Consequently, running a webstore means, you are having multiple areas working in the same time. As a result, it’s a stress to keep things from falling/breaking. Above all, worrying about how much your webstore, technology and marketing efforts is a pain. Thanks to x2x eCommerce and Zapier integration, as it eliminates the issues of running a webstore business.
Likewise, for those who do not know about Zapier, it is a great tool for users who work with webstore business. This solution is deals with larger volumes of transactions across its customers. If you visit www.zapier.com, you will be able to see various integrations readily available for you to start working. There are over 3000 applications which you can pipe data back and forth. Magento, BigCommerce, Shopify, WooCommerce and lot other solutions can be integrated with Zapier easily!
Therefore, we are super excited after the launch of our new eCommerce integration suite powered by NetSuite and Retail Management Hero. If you haven’t read about it yet, check out the link below:
The fact is that Zapier isn’t able to service over thousands of request to its users due to lack of integration with NetSuite. By collaborating with x2x eCommerce and Zapier, this will be a great achievement for both organizations effectively delivering the right solutions to its customers.
The recommended choice – Zapier
This gave us an opportunity to achieve our goals of integrating a wide range of solutions instead of being confined to few solutions that have in-house competencies.
Our team at x2x eCommerce has been working had on creating test scenarios of different versions of Microsoft Word, Excel and MS SQL. We look forward to Zapier’s support on moving forward.
We are looking forward to a great future with Zapier’s support in offering a perfect connector solution to our prospects.
First of all, not everything you need for your webstore may come in as a single package. There is over hundreds of solutions available today. Our solution, x2x eCommerce caters to all the eCommerce requirements. As a result, you can get started in less than 2 weeks and that is our guarantee!
Store management isn’t an easy task. How do you go about it? Let’s check it out:
x2x eCommerce allows you to integrate with your webstore easily! Your webstore design is unaffected and a simple software installation with the license key will solve your issues in no time!
x2x eCommerce is a perfect inventory management suite that handles the inventory from your webstore to the financial solution or vice versa.
Don’t worry about the upgrades, security server configuration, SSL-certificates and hosting. All you need to focus on is by selling and the back end is handled by x2x eCommerce!
You will always stay updated with your product statuses no matter what you sell – offline or online
You will be able to setup your product variations/options based on the item features (sizes, colors, categories etc.)
You can define different set of pricing for customers, wholesales differently. Set discount coupons, promo pricing, volume discounts and more to generate more sales.
Selling digital items
You can add digital items to your webstore similar to the physical products. Import inventory from excel spreadsheet to webstore instantly!
Setup different rates and provider details based on customers’ requirement and your preferences.
x2x eCommerce offers you a seamless experience. All regular functionalities are available within the screen and you can work on them without any hassle!
How about requesting a quick demo today? All you need is 30 minutes with our eCommerce experts and you will surely love it!
It is very important to have a featured packed webstore to succeed online today. In contrast, even the minute details really counts and makes a big difference!
Similarly, have you read our previous blog on 2019 Must-Have features for your eComemrce Webstore? If not, click the link below to read:
You really need to work hard towards customer satisfaction by bringing in additional features, which aids conversions, and improving overall eperience of the webstore. Your eCommerce portal needs to stand ahead from other’s ensuring a competitive edge in the market.
As mentioned earlier in the previous blog, these must haves are for any size businesses. It is very imperative that your webstore complies with the requirement that you are investing into for generating business. Every customer that visits your eCommerce site should visit with a particular interest, finding the required information, potential lead for conversions. You also need to get required notifications and reports in order to optimize your webstore continuously.
The trend goes with webstore designs. In fact, they are over focused towards it. I do admit the fact that a neat design will attract visitors but if your site does not generate sales for your eCommerce business, it is not worth the money you have invested. On the other hand, eCommerce solutions providers do not offer all the features for your site to be successful. SEO, Search Media Optimization and lead conversions aren’t add-ons; they need to be the mandatory features for any webstore project.
- Managing content and creating latest content pages
- Adding and managing images in image library
- Editing pages with a user friendly content editor
- Setting pages to active or inactive state
- Image cropping and editing feature
- Setting up page URLs and SEO features
- Easily manage your blog posts.
- Managing the blog posts
- Setting posts to active or inactive state
- Setting the publishing date for posts
- Adding & managing images in image library
- Add blog summary and complete blog post using user friendly content editor
- Add the blog posts to the product listings
- Setting up page URLs and SEO features
- Choosing blog categories and authors
- Managing the homepage banners
- Set the banner view orders
- Setting up the banner URLs or unlinking them
- Setting up banners to active or inactive state
- Managing main navigations which includes headers, sides and footers
- Adding the drop down to main navigation
- Managing SEO on the links. For e.g. Link title
- Redirecting links to open in same or new window
- Managing the main email template for auto response emails
- Setting auto email for order status emails
- Setting auto email for thank you emails on product reviews and blog comment postings
- Managing all product reviews
- Setting reviews to approved or discarded state
- Managing blog comments
- Setting comments to approved or discarded state
Are you excited about 2019? On the other hand, are you not sure?
Certainly, you will have noticed that it is the same way at the end of every year! (Seriously, this happens to everyone every year!)
Our recommendation is to follow the right strategy, which you are always following: creating the best products your customers love, high customer engagement and adding new products to keep your users excited.
Ohh, almost forgot, building long-lasting relationships to grow your business higher.
Seasons’ greetings dear all! Today, we would love to share one of our Customer Case Studies so you know what we offer and how you can be benefited by choosing x2x eCommerce!
Let us check out on how Amos Pewter achieved productivity by integration x2x eCommerce with their webstore and top-notch ERP solution, Microsoft Dynamics GP.
Amos Pewter is known for designing and creating pewter gifts and ornaments since 1974. Located in open studios in scenic Mahone Bay, on the vibrant Halifax Waterfront, Amos Pewter also has a fancy webstore to offer its services across the region. They have gained reputation for excellence in craftsmanship, design, and of course, customer service.
About our implementation
Amos has a large variety of gifts and ornaments. They wanted a revolutionary solution combining the power of Microsoft Dynamics GP and their Enterprise eCommerce. The pain areas were:
1. Generation of Online Invoices and entering it in Microsoft Dynamics GP.
2. Managing Stock/Inventory on both Microsoft Dynamics GP and Webstore.
3. Centralized Database
We, x2x eCommerce came with a wonderful solution that changed their lives! Checkout the below features, we have embedded within the integration suite for their webstore and ERP:
1. Dynamics ERP integrated eCommerce module
2. Live in 4 weeks
3. Fully secure, PCI DSS enabled checkout
4. Multi-device compatible
5. Warehouse Management System compatible
6. Custom eCommerce app for iPhone/Android
In contrast, right from SKU’s to product images, all of Amos info was recorded at their Microsoft Dynamics GP solution. Integrating Dynamics GP to their webstore was a necessity that can be easily updated.
Amos was looking forward to a higher visibility webstore. Thanks to x2x eCommerce, Amos has increased their webstore traffic over the course in a matter of few months.
We are very happy that we have automated our processes using x2x ecommerce, it has resulted in significant timesaving for us, as there is not a need to invoice online orders received. With the integration into GP, we have eliminated the need for staff to enter orders as they now go directly in our system. Being in an essentially live environment makes for improved accuracy and labour savings.
– Terri L, Amos Pewter
Certainly, Amos was looking forward to achieving a fast ever-growing webstore market with their new website, updated features and marketing campaigns. As a result, the very first step was to build a webstore, which is easy to navigate that comes with a clean design. Thanks to x2x eCommerce, the system comes with the best admin capabilities, easy inventory management with bulk product image uploads, reviews, ERP integration and more.
Similarly, Amos was looking for a user-friendly tool to move online orders and customers into their ERP software. Finally with x2x eCommerce, we integrated their webstore with Microsoft Dynamics GP suite that allowed all their sales invoices moved to Dynamics GP within minutes! This saved lot of manual interventions and number of hours drastically.
Amos offers pewter gifts and ornaments since 1974. The ultimate aim was to rank for gifts and ornaments keywords. There was a drastic increase in their natural/organic search and thanks to the webstore platform that contains the SEO module inbuilt.
We are just 2 weeks away from Christmas! You can hear Jingle Bells ringing if you listen well. Santa Clause is on his way with his friends. Merry Christmas folks!
Same goes with the promotions. I am sure everyone has their emails flooded with offers, promotions and deals. You get to experience many X’mas marketing strategies. This blog will cover couple of tips to enhance your online sales and trust me; you are going to see at least 40% increase in sales for your webstore!
#1. Setting up your Marketing Strategy
Google Analytics and Google Adwords: After you have setup targeted deals page for X’mas, you will see an increase in the quality score compared to the ones who haven’t created any. You can minimize costs when it comes to bidding for coveted keywords.
Keep track of your page reach, clicks and other engagement data using Google Analytics. This way, you will be able to change your strategy based on the current situations.
Emailers: Most of the webstores follow email campaigns as a marketing practice. You can create Christmas deal specific email campaigns and send them at regular intervals to attract visitors to your website.
Social Media Adverts: You should be focusing on Pinterest, Instagram along with Facebook. These social media platforms are recommended due to higher traffic and visual appearance. Get in touch with your graphics team to come up with pretty GIFs, videos and target them towards your potential customers.
#2. Setting up a dedicated Seasons’ Greetings Page
Focus on the categories/products that will generate top deals from your webstore for Christmas. You can add snippet or overlays to relevant pages from your website to boost user engagement. Come with attractive page designs and offers and get benefited by creating search advertisements (Google AdWords, Facebook Ads etc.)
#3. 360-degree content based campaigns
On your website/deal page, theme the page with Christmas designs powered by infographics, videos and definitely, posts. You can bring in gifting tips for family audience, fashion, food and beverages etc. Bring in a techie-Christmas feeling to everyone out there!
Once you are done with the page/site, start promoting it via email campaigns and social media pages. It can be added as snippets in your email campaigns and videos/banners can go in social media channels.
#4. Diverting web traffic from the main site
You have already setup SEO for your webstore’s mail page isn’t it? When it’s Christmas, you need to design banners diverting the users to the Christmas deal page. Adding overlays and banners will surely bring in more traffic to such pages instantly.
#5. Website Performance – 100%!
If you were a customer, wat do you feel if the webstore is a morosely loading platform? Especially during those busy sales like Black Friday, it’s going to be the biggest issue that you should have resolved earlier. Inorder to ensure that your webstore is steady and got higher performance, add a plugin which actually popups a survey in the screen. You will be able to evaluate the website performance better with visitor survey information.
#6. Transparency and Trust
Since it’s X’mas, customers do know very well that you won’t be able to deliver the orders within a day. What disappoints customers is that you have given a false promise and them expecting for it. It’s like you give a tiny asterisks during such announcements. Trust me, it’s a very bad idea!
Instead, run a footer message in the website saying you won’t be able to fulfill the order delivery. You may lose some of the orders, but it won’t compromise customer loyalty and satisfaction.
#7. Choosing the right Integration tool for your webstore and ERP
You got your webstore ready and probably running an ERP in the backend to file the invoices and inventory details. How about exploring a revolutionary solution combining the power of top-notch ERP solutions and Enterprise eCommerce suite? Well, see the benefits for yourself!
- Your top-notch ERP suite integrated eCommerce module
- Live in 4 weeks
- Supports top notch e-commerce platforms such as Magento, WooCommerceand Shopify
- Start selling right away with Amazon and other Marketplaces
- Supports Microsoft Dynamics GP, Microsoft Retail Management Suite and Retail Management Hero (RMH)
- Fully secure, PCI DSS enabled checkout
- Multi-device compatible
- Warehouse Management System compatible
- Custom eCommerce app for iPhone/Android
That’s all folks! Wish you a Merry Christmas and a fantabulous year ahead.
Happy Christmas Marketing!
x2x eCommerce comes with a full blown eCommerce integration suite powered by Microsoft RMS, Retail Management Hero and Microsoft Dynamics GP. Furthermore, it is facilitated for top-notch webstore solutions available today, our customers have been using x2x eCommerce to boost their webstores built on Magento, Shopify and WooCommerce.
Therefore with x2x eCommerce, you can always start selling right away. So let your retail application manage and keep your webstore updated in real time!
In contrast, today users are not just looking for options; they are demanding. Due to higher competition, webstores are compelled to go with appealing content and designs, faster page performance and user-friendly experience.
Whether you are kick starting an eCommerce business or looking forward to upgrading your existing solution, x2x eCommerce is the perfect choice. Furthermore, our team provides invoicing and inventory management features which deeply integrates with your top-notch ERP suites. It will assist you in managing frontend selling and backend processes from a single roof.
How x2x eCommerce can help?
x2x eCommerce helps you to build your webstore with user-friendly architecture to manage/create content in several formats that connects with popular keyword searches. Your webstore is also integrated with leading web analytical tools for measuring effectiveness.
Consequently, a popular webstore starts with a full-blown webstore customized according to your brand. Therefore, with design flexibility and great feature options of any software available, x2x eCommerce will empower your brand in no time.
#3. Product Catalog
Thanks to x2x eCommerce – It’s inventory management feature assists you to manage product catalog without any hassle. You an easily optimize product searches, promotion, presentation, channel placement and of course, pricing inorder to boost your online sales.
#4. Expertise in Retail Industry
x2x eCommerce has served various B2C companies across the world. With over 19 years of software and domain expertise, as a result, we know what features businesses are looking for. So, what is our strength? We deliver our solutions in less than 2 weeks’ time!
#5. Order Processing
Consequently, it doesn’t matter if you are selling products on a single website or several marketplaces or branded websites. Above all, your transactions and related information are processed centrally and available real time.
#6. Your Options
x2x eCommerce for Retail is available in two variants.
Retail eCommerce -Standard
- Order download
- Inventory Items
- Categories and subcategories
- Items assignment to categories
- multi-tier price levels
- Product images
- SEO information
- Item quantities
- Shipment information
Retail eCommerce -Lite
- Easy to use
- Works from the POS screen
- Choose the order type (Paid/Unpaid)
- Choose the order status
- Use generic customer to save orders
- Ship and invoice orders from POS
- Complete activity tracking
- Syn POS and eCommerce items
Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.
Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!
x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.
Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.
So, what are the advantages of using an e-commerce software for your online retail business? Check it out:
#1. No more Shipping Hassles
All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!
#2. Quick Selling Cycle
You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.
#3. Easy site configuration and setup
Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)
#4. Reliable Customer Service
No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.
#5. Payment Integration
Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.
You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!
#7. Shopping and Marketing Features
Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.
With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.
E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.
It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.
That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?
Get in touch with our experts today for a quick demo!
We, x2x eCommerce have worked with several retailers both as consultant and as solutions providers for the past 3 years. First of all, we learnt that there isn’t a single-fit ecommerce team and often, the team structure keeps changing based on the business conditions. Let’s take a typical example of a shoe retailer that has focus on branding and photography. These organizations will have top-notch CRM suites and data/digital analytics team. Above all, the number of people required for an eCommerce team will keep changing depending on the SKU’s that are available. The marketing budget also plays an important role too.
Typical departments for an online retailer
1. The Executive Team
Well, it seems like mostly the team is run by the Vice President of eCommerce or eCommerce Head. Similarly, in some organizations, the Chief Digital Officer or Chief Marketing Officer takes care of this department.
The Marketing team will be involved in the following tasks:
1. Customer Relationship Management
4. Digital Marketing
Also, for larger organizations, they will have dedicated team to work on Email Marketing, Social Media support and even Search Engine Optimization.
3. Inventory Management
There will be several roles in this team which includes buyers that work on sourcing the products. Visual merchandising or web merchandising roles are brought in for specific categories. The analytics team and buyers work together for managing the featured products in the eCommerce portal.The eCommerce websites follows manual interventions instead of personalzation tecnologies/recommendation engines where the team sizes are large.
However, solutions like x2x eCommerce has comeout with a fantastic suite that helps users to manage inventory with ease!
4. The UX Team
This business can’t run without a perfect UX Team (How are we regular users going to start using their website, if it isn’t fancy?). This team focuses on creating mockups/prototypes and generates initial customer surveys through usability testing. They will work in parallel with the software developers to comeup with a final website. Most of the mid-sized organizations outsource these divisions, however, having a dedicated UX Team is always an asset to an eCommerce business.
Apart from the above, other major departments are:
8. Customer Service
9. Finance and
Now let’s get into the actual topic as how an online retail can benefit using RMH and integration suite?
Well, the good news is that x2x eCommerce has got Magento – Retail Management Hero (RMH) as well as Shopify – Retail Management Hero (RMH) integration suites. Our participation at Retail Realm 2018 Partner and User Conference was overwhelming and received great feedbacks from stakeholders and partners of the event.
Manage your Retail and eCommerce website under one roof
How about managing your Retail and eCommerce website under one roof? Let’s check out the features that you can benefit by choosing x2x eCommerce with RMH:
- It helps you to connect your Magento and Shopify platforms easily (WooCommerce and Amazon integration suites are under development and will be available by end of Q2 2019*)
- Managing your orders? No problem! It helps you upload inventory, quantity, catalog and prices in few clicks.
- Sell your products via Jet, eBay and other top-notch marketplaces
- The solution is compatible with all your devices (PC, laptop, tablet PCs and smartphones).
- You also get to experience the Warehouse Management System in x2x eCommerce Suite.
Why x2x eCommerce – RMH integration suite for your eCommerce store?
Why x2x eCommerce? You can kick start your eCommerce sales away using your well known webstore platform. Having your retail solution like RMH and x2x eCommerce suite will keep your webstore updated at all times!
What’s the most interesting part, you don’t need to hire an extra person to take care of your website everytime. When adding items to your POS, using x2x eCommerce, you can replicate them onto your webstore in no time. You will be able to update pricing information as well as available stocks easily using x2x eCommerce suite.
Therefore, to get started, we strongly recommend you to try out our Retail eCommerce Lite version where you can manage your webstore orders to your Retail Management Hero (RMH) solution and maybe go with this only feature as a start and see the results for yourself! Consequently, you can always upgrade to more features in long run.
Why x2x eCommerce?
We come with over 18 years of software expertise in retail solutions and integration suites for the top-notch solutions available today. Hence, our software experts are always there to support you on how to manage your eCommerce webstore solution with Retail Management Hero or Dynamics RMS.
Click here to request for a “FREE” quick demo today!
We have been hearing a lot from our customers. There are thousands of options available today and I’m pretty sure sellers feel overwhelmed with the features and support offered by several vendors.
Previous Blog – Series – Choosing the Best eCommerce Integration for your Marketplace
What will be the first thing you would do when you are all set to start an online marketplace? We’re referring to the webstore with a perfect suite to handle product listings, product image integration, multi-tier and customer centric item pricing, real time web order and invoice integration complemented with mobile ready and powerful analytics features.
The good news is x2x eCommerce assists sellers with a wide range of eCommerce tools to enhance your webstore. Do you require the store inventory to sync with your webstore sales? For a start. that’s something you should be thinking about.
If you have an eCommerce Website
For sure, having a standard eCommerce website alone won’t help you sort out your invoices/stock issues. You need to consider integrating your eCommerce solution with your ERP suite. You don’t need to hire someone to work on your eCommerce website/portal. There are ready to deploy solutions like x2x eCommerce to save your time and money! This is a great solution for marketplaces who want to kick start quickly and flexibly adapt to quick changes and manage their webstore in the backend with x2x eCommerce integration tool.
How much you need to spend?
Should you pay the money upfront or pay as you go? Well, you got both the options! Now that’s really flexible for businesses that are small or larger enterprises. Let’s say you need to offer online payment gateway, but not focused on investing more time or resources on logistics or advertising to boost your business – that’s where the inexpensive pay as you go subscription works well for you. Down the line, if you reconsider your plan by implementing an expensive and a full-fledged solution that can boost your webstore such as SEO, email marketing integrations, product stock management, logistics etc., choosing a solution like x2x eCommerce will surely add value without any hassle! So, keep in mind, upgrade or downgrade, possibilities are endless!
Do you need a store inventory suite to sync with your webstore?
Yes! Yes! That’s a very important requirement! Imagine managing all your inventories using an integration tool right from your top-notch ERP solution within minutes? You really can’t afford to employ someone to take care of thousands of your inventory daily right (If you can afford, well, yes)? It’s also going to save lot of time and hassles.
x2x eCommerce – Innovative eCommerce-ERP Integration
x2x eCommerce is a revolutionary solution that combines the power of Retail Management Hero and Microsoft Dynamics GP and Enterprise eCommerce for a feature rich, fully optimized, responsive and multi-device friendly web store that can be managed all within Dynamics ERP. Once deployed, start selling more with lower TCO!
Ready to start setting up your webstore with x2x eCommerce Integration Suite? Get in touch with our experts to learn more!
Well, it’s a pain to choose the best eCommerce integration platform for your business. First of all, you can find hundreds of solutions across the globe. However it’s difficult on how to begin with. The first step is to see if you require a hosted/licensed application. Hosted solutions, likewise, offer lower costs with minimal IT needs, less maintenance and you can easily upscale or downscale based on your business needs. In the case of licensed solutions, you will be able to build a custom product dedicated for your marketplace. Also, maintenance costs are higher compared to the counterparts and you might consider keeping a capital investment in advance to take it forward.
As a result, here we are with a Blog Series on how to choose the Best eCommerce Integration for your Marketplace!
Once you have planned on the type of deployment for your marketplace, deep dive into the features. Top notch eCommerce solutions can offer your custom site templates, SEO, integrated shopping carts, product catalogs, email marketing solution, inventory management solution and basic analytical tools. In this century, we are in need for mobile commerce platforms and rewards management, so you can withstand the competition from others. Product suggestions, wishlist, product as a gift services will keep your customers happy for the reason that wanting them to visit your marketplace again and again.
The “top-notch” eCommerce Platforms
There’s plenty of top-notch eCommerce platforms available in the market today. Consequently, Magento has been the leader since 2011 with its great growth and reports. However, with more players in the market, the market share has gone down to 4.48% (Courtesy: www.datanyze.com)
Magento is still a favorite for large organizations due to its flexibility. It also has a Magento has a dedicated team to keep pace with the market releasing latest updates and top ongoing support services.
As mentioned earlier, Magento comes with lot of flexible implementation features. You can go with licensed, hosted or even an open source platform. The features that’s available on Magento are:
- Great search features with flexible navigation elements
- Custom UI designs (landing pages, product catalog and multi-store support)
- Dedicated App Store for marketplace enhancements
- Dedicated SEO engine
- Loaded with Marketing tools like gift cards, rewards programs, promo banners etc.)
- Customer Engagement Features like wish lists, product suggestions, customer assisted shopping experience.
To be exact, over 780,000 merchants use WooCommerce. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product. Since Automattic’s acquisition, WooCommerce has kept gaining market share and has now become one of the leading E-commerce platforms on the Internet. The Market Share for WooCommerce recorded is 24.4%.
Shopify is an “all in one” ecommerce platform that allows user to build an online store with a great user experience.
In order to build an online store, users get a 14-day free trial. Since Shopify is based on the subscription business model, the monthly price after the trial period starts from $29 up to $299 for standard shops. Similarly, for enterprise business, users can go with Shopify Plus package. It has over 270,000 merchants as of August 2018.
Data as of August 2018 (Courtesy: Datanyze.com)
Integrating your Marketplace with RMH and Dynamics GP
With top-notch eCommerce Marketplaces as mentioned above, due to the reason that you need to be able to integrate it with your leading ERP suites like Retail Management Hero (RMH) or Microsoft Dynamics GP, the experience is going to be even better! You get a combine value of two products without any hassle!
Why you need to integrate your Marketplace with your ERP? Reason is very obvious! You need to get rid of manual interventions that kills time and error-prone too. In online businesses, order errors are expensive and chances of losing money is higher. Incorrect pricing, inventory levels, shipping address errors, good heavens, can’t even think about such situations as it’s going to be a disaster!
Therefore, how can you integrate some of the ERP-eCommerce processes to make your lives easier?
- Centralized area for syncing item catalog information
- Real-time inventory to all your sales channels
- Standard order to cash procedure across all your sales channels
- Moving your order information under one location for boosting customer satisfaction.
Above all, if you are able to achieve the above levels of integration, you are going to save lots of time and boost customer satisfaction in no time!