We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.
Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!
x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.
Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.
So, what are the advantages of using an e-commerce software for your online retail business? Check it out:
#1. No more Shipping Hassles
All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!
#2. Quick Selling Cycle
You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.
#3. Easy site configuration and setup
Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)
#4. Reliable Customer Service
No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.
#5. Payment Integration
Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.
You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!
#7. Shopping and Marketing Features
Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.
With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.
E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.
It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.
That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?
Get in touch with our experts today for a quick demo!
Geared up for Christmas holiday season? Or wait, let’s talk about the Black Friday aka Cyber Monday.
Are you a retailer trying to get ready for the 2018 holiday season? Well, I’m afraid I can’t help you.
We know how hard it is for a retailer to withstand competition and maintain sales. So, we have got a perfect checklist where all standard e-commerce skills you need to work on.
Some of the areas where you need to focus on:
1. Inventory Management/Monitoring
2. Load testing
3. Mobile site optimization
4. Email drip campaigns
5. Customer Service
6. Digital Marketing Campaigns
7. Email Marketing
You got these skills? trust me, you are all set for the e-commerce future!
I’m sure everyone is looking forward to the Black Friday. How can you prepare your e-commerce business in a month’s time?
As you know, the door buster sales is the prime strategy for any Black Friday weekend. But if you are looking for more (long-term), you got to think deeper like promotions or new features. Ensure that your e-commerce solution is the best for delivering the best user experience as e-commerce businesses are growing at a rapid pace.
How confident are you with your e-commerce platform? Don’t worry! Checkout the 3 major insights on channels, development and of course, data that will help you gear up for the future!
#1. Strength of Omnichannel in e-commerce
Similarly you have been hearing a lot about omnichannel as it is one of the mostly discussed keyword in ecommerce. Shopaholics no longer purchase via one point of sale these days. The customer journey has got multiple touch points that starts with in store and movies towards marketplace website that can be accessed via mobile app and also on desktop browsers.
Therefore, it is very important for e-commerce retails to offer the best web experience for customers so that users can get the best out of the brand consistently.
However, the fact is various companies struggle by offering this web experience. The reason is because there isn’t a single source of truthfulness for the data, customer information, inventory, web traffic, marketing metrics or even user experience.
Let’s take an example of running a webstore which doesn’t share information with the Amazon/eBay marketplace storefront or physical locations. If the online store runs out of its stock on Cyber Monday, the site won’t be taking more orders. In parallel, the warehouses of the physical store miles away will be having relevant stocks which is ready to be shipped.
Having said, we strongly believe in omnichannel to have customization. It needs a flexible platform which doesn’t malfunction when trying to bring in loyalty programs or other campaigns like in store pickup. Retailers should have a holistic view of data across the channels. A perfect e-ecommerce platform will have a centralized area for monitoring order details, shipping information and inventory.
This is where we have x2x eCommerce as a perfect suite to help you work on inventory management, sales data and of course, customer information without any hassle.
#2. Continuous Improvement Allows for Flexibility
The Amazon’s development team has worked on a new code to production where the average rate is 11.6 seconds. What does this actually mean? It means that the Amazon team is building latest functionalities everytime to improve existing features, functionality, bug fixings to ensure that the customers are getting the best shopping experience. Now you know why Amazon is one of the leaders in e-commerce platform.
Now, folks like us are getting ready for the future. We need to ensure that our organizations can adapt to such technology driven development. It is recommended to work on small codes frequently with ongoing integration mechanisms that can help the development teams to focus on writing better codes, shipping capabilities and customer experience responses without any trouble.
3. The “Real-time” data
If your webstore doesn’t have real time data/not connected with data in real time, you are in big trouble.
Speaking about Cyber Monday and seasonal shopping, you don’t have a micro-second to lose! You will expect lot of incoming traffic, sales and support queries and stock related information every second. Inventory Management and pricing strategy is the key and without real-time data, your webstore is hopelessly bungled as you need to wait for long for your systems to generate requests overnight.
Thanks to solutions like x2x eCommerce, it helps you to update inventory and pricing within minutes. Also, with algorithmic real time data, webstores can easily spot the trends when the promotion goes on. Trends can help you to predict behavior and make important decisions for better shopping experience that will lead to better sales conversions.
Similarly, you need to work hard to get through Black Monday and Christmas holidays. All you need to do is follow the above table items. Once you have recovered from the regular short-term promotions, start working on your long-term accomplishment plans.
Likewise, you got to rethink the development procedures. Ensure that it is flexible and has scope for ongoing improvement. Also, maintain real-time dialogue with shoppers.
Well, that’s all from our side. Wishing you a great holiday season and success. When the rush is over, take a deep breath, analyze on your webstore performance and speak to yourself: Will my e-commerce store fetch results where the market will stay in the following year, 5 years down the line and further. If you aren’t happy about your webstore path, this is the right time for you to start with the process of making changes to your webstore.