First of all, not everything you need for your webstore may come in as a single package. There is over hundreds of solutions available today. Our solution, x2x eCommerce caters to all the eCommerce requirements. As a result, you can get started in less than 2 weeks and that is our guarantee!
Store management isn’t an easy task. How do you go about it? Let’s check it out:
x2x eCommerce allows you to integrate with your webstore easily! Your webstore design is unaffected and a simple software installation with the license key will solve your issues in no time!
x2x eCommerce is a perfect inventory management suite that handles the inventory from your webstore to the financial solution or vice versa.
Don’t worry about the upgrades, security server configuration, SSL-certificates and hosting. All you need to focus on is by selling and the back end is handled by x2x eCommerce!
You will always stay updated with your product statuses no matter what you sell – offline or online
You will be able to setup your product variations/options based on the item features (sizes, colors, categories etc.)
You can define different set of pricing for customers, wholesales differently. Set discount coupons, promo pricing, volume discounts and more to generate more sales.
Selling digital items
You can add digital items to your webstore similar to the physical products. Import inventory from excel spreadsheet to webstore instantly!
Setup different rates and provider details based on customers’ requirement and your preferences.
x2x eCommerce offers you a seamless experience. All regular functionalities are available within the screen and you can work on them without any hassle!
How about requesting a quick demo today? All you need is 30 minutes with our eCommerce experts and you will surely love it!
We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
Seasons’ greetings dear all! Today, we would love to share one of our Customer Case Studies so you know what we offer and how you can be benefited by choosing x2x eCommerce!
Let us check out on how Amos Pewter achieved productivity by integration x2x eCommerce with their webstore and top-notch ERP solution, Microsoft Dynamics GP.
Amos Pewter is known for designing and creating pewter gifts and ornaments since 1974. Located in open studios in scenic Mahone Bay, on the vibrant Halifax Waterfront, Amos Pewter also has a fancy webstore to offer its services across the region. They have gained reputation for excellence in craftsmanship, design, and of course, customer service.
About our implementation
Amos has a large variety of gifts and ornaments. They wanted a revolutionary solution combining the power of Microsoft Dynamics GP and their Enterprise eCommerce. The pain areas were:
1. Generation of Online Invoices and entering it in Microsoft Dynamics GP.
2. Managing Stock/Inventory on both Microsoft Dynamics GP and Webstore.
3. Centralized Database
We, x2x eCommerce came with a wonderful solution that changed their lives! Checkout the below features, we have embedded within the integration suite for their webstore and ERP:
1. Dynamics ERP integrated eCommerce module
2. Live in 4 weeks
3. Fully secure, PCI DSS enabled checkout
4. Multi-device compatible
5. Warehouse Management System compatible
6. Custom eCommerce app for iPhone/Android
In contrast, right from SKU’s to product images, all of Amos info was recorded at their Microsoft Dynamics GP solution. Integrating Dynamics GP to their webstore was a necessity that can be easily updated.
Amos was looking forward to a higher visibility webstore. Thanks to x2x eCommerce, Amos has increased their webstore traffic over the course in a matter of few months.
We are very happy that we have automated our processes using x2x ecommerce, it has resulted in significant timesaving for us, as there is not a need to invoice online orders received. With the integration into GP, we have eliminated the need for staff to enter orders as they now go directly in our system. Being in an essentially live environment makes for improved accuracy and labour savings.
– Terri L, Amos Pewter
Certainly, Amos was looking forward to achieving a fast ever-growing webstore market with their new website, updated features and marketing campaigns. As a result, the very first step was to build a webstore, which is easy to navigate that comes with a clean design. Thanks to x2x eCommerce, the system comes with the best admin capabilities, easy inventory management with bulk product image uploads, reviews, ERP integration and more.
Similarly, Amos was looking for a user-friendly tool to move online orders and customers into their ERP software. Finally with x2x eCommerce, we integrated their webstore with Microsoft Dynamics GP suite that allowed all their sales invoices moved to Dynamics GP within minutes! This saved lot of manual interventions and number of hours drastically.
Amos offers pewter gifts and ornaments since 1974. The ultimate aim was to rank for gifts and ornaments keywords. There was a drastic increase in their natural/organic search and thanks to the webstore platform that contains the SEO module inbuilt.
We are just 2 weeks away from Christmas! You can hear Jingle Bells ringing if you listen well. Santa Clause is on his way with his friends. Merry Christmas folks!
Same goes with the promotions. I am sure everyone has their emails flooded with offers, promotions and deals. You get to experience many X’mas marketing strategies. This blog will cover couple of tips to enhance your online sales and trust me; you are going to see at least 40% increase in sales for your webstore!
#1. Setting up your Marketing Strategy
Google Analytics and Google Adwords: After you have setup targeted deals page for X’mas, you will see an increase in the quality score compared to the ones who haven’t created any. You can minimize costs when it comes to bidding for coveted keywords.
Keep track of your page reach, clicks and other engagement data using Google Analytics. This way, you will be able to change your strategy based on the current situations.
Emailers: Most of the webstores follow email campaigns as a marketing practice. You can create Christmas deal specific email campaigns and send them at regular intervals to attract visitors to your website.
Social Media Adverts: You should be focusing on Pinterest, Instagram along with Facebook. These social media platforms are recommended due to higher traffic and visual appearance. Get in touch with your graphics team to come up with pretty GIFs, videos and target them towards your potential customers.
#2. Setting up a dedicated Seasons’ Greetings Page
Focus on the categories/products that will generate top deals from your webstore for Christmas. You can add snippet or overlays to relevant pages from your website to boost user engagement. Come with attractive page designs and offers and get benefited by creating search advertisements (Google AdWords, Facebook Ads etc.)
#3. 360-degree content based campaigns
On your website/deal page, theme the page with Christmas designs powered by infographics, videos and definitely, posts. You can bring in gifting tips for family audience, fashion, food and beverages etc. Bring in a techie-Christmas feeling to everyone out there!
Once you are done with the page/site, start promoting it via email campaigns and social media pages. It can be added as snippets in your email campaigns and videos/banners can go in social media channels.
#4. Diverting web traffic from the main site
You have already setup SEO for your webstore’s mail page isn’t it? When it’s Christmas, you need to design banners diverting the users to the Christmas deal page. Adding overlays and banners will surely bring in more traffic to such pages instantly.
#5. Website Performance – 100%!
If you were a customer, wat do you feel if the webstore is a morosely loading platform? Especially during those busy sales like Black Friday, it’s going to be the biggest issue that you should have resolved earlier. Inorder to ensure that your webstore is steady and got higher performance, add a plugin which actually popups a survey in the screen. You will be able to evaluate the website performance better with visitor survey information.
#6. Transparency and Trust
Since it’s X’mas, customers do know very well that you won’t be able to deliver the orders within a day. What disappoints customers is that you have given a false promise and them expecting for it. It’s like you give a tiny asterisks during such announcements. Trust me, it’s a very bad idea!
Instead, run a footer message in the website saying you won’t be able to fulfill the order delivery. You may lose some of the orders, but it won’t compromise customer loyalty and satisfaction.
#7. Choosing the right Integration tool for your webstore and ERP
You got your webstore ready and probably running an ERP in the backend to file the invoices and inventory details. How about exploring a revolutionary solution combining the power of top-notch ERP solutions and Enterprise eCommerce suite? Well, see the benefits for yourself!
- Your top-notch ERP suite integrated eCommerce module
- Live in 4 weeks
- Supports top notch e-commerce platforms such as Magento, WooCommerceand Shopify
- Start selling right away with Amazon and other Marketplaces
- Supports Microsoft Dynamics GP, Microsoft Retail Management Suite and Retail Management Hero (RMH)
- Fully secure, PCI DSS enabled checkout
- Multi-device compatible
- Warehouse Management System compatible
- Custom eCommerce app for iPhone/Android
That’s all folks! Wish you a Merry Christmas and a fantabulous year ahead.
Happy Christmas Marketing!
Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.
Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!
x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.
Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.
So, what are the advantages of using an e-commerce software for your online retail business? Check it out:
#1. No more Shipping Hassles
All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!
#2. Quick Selling Cycle
You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.
#3. Easy site configuration and setup
Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)
#4. Reliable Customer Service
No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.
#5. Payment Integration
Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.
You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!
#7. Shopping and Marketing Features
Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.
With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.
E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.
It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.
That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?
Get in touch with our experts today for a quick demo!
All right, we have been talking a lot about Retail Management Hero with Magento and Shopify. As per the requests from our customers, we decided to work on x2x eCommerce with WooCommerce integration with top-notch ERP suites like Microsoft Dynamics GP and Retail Management Hero.
To the WooCommerce users out there, if you are looking for an integration platform that helps you manage Inventory and Invoices within a click of a button, x2x eCommerce is the right choice!
Have you updated the latest 3.5.0? We believe that you are all delighted to experience the latest features running on your webstore. Perhaps, you need to check out the update process again and make sure things are running perfectly.
Thanks to the WordPress environment (80% of the websites are on WordPress), the open source platform has given everyone to create virtually to enhance their websites/webstore. The only con that you can find that it is difficult to predict the future when thousands of new add-ons are created in different environments under different scenarios.
How can you gear up for this latest update? In addition, it is advisable to choose an integration suite to handle your inventory and invoice management without any hassle.
Tests for every release/major release
After the first stages, you will have the automated backups functional and a test environment for testing. You can prepare your production/live environment as your real-time data or customers are not affected by the changes. You will also learn on how you can handle the obstacles that you face during the testing period.
The plan depends on how to see your webstore’s future. Check out the following checklist for a perfect plan:
- Preparing test site and checking out each releases
- The testing environments – is it only the test site or other sites?
- The testing period
- Stakeholders who will be involved in the process
- What sort of requirements requires testing?
Well, you might feel natural and less awkward when it comes to including bug fixes, plugins/extensions setup when not working well together and working on the dev site.
The role of integration suite – x2x eCommerce
x2x eCommerce is a revolutionary solution that combines the power of top notch ERP solutions such as Microsoft Dynamics GP, Retail Management Hero and Enterprise eCommerce for a feature rich, fully optimized, responsive and multi-device friendly web store that can be managed all within your ERP systems.
Features that you can benefit from:
- Powerful eCommerce Platform
- Multi-Level, Easy to Navigate Catalogs
- Live Product Integration
- Multi-Tier Customer Centric Item Pricing
- Webstore <-> ERP Order or Invoice Integration
- Business to Business (B2B) or Business to Consumer (B2C) eCommerce
- Sell 3 times more than lower TCO
- Top notch Business Analytics and Reporting
- Powerful and Personalized eCommerce Marketing
- Product Image Integration (Easy to update product Images in bulk)
- Mobile and multi-device compatible