It is very important to have a featured packed webstore to succeed online today. In contrast, even the minute details really counts and makes a big difference!
Similarly, have you read our previous blog on 2019 Must-Have features for your eComemrce Webstore? If not, click the link below to read:
You really need to work hard towards customer satisfaction by bringing in additional features, which aids conversions, and improving overall eperience of the webstore. Your eCommerce portal needs to stand ahead from other’s ensuring a competitive edge in the market.
As mentioned earlier in the previous blog, these must haves are for any size businesses. It is very imperative that your webstore complies with the requirement that you are investing into for generating business. Every customer that visits your eCommerce site should visit with a particular interest, finding the required information, potential lead for conversions. You also need to get required notifications and reports in order to optimize your webstore continuously.
The trend goes with webstore designs. In fact, they are over focused towards it. I do admit the fact that a neat design will attract visitors but if your site does not generate sales for your eCommerce business, it is not worth the money you have invested. On the other hand, eCommerce solutions providers do not offer all the features for your site to be successful. SEO, Search Media Optimization and lead conversions aren’t add-ons; they need to be the mandatory features for any webstore project.
- Managing content and creating latest content pages
- Adding and managing images in image library
- Editing pages with a user friendly content editor
- Setting pages to active or inactive state
- Image cropping and editing feature
- Setting up page URLs and SEO features
- Easily manage your blog posts.
- Managing the blog posts
- Setting posts to active or inactive state
- Setting the publishing date for posts
- Adding & managing images in image library
- Add blog summary and complete blog post using user friendly content editor
- Add the blog posts to the product listings
- Setting up page URLs and SEO features
- Choosing blog categories and authors
- Managing the homepage banners
- Set the banner view orders
- Setting up the banner URLs or unlinking them
- Setting up banners to active or inactive state
- Managing main navigations which includes headers, sides and footers
- Adding the drop down to main navigation
- Managing SEO on the links. For e.g. Link title
- Redirecting links to open in same or new window
- Managing the main email template for auto response emails
- Setting auto email for order status emails
- Setting auto email for thank you emails on product reviews and blog comment postings
- Managing all product reviews
- Setting reviews to approved or discarded state
- Managing blog comments
- Setting comments to approved or discarded state
Are you excited about 2019? On the other hand, are you not sure?
Certainly, you will have noticed that it is the same way at the end of every year! (Seriously, this happens to everyone every year!)
Our recommendation is to follow the right strategy, which you are always following: creating the best products your customers love, high customer engagement and adding new products to keep your users excited.
Ohh, almost forgot, building long-lasting relationships to grow your business higher.
We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
Seasons’ greetings dear all! Today, we would love to share one of our Customer Case Studies so you know what we offer and how you can be benefited by choosing x2x eCommerce!
Let us check out on how Amos Pewter achieved productivity by integration x2x eCommerce with their webstore and top-notch ERP solution, Microsoft Dynamics GP.
Amos Pewter is known for designing and creating pewter gifts and ornaments since 1974. Located in open studios in scenic Mahone Bay, on the vibrant Halifax Waterfront, Amos Pewter also has a fancy webstore to offer its services across the region. They have gained reputation for excellence in craftsmanship, design, and of course, customer service.
About our implementation
Amos has a large variety of gifts and ornaments. They wanted a revolutionary solution combining the power of Microsoft Dynamics GP and their Enterprise eCommerce. The pain areas were:
1. Generation of Online Invoices and entering it in Microsoft Dynamics GP.
2. Managing Stock/Inventory on both Microsoft Dynamics GP and Webstore.
3. Centralized Database
We, x2x eCommerce came with a wonderful solution that changed their lives! Checkout the below features, we have embedded within the integration suite for their webstore and ERP:
1. Dynamics ERP integrated eCommerce module
2. Live in 4 weeks
3. Fully secure, PCI DSS enabled checkout
4. Multi-device compatible
5. Warehouse Management System compatible
6. Custom eCommerce app for iPhone/Android
In contrast, right from SKU’s to product images, all of Amos info was recorded at their Microsoft Dynamics GP solution. Integrating Dynamics GP to their webstore was a necessity that can be easily updated.
Amos was looking forward to a higher visibility webstore. Thanks to x2x eCommerce, Amos has increased their webstore traffic over the course in a matter of few months.
We are very happy that we have automated our processes using x2x ecommerce, it has resulted in significant timesaving for us, as there is not a need to invoice online orders received. With the integration into GP, we have eliminated the need for staff to enter orders as they now go directly in our system. Being in an essentially live environment makes for improved accuracy and labour savings.
– Terri L, Amos Pewter
Certainly, Amos was looking forward to achieving a fast ever-growing webstore market with their new website, updated features and marketing campaigns. As a result, the very first step was to build a webstore, which is easy to navigate that comes with a clean design. Thanks to x2x eCommerce, the system comes with the best admin capabilities, easy inventory management with bulk product image uploads, reviews, ERP integration and more.
Similarly, Amos was looking for a user-friendly tool to move online orders and customers into their ERP software. Finally with x2x eCommerce, we integrated their webstore with Microsoft Dynamics GP suite that allowed all their sales invoices moved to Dynamics GP within minutes! This saved lot of manual interventions and number of hours drastically.
Amos offers pewter gifts and ornaments since 1974. The ultimate aim was to rank for gifts and ornaments keywords. There was a drastic increase in their natural/organic search and thanks to the webstore platform that contains the SEO module inbuilt.
Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.
Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!
x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.
Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.
So, what are the advantages of using an e-commerce software for your online retail business? Check it out:
#1. No more Shipping Hassles
All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!
#2. Quick Selling Cycle
You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.
#3. Easy site configuration and setup
Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)
#4. Reliable Customer Service
No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.
#5. Payment Integration
Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.
You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!
#7. Shopping and Marketing Features
Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.
With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.
E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.
It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.
That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?
Get in touch with our experts today for a quick demo!
Well, it’s a pain to choose the best eCommerce integration platform for your business. First of all, you can find hundreds of solutions across the globe. However it’s difficult on how to begin with. The first step is to see if you require a hosted/licensed application. Hosted solutions, likewise, offer lower costs with minimal IT needs, less maintenance and you can easily upscale or downscale based on your business needs. In the case of licensed solutions, you will be able to build a custom product dedicated for your marketplace. Also, maintenance costs are higher compared to the counterparts and you might consider keeping a capital investment in advance to take it forward.
As a result, here we are with a Blog Series on how to choose the Best eCommerce Integration for your Marketplace!
Once you have planned on the type of deployment for your marketplace, deep dive into the features. Top notch eCommerce solutions can offer your custom site templates, SEO, integrated shopping carts, product catalogs, email marketing solution, inventory management solution and basic analytical tools. In this century, we are in need for mobile commerce platforms and rewards management, so you can withstand the competition from others. Product suggestions, wishlist, product as a gift services will keep your customers happy for the reason that wanting them to visit your marketplace again and again.
The “top-notch” eCommerce Platforms
There’s plenty of top-notch eCommerce platforms available in the market today. Consequently, Magento has been the leader since 2011 with its great growth and reports. However, with more players in the market, the market share has gone down to 4.48% (Courtesy: www.datanyze.com)
Magento is still a favorite for large organizations due to its flexibility. It also has a Magento has a dedicated team to keep pace with the market releasing latest updates and top ongoing support services.
As mentioned earlier, Magento comes with lot of flexible implementation features. You can go with licensed, hosted or even an open source platform. The features that’s available on Magento are:
- Great search features with flexible navigation elements
- Custom UI designs (landing pages, product catalog and multi-store support)
- Dedicated App Store for marketplace enhancements
- Dedicated SEO engine
- Loaded with Marketing tools like gift cards, rewards programs, promo banners etc.)
- Customer Engagement Features like wish lists, product suggestions, customer assisted shopping experience.
To be exact, over 780,000 merchants use WooCommerce. WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product. Since Automattic’s acquisition, WooCommerce has kept gaining market share and has now become one of the leading E-commerce platforms on the Internet. The Market Share for WooCommerce recorded is 24.4%.
Shopify is an “all in one” ecommerce platform that allows user to build an online store with a great user experience.
In order to build an online store, users get a 14-day free trial. Since Shopify is based on the subscription business model, the monthly price after the trial period starts from $29 up to $299 for standard shops. Similarly, for enterprise business, users can go with Shopify Plus package. It has over 270,000 merchants as of August 2018.
Data as of August 2018 (Courtesy: Datanyze.com)
Integrating your Marketplace with RMH and Dynamics GP
With top-notch eCommerce Marketplaces as mentioned above, due to the reason that you need to be able to integrate it with your leading ERP suites like Retail Management Hero (RMH) or Microsoft Dynamics GP, the experience is going to be even better! You get a combine value of two products without any hassle!
Why you need to integrate your Marketplace with your ERP? Reason is very obvious! You need to get rid of manual interventions that kills time and error-prone too. In online businesses, order errors are expensive and chances of losing money is higher. Incorrect pricing, inventory levels, shipping address errors, good heavens, can’t even think about such situations as it’s going to be a disaster!
Therefore, how can you integrate some of the ERP-eCommerce processes to make your lives easier?
- Centralized area for syncing item catalog information
- Real-time inventory to all your sales channels
- Standard order to cash procedure across all your sales channels
- Moving your order information under one location for boosting customer satisfaction.
Above all, if you are able to achieve the above levels of integration, you are going to save lots of time and boost customer satisfaction in no time!