Consequently, running a webstore means, you are having multiple areas working in the same time. As a result, it’s a stress to keep things from falling/breaking. Above all, worrying about how much your webstore, technology and marketing efforts is a pain. Thanks to x2x eCommerce and Zapier integration, as it eliminates the issues of running a webstore business.
Likewise, for those who do not know about Zapier, it is a great tool for users who work with webstore business. This solution is deals with larger volumes of transactions across its customers. If you visit www.zapier.com, you will be able to see various integrations readily available for you to start working. There are over 3000 applications which you can pipe data back and forth. Magento, BigCommerce, Shopify, WooCommerce and lot other solutions can be integrated with Zapier easily!
Therefore, we are super excited after the launch of our new eCommerce integration suite powered by NetSuite and Retail Management Hero. If you haven’t read about it yet, check out the link below:
The fact is that Zapier isn’t able to service over thousands of request to its users due to lack of integration with NetSuite. By collaborating with x2x eCommerce and Zapier, this will be a great achievement for both organizations effectively delivering the right solutions to its customers.
The recommended choice – Zapier
This gave us an opportunity to achieve our goals of integrating a wide range of solutions instead of being confined to few solutions that have in-house competencies.
Our team at x2x eCommerce has been working had on creating test scenarios of different versions of Microsoft Word, Excel and MS SQL. We look forward to Zapier’s support on moving forward.
We are looking forward to a great future with Zapier’s support in offering a perfect connector solution to our prospects.
First of all, not everything you need for your webstore may come in as a single package. There is over hundreds of solutions available today. Our solution, x2x eCommerce caters to all the eCommerce requirements. As a result, you can get started in less than 2 weeks and that is our guarantee!
Store management isn’t an easy task. How do you go about it? Let’s check it out:
x2x eCommerce allows you to integrate with your webstore easily! Your webstore design is unaffected and a simple software installation with the license key will solve your issues in no time!
x2x eCommerce is a perfect inventory management suite that handles the inventory from your webstore to the financial solution or vice versa.
Don’t worry about the upgrades, security server configuration, SSL-certificates and hosting. All you need to focus on is by selling and the back end is handled by x2x eCommerce!
You will always stay updated with your product statuses no matter what you sell – offline or online
You will be able to setup your product variations/options based on the item features (sizes, colors, categories etc.)
You can define different set of pricing for customers, wholesales differently. Set discount coupons, promo pricing, volume discounts and more to generate more sales.
Selling digital items
You can add digital items to your webstore similar to the physical products. Import inventory from excel spreadsheet to webstore instantly!
Setup different rates and provider details based on customers’ requirement and your preferences.
x2x eCommerce offers you a seamless experience. All regular functionalities are available within the screen and you can work on them without any hassle!
How about requesting a quick demo today? All you need is 30 minutes with our eCommerce experts and you will surely love it!
It is very important to have a featured packed webstore to succeed online today. In contrast, even the minute details really counts and makes a big difference!
Similarly, have you read our previous blog on 2019 Must-Have features for your eComemrce Webstore? If not, click the link below to read:
You really need to work hard towards customer satisfaction by bringing in additional features, which aids conversions, and improving overall eperience of the webstore. Your eCommerce portal needs to stand ahead from other’s ensuring a competitive edge in the market.
As mentioned earlier in the previous blog, these must haves are for any size businesses. It is very imperative that your webstore complies with the requirement that you are investing into for generating business. Every customer that visits your eCommerce site should visit with a particular interest, finding the required information, potential lead for conversions. You also need to get required notifications and reports in order to optimize your webstore continuously.
The trend goes with webstore designs. In fact, they are over focused towards it. I do admit the fact that a neat design will attract visitors but if your site does not generate sales for your eCommerce business, it is not worth the money you have invested. On the other hand, eCommerce solutions providers do not offer all the features for your site to be successful. SEO, Search Media Optimization and lead conversions aren’t add-ons; they need to be the mandatory features for any webstore project.
- Managing content and creating latest content pages
- Adding and managing images in image library
- Editing pages with a user friendly content editor
- Setting pages to active or inactive state
- Image cropping and editing feature
- Setting up page URLs and SEO features
- Easily manage your blog posts.
- Managing the blog posts
- Setting posts to active or inactive state
- Setting the publishing date for posts
- Adding & managing images in image library
- Add blog summary and complete blog post using user friendly content editor
- Add the blog posts to the product listings
- Setting up page URLs and SEO features
- Choosing blog categories and authors
- Managing the homepage banners
- Set the banner view orders
- Setting up the banner URLs or unlinking them
- Setting up banners to active or inactive state
- Managing main navigations which includes headers, sides and footers
- Adding the drop down to main navigation
- Managing SEO on the links. For e.g. Link title
- Redirecting links to open in same or new window
- Managing the main email template for auto response emails
- Setting auto email for order status emails
- Setting auto email for thank you emails on product reviews and blog comment postings
- Managing all product reviews
- Setting reviews to approved or discarded state
- Managing blog comments
- Setting comments to approved or discarded state
Are you excited about 2019? On the other hand, are you not sure?
Certainly, you will have noticed that it is the same way at the end of every year! (Seriously, this happens to everyone every year!)
Our recommendation is to follow the right strategy, which you are always following: creating the best products your customers love, high customer engagement and adding new products to keep your users excited.
Ohh, almost forgot, building long-lasting relationships to grow your business higher.
We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
We are just 2 weeks away from Christmas! You can hear Jingle Bells ringing if you listen well. Santa Clause is on his way with his friends. Merry Christmas folks!
Same goes with the promotions. I am sure everyone has their emails flooded with offers, promotions and deals. You get to experience many X’mas marketing strategies. This blog will cover couple of tips to enhance your online sales and trust me; you are going to see at least 40% increase in sales for your webstore!
#1. Setting up your Marketing Strategy
Google Analytics and Google Adwords: After you have setup targeted deals page for X’mas, you will see an increase in the quality score compared to the ones who haven’t created any. You can minimize costs when it comes to bidding for coveted keywords.
Keep track of your page reach, clicks and other engagement data using Google Analytics. This way, you will be able to change your strategy based on the current situations.
Emailers: Most of the webstores follow email campaigns as a marketing practice. You can create Christmas deal specific email campaigns and send them at regular intervals to attract visitors to your website.
Social Media Adverts: You should be focusing on Pinterest, Instagram along with Facebook. These social media platforms are recommended due to higher traffic and visual appearance. Get in touch with your graphics team to come up with pretty GIFs, videos and target them towards your potential customers.
#2. Setting up a dedicated Seasons’ Greetings Page
Focus on the categories/products that will generate top deals from your webstore for Christmas. You can add snippet or overlays to relevant pages from your website to boost user engagement. Come with attractive page designs and offers and get benefited by creating search advertisements (Google AdWords, Facebook Ads etc.)
#3. 360-degree content based campaigns
On your website/deal page, theme the page with Christmas designs powered by infographics, videos and definitely, posts. You can bring in gifting tips for family audience, fashion, food and beverages etc. Bring in a techie-Christmas feeling to everyone out there!
Once you are done with the page/site, start promoting it via email campaigns and social media pages. It can be added as snippets in your email campaigns and videos/banners can go in social media channels.
#4. Diverting web traffic from the main site
You have already setup SEO for your webstore’s mail page isn’t it? When it’s Christmas, you need to design banners diverting the users to the Christmas deal page. Adding overlays and banners will surely bring in more traffic to such pages instantly.
#5. Website Performance – 100%!
If you were a customer, wat do you feel if the webstore is a morosely loading platform? Especially during those busy sales like Black Friday, it’s going to be the biggest issue that you should have resolved earlier. Inorder to ensure that your webstore is steady and got higher performance, add a plugin which actually popups a survey in the screen. You will be able to evaluate the website performance better with visitor survey information.
#6. Transparency and Trust
Since it’s X’mas, customers do know very well that you won’t be able to deliver the orders within a day. What disappoints customers is that you have given a false promise and them expecting for it. It’s like you give a tiny asterisks during such announcements. Trust me, it’s a very bad idea!
Instead, run a footer message in the website saying you won’t be able to fulfill the order delivery. You may lose some of the orders, but it won’t compromise customer loyalty and satisfaction.
#7. Choosing the right Integration tool for your webstore and ERP
You got your webstore ready and probably running an ERP in the backend to file the invoices and inventory details. How about exploring a revolutionary solution combining the power of top-notch ERP solutions and Enterprise eCommerce suite? Well, see the benefits for yourself!
- Your top-notch ERP suite integrated eCommerce module
- Live in 4 weeks
- Supports top notch e-commerce platforms such as Magento, WooCommerceand Shopify
- Start selling right away with Amazon and other Marketplaces
- Supports Microsoft Dynamics GP, Microsoft Retail Management Suite and Retail Management Hero (RMH)
- Fully secure, PCI DSS enabled checkout
- Multi-device compatible
- Warehouse Management System compatible
- Custom eCommerce app for iPhone/Android
That’s all folks! Wish you a Merry Christmas and a fantabulous year ahead.
Happy Christmas Marketing!
x2x eCommerce comes with a full blown eCommerce integration suite powered by Microsoft RMS, Retail Management Hero and Microsoft Dynamics GP. Furthermore, it is facilitated for top-notch webstore solutions available today, our customers have been using x2x eCommerce to boost their webstores built on Magento, Shopify and WooCommerce.
Therefore with x2x eCommerce, you can always start selling right away. So let your retail application manage and keep your webstore updated in real time!
In contrast, today users are not just looking for options; they are demanding. Due to higher competition, webstores are compelled to go with appealing content and designs, faster page performance and user-friendly experience.
Whether you are kick starting an eCommerce business or looking forward to upgrading your existing solution, x2x eCommerce is the perfect choice. Furthermore, our team provides invoicing and inventory management features which deeply integrates with your top-notch ERP suites. It will assist you in managing frontend selling and backend processes from a single roof.
How x2x eCommerce can help?
x2x eCommerce helps you to build your webstore with user-friendly architecture to manage/create content in several formats that connects with popular keyword searches. Your webstore is also integrated with leading web analytical tools for measuring effectiveness.
Consequently, a popular webstore starts with a full-blown webstore customized according to your brand. Therefore, with design flexibility and great feature options of any software available, x2x eCommerce will empower your brand in no time.
#3. Product Catalog
Thanks to x2x eCommerce – It’s inventory management feature assists you to manage product catalog without any hassle. You an easily optimize product searches, promotion, presentation, channel placement and of course, pricing inorder to boost your online sales.
#4. Expertise in Retail Industry
x2x eCommerce has served various B2C companies across the world. With over 19 years of software and domain expertise, as a result, we know what features businesses are looking for. So, what is our strength? We deliver our solutions in less than 2 weeks’ time!
#5. Order Processing
Consequently, it doesn’t matter if you are selling products on a single website or several marketplaces or branded websites. Above all, your transactions and related information are processed centrally and available real time.
#6. Your Options
x2x eCommerce for Retail is available in two variants.
Retail eCommerce -Standard
- Order download
- Inventory Items
- Categories and subcategories
- Items assignment to categories
- multi-tier price levels
- Product images
- SEO information
- Item quantities
- Shipment information
Retail eCommerce -Lite
- Easy to use
- Works from the POS screen
- Choose the order type (Paid/Unpaid)
- Choose the order status
- Use generic customer to save orders
- Ship and invoice orders from POS
- Complete activity tracking
- Syn POS and eCommerce items
Well, it’s a pain to choose the best eCommerce integration platform for your business. First of all, you can find hundreds of solutions across the globe. However it’s difficult on how to begin with. The first step is to see if you require a hosted/licensed application. Hosted solutions, likewise, offer lower costs with minimal IT needs, less maintenance and you can easily upscale or downscale based on your business needs. In the case of licensed solutions, you will be able to build a custom product dedicated for your marketplace. Also, maintenance costs are higher compared to the counterparts and you might consider keeping a capital investment in advance to take it forward.
As a result, here we are with a Blog Series on how to choose the Best eCommerce Integration for your Marketplace!
Once you have planned on the type of deployment for your marketplace, deep dive into the features. Top notch eCommerce solutions can offer your custom site templates, SEO, integrated shopping carts, product catalogs, email marketing solution, inventory management solution and basic analytical tools. In this century, we are in need for mobile commerce platforms and rewards management, so you can withstand the competition from others. Product suggestions, wishlist, product as a gift services will keep your customers happy for the reason that wanting them to visit your marketplace again and again.
The “top-notch” eCommerce Platforms
There’s plenty of top-notch eCommerce platforms available in the market today. Consequently, Magento has been the leader since 2011 with its great growth and reports. However, with more players in the market, the market share has gone down to 4.48% (Courtesy: www.datanyze.com)
Magento is still a favorite for large organizations due to its flexibility. It also has a Magento has a dedicated team to keep pace with the market releasing latest updates and top ongoing support services.
As mentioned earlier, Magento comes with lot of flexible implementation features. You can go with licensed, hosted or even an open source platform. The features that’s available on Magento are:
- Great search features with flexible navigation elements
- Custom UI designs (landing pages, product catalog and multi-store support)
- Dedicated App Store for marketplace enhancements
- Dedicated SEO engine
- Loaded with Marketing tools like gift cards, rewards programs, promo banners etc.)
- Customer Engagement Features like wish lists, product suggestions, customer assisted shopping experience.
To be exact, over 780,000 merchants use WooCommerce. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product. Since Automattic’s acquisition, WooCommerce has kept gaining market share and has now become one of the leading E-commerce platforms on the Internet. The Market Share for WooCommerce recorded is 24.4%.
Shopify is an “all in one” ecommerce platform that allows user to build an online store with a great user experience.
In order to build an online store, users get a 14-day free trial. Since Shopify is based on the subscription business model, the monthly price after the trial period starts from $29 up to $299 for standard shops. Similarly, for enterprise business, users can go with Shopify Plus package. It has over 270,000 merchants as of August 2018.
Data as of August 2018 (Courtesy: Datanyze.com)
Integrating your Marketplace with RMH and Dynamics GP
With top-notch eCommerce Marketplaces as mentioned above, due to the reason that you need to be able to integrate it with your leading ERP suites like Retail Management Hero (RMH) or Microsoft Dynamics GP, the experience is going to be even better! You get a combine value of two products without any hassle!
Why you need to integrate your Marketplace with your ERP? Reason is very obvious! You need to get rid of manual interventions that kills time and error-prone too. In online businesses, order errors are expensive and chances of losing money is higher. Incorrect pricing, inventory levels, shipping address errors, good heavens, can’t even think about such situations as it’s going to be a disaster!
Therefore, how can you integrate some of the ERP-eCommerce processes to make your lives easier?
- Centralized area for syncing item catalog information
- Real-time inventory to all your sales channels
- Standard order to cash procedure across all your sales channels
- Moving your order information under one location for boosting customer satisfaction.
Above all, if you are able to achieve the above levels of integration, you are going to save lots of time and boost customer satisfaction in no time!