searches, promotion, presentation, channel placement and of course, pricing inorder to boost your online sales.
#4. Expertise in Retail Industry
x2x eCommerce has served various B2C companies across the world. With over 19 years of software and domain expertise, as a result, we know what features businesses are looking for. So, what is our strength? We deliver our solutions in less than 2 weeks’ time!
#5. Order Processing
Consequently, it doesn’t matter if you are selling products on a single website or several marketplaces or branded websites. Above all, your transactions and related information are processed centrally and available real time.
#6. Your Options
x2x eCommerce for Retail is available in two variants.
Retail eCommerce -Standard
- Order download
- Inventory Items
- Categories and subcategories
- Items assignment to categories
- multi-tier price levels
- Product images
- SEO information
- Item quantities
- Shipment information
Retail eCommerce -Lite
- Easy to use
- Works from the POS screen
- Choose the order type (Paid/Unpaid)
- Choose the order status
- Use generic customer to save orders
- Ship and invoice orders from POS
- Complete activity tracking
- Syn POS and eCommerce items
We have been hearing a lot from our customers. There are thousands of options available today and I’m pretty sure sellers feel overwhelmed with the features and support offered by several vendors.
Previous Blog – Series – Choosing the Best eCommerce Integration for your Marketplace
What will be the first thing you would do when you are all set to start an online marketplace? We’re referring to the webstore with a perfect suite to handle product listings, product image integration, multi-tier and customer centric item pricing, real time web order and invoice integration complemented with mobile ready and powerful analytics features.
The good news is x2x eCommerce assists sellers with a wide range of eCommerce tools to enhance your webstore. Do you require the store inventory to sync with your webstore sales? For a start. that’s something you should be thinking about.
If you have an eCommerce Website
For sure, having a standard eCommerce website alone won’t help you sort out your invoices/stock issues. You need to consider integrating your eCommerce solution with your ERP suite. You don’t need to hire someone to work on your eCommerce website/portal. There are ready to deploy solutions like x2x eCommerce to save your time and money! This is a great solution for marketplaces who want to kick start quickly and flexibly adapt to quick changes and manage their webstore in the backend with x2x eCommerce integration tool.
How much you need to spend?
Should you pay the money upfront or pay as you go? Well, you got both the options! Now that’s really flexible for businesses that are small or larger enterprises. Let’s say you need to offer online payment gateway, but not focused on investing more time or resources on logistics or advertising to boost your business – that’s where the inexpensive pay as you go subscription works well for you. Down the line, if you reconsider your plan by implementing an expensive and a full-fledged solution that can boost your webstore such as SEO, email marketing integrations, product stock management, logistics etc., choosing a solution like x2x eCommerce will surely add value without any hassle! So, keep in mind, upgrade or downgrade, possibilities are endless!
Do you need a store inventory suite to sync with your webstore?
Yes! Yes! That’s a very important requirement! Imagine managing all your inventories using an integration tool right from your top-notch ERP solution within minutes? You really can’t afford to employ someone to take care of thousands of your inventory daily right (If you can afford, well, yes)? It’s also going to save lot of time and hassles.
x2x eCommerce – Innovative eCommerce-ERP Integration
x2x eCommerce is a revolutionary solution that combines the power of Retail Management Hero and Microsoft Dynamics GP and Enterprise eCommerce for a feature rich, fully optimized, responsive and multi-device friendly web store that can be managed all within Dynamics ERP. Once deployed, start selling more with lower TCO!
Ready to start setting up your webstore with x2x eCommerce Integration Suite? Get in touch with our experts to learn more!
Well, it’s a pain to choose the best eCommerce integration platform for your business. First of all, you can find hundreds of solutions across the globe. However it’s difficult on how to begin with. The first step is to see if you require a hosted/licensed application. Hosted solutions, likewise, offer lower costs with minimal IT needs, less maintenance and you can easily upscale or downscale based on your business needs. In the case of licensed solutions, you will be able to build a custom product dedicated for your marketplace. Also, maintenance costs are higher compared to the counterparts and you might consider keeping a capital investment in advance to take it forward.
As a result, here we are with a Blog Series on how to choose the Best eCommerce Integration for your Marketplace!
Once you have planned on the type of deployment for your marketplace, deep dive into the features. Top notch eCommerce solutions can offer your custom site templates, SEO, integrated shopping carts, product catalogs, email marketing solution, inventory management solution and basic analytical tools. In this century, we are in need for mobile commerce platforms and rewards management, so you can withstand the competition from others. Product suggestions, wishlist, product as a gift services will keep your customers happy for the reason that wanting them to visit your marketplace again and again.
The “top-notch” eCommerce Platforms
There’s plenty of top-notch eCommerce platforms available in the market today. Consequently, Magento has been the leader since 2011 with its great growth and reports. However, with more players in the market, the market share has gone down to 4.48% (Courtesy: www.datanyze.com)
Magento is still a favorite for large organizations due to its flexibility. It also has a Magento has a dedicated team to keep pace with the market releasing latest updates and top ongoing support services.
As mentioned earlier, Magento comes with lot of flexible implementation features. You can go with licensed, hosted or even an open source platform. The features that’s available on Magento are:
- Great search features with flexible navigation elements
- Custom UI designs (landing pages, product catalog and multi-store support)
- Dedicated App Store for marketplace enhancements
- Dedicated SEO engine
- Loaded with Marketing tools like gift cards, rewards programs, promo banners etc.)
- Customer Engagement Features like wish lists, product suggestions, customer assisted shopping experience.
To be exact, over 780,000 merchants use WooCommerce. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product. Since Automattic’s acquisition, WooCommerce has kept gaining market share and has now become one of the leading E-commerce platforms on the Internet. The Market Share for WooCommerce recorded is 24.4%.
Shopify is an “all in one” ecommerce platform that allows user to build an online store with a great user experience.
In order to build an online store, users get a 14-day free trial. Since Shopify is based on the subscription business model, the monthly price after the trial period starts from $29 up to $299 for standard shops. Similarly, for enterprise business, users can go with Shopify Plus package. It has over 270,000 merchants as of August 2018.
Data as of August 2018 (Courtesy: Datanyze.com)
Integrating your Marketplace with RMH and Dynamics GP
With top-notch eCommerce Marketplaces as mentioned above, due to the reason that you need to be able to integrate it with your leading ERP suites like Retail Management Hero (RMH) or Microsoft Dynamics GP, the experience is going to be even better! You get a combine value of two products without any hassle!
Why you need to integrate your Marketplace with your ERP? Reason is very obvious! You need to get rid of manual interventions that kills time and error-prone too. In online businesses, order errors are expensive and chances of losing money is higher. Incorrect pricing, inventory levels, shipping address errors, good heavens, can’t even think about such situations as it’s going to be a disaster!
Therefore, how can you integrate some of the ERP-eCommerce processes to make your lives easier?
- Centralized area for syncing item catalog information
- Real-time inventory to all your sales channels
- Standard order to cash procedure across all your sales channels
- Moving your order information under one location for boosting customer satisfaction.
Above all, if you are able to achieve the above levels of integration, you are going to save lots of time and boost customer satisfaction in no time!