It is very important to have a featured packed webstore to succeed online today. In contrast, even the minute details really counts and makes a big difference!
Similarly, have you read our previous blog on 2019 Must-Have features for your eComemrce Webstore? If not, click the link below to read:
You really need to work hard towards customer satisfaction by bringing in additional features, which aids conversions, and improving overall eperience of the webstore. Your eCommerce portal needs to stand ahead from other’s ensuring a competitive edge in the market.
As mentioned earlier in the previous blog, these must haves are for any size businesses. It is very imperative that your webstore complies with the requirement that you are investing into for generating business. Every customer that visits your eCommerce site should visit with a particular interest, finding the required information, potential lead for conversions. You also need to get required notifications and reports in order to optimize your webstore continuously.
The trend goes with webstore designs. In fact, they are over focused towards it. I do admit the fact that a neat design will attract visitors but if your site does not generate sales for your eCommerce business, it is not worth the money you have invested. On the other hand, eCommerce solutions providers do not offer all the features for your site to be successful. SEO, Search Media Optimization and lead conversions aren’t add-ons; they need to be the mandatory features for any webstore project.
- Managing content and creating latest content pages
- Adding and managing images in image library
- Editing pages with a user friendly content editor
- Setting pages to active or inactive state
- Image cropping and editing feature
- Setting up page URLs and SEO features
- Easily manage your blog posts.
- Managing the blog posts
- Setting posts to active or inactive state
- Setting the publishing date for posts
- Adding & managing images in image library
- Add blog summary and complete blog post using user friendly content editor
- Add the blog posts to the product listings
- Setting up page URLs and SEO features
- Choosing blog categories and authors
- Managing the homepage banners
- Set the banner view orders
- Setting up the banner URLs or unlinking them
- Setting up banners to active or inactive state
- Managing main navigations which includes headers, sides and footers
- Adding the drop down to main navigation
- Managing SEO on the links. For e.g. Link title
- Redirecting links to open in same or new window
- Managing the main email template for auto response emails
- Setting auto email for order status emails
- Setting auto email for thank you emails on product reviews and blog comment postings
- Managing all product reviews
- Setting reviews to approved or discarded state
- Managing blog comments
- Setting comments to approved or discarded state
Are you excited about 2019? On the other hand, are you not sure?
Certainly, you will have noticed that it is the same way at the end of every year! (Seriously, this happens to everyone every year!)
Our recommendation is to follow the right strategy, which you are always following: creating the best products your customers love, high customer engagement and adding new products to keep your users excited.
Ohh, almost forgot, building long-lasting relationships to grow your business higher.
We are just few days away from 2019! Many businesses have implemented webstore capabilities to reach out to their beloved customers across the world. In contrast, speaking about webstores, it is all about features, UI and usability.
There are hundreds of eCommerce solutions providers today, but what features matters the most for you? Let us check it out:
Don’t get too excited! Seems like you have come across these features before, but this is for the newbies who are stepping into the eCommerce world to promote their businesses:
Consequently, one of our clients was boasting about having Magento as their webstore platform. While I proceed further, I have a humble request to the readers. If you feel that a large line of product offering will resolve all your eCommerce needs, you are wrong! Marketing strategies alone won’t help you get anywhere. The webstore features/functionalities are the key for both customers and webstore owners. Being an eCommerce business owner, it’s mandatory that you own the tools to better manage your webstore which includes the admin features that aligns with your business needs. Let’s take an example: when offering payment terms to your client, you need to make sure that the webstore is able to set credit limits for a customer. This is very much possible in contrast to what we are discussing right now with the integration tool, x2x eCommerce.
As a result, when moving into an eCommerce plan, make sure that you have the right features, else, you will regret later!
- Content solutions in contrast with webstore integration
- Discount codes, gift coupon or promotion code generators so you can attract audience with gift offerings
- Easy Cart checkouts as a result – 100% sales!
- SEO friendly platform for product pages and layout
- Integrated with email marketing
- Payment Gateway options
- Upgrade/upscale options for your platform
This is going to be a blog series. I will be writing about the core features in three parts.
You cannot sell anything without a catalog isn’t it? Same goes with the webstores. You need a perfect catalog management solution within your eCommerce portal. Products like x2x eCommerce comes with a bulk update feature for your catalogs that automatically updates the price, quantity and even images with a click of a button!
A catalog management suite comprises of categories, products and brands.
- Manage your categories and sub-categories easily
- Search capability to effectively sort and find the required categories
- Categories can be active and inactive (live/offline)
- Setting URLs and SEO features for the categories
- Managing categories images/thumbnails
- Feature your categories on the navigation pane
- Setting URLs and SEO features for brands
- Managing your brands
- Featuring the brands on homepage
- Setting brands to active or inactive mode
- Easy manage brand logos
- Easy to edit and manage products.
- Search functionalities – find products in the desired categories using specified attributes
- Product fields with SKU, name, additional details, list price, selling price, weight, stock, minimum quantity order amount, product details, shipping fee etc.
- Able to choose options like free shipping, featured, reviews allowed and more
- Manage or add product images or additional images
- Easy editor interface to manage content
- Adding products to multiple or single categories
- Manage or add accessories
- Embedding YouTube or Videos from streaming sites
- Manage and approve product reviews
x2x eCommerce comes with a full blown eCommerce integration suite powered by Microsoft RMS, Retail Management Hero and Microsoft Dynamics GP. Furthermore, it is facilitated for top-notch webstore solutions available today, our customers have been using x2x eCommerce to boost their webstores built on Magento, Shopify and WooCommerce.
Therefore with x2x eCommerce, you can always start selling right away. So let your retail application manage and keep your webstore updated in real time!
In contrast, today users are not just looking for options; they are demanding. Due to higher competition, webstores are compelled to go with appealing content and designs, faster page performance and user-friendly experience.
Whether you are kick starting an eCommerce business or looking forward to upgrading your existing solution, x2x eCommerce is the perfect choice. Furthermore, our team provides invoicing and inventory management features which deeply integrates with your top-notch ERP suites. It will assist you in managing frontend selling and backend processes from a single roof.
How x2x eCommerce can help?
x2x eCommerce helps you to build your webstore with user-friendly architecture to manage/create content in several formats that connects with popular keyword searches. Your webstore is also integrated with leading web analytical tools for measuring effectiveness.
Consequently, a popular webstore starts with a full-blown webstore customized according to your brand. Therefore, with design flexibility and great feature options of any software available, x2x eCommerce will empower your brand in no time.
#3. Product Catalog
Thanks to x2x eCommerce – It’s inventory management feature assists you to manage product catalog without any hassle. You an easily optimize product searches, promotion, presentation, channel placement and of course, pricing inorder to boost your online sales.
#4. Expertise in Retail Industry
x2x eCommerce has served various B2C companies across the world. With over 19 years of software and domain expertise, as a result, we know what features businesses are looking for. So, what is our strength? We deliver our solutions in less than 2 weeks’ time!
#5. Order Processing
Consequently, it doesn’t matter if you are selling products on a single website or several marketplaces or branded websites. Above all, your transactions and related information are processed centrally and available real time.
#6. Your Options
x2x eCommerce for Retail is available in two variants.
Retail eCommerce -Standard
- Order download
- Inventory Items
- Categories and subcategories
- Items assignment to categories
- multi-tier price levels
- Product images
- SEO information
- Item quantities
- Shipment information
Retail eCommerce -Lite
- Easy to use
- Works from the POS screen
- Choose the order type (Paid/Unpaid)
- Choose the order status
- Use generic customer to save orders
- Ship and invoice orders from POS
- Complete activity tracking
- Syn POS and eCommerce items
Money is not all to achieve everything! Only money cannot fetch you more money and it has only the path you choose brings you more returns.
Likewise, there are a lot of open source platforms and cheaper solutions available in the market where the above statement proves to be true. Don’t believe us? Check out the Forbes report here!
x2x eCommerce is one of the popular e-commerce software integrators that powers hundreds of webstores today across the world. What helps us to work even more with different webstores is the availability of top-notch ecommerce solutions making it easy to start immediately.
Consequently, The Forrester Research (e-retail forecast) shows that US e-retail businesses will see a growth of 57% in 2018. These facts are enough to prove why webstores are getting popular today. Not just start-ups are getting into the e-commerce business. Various retail and wholesale businesses are moving into e-retail/webstore platform to boost their brand visibility and sales.
So, what are the advantages of using an e-commerce software for your online retail business? Check it out:
#1. No more Shipping Hassles
All you need to do is choose the right supply area (country wise) and the facilitator you need to integrate from various payment management suites. Today, you will be able to manage logistics information, set discounts and tax rules straight from your e-commerce solution using integrated platforms such as x2x eCommerce!
#2. Quick Selling Cycle
You will enjoy maximum returns with lesser investment and efforts. x2x eCommerce justifies this part by integrating it with top-notch webstores (Magento, Shopify, WooCommerce) and ERP solutions such as Microsoft Dynamics GP, Retail Management Hero etc. Several features can be integrated with the help of a mouse click which can easily manage your back office activities in no time. You can focus more on the store front activities instead of admin functions.
#3. Easy site configuration and setup
Top class webstore solution provides support in creating/configuring your webstore right from site designs to payment integration capabilities. E-commerce solution provides can even setup a webstore in hours with their predefined templates (page designs, inventory and categories, payment gateway etc.)
#4. Reliable Customer Service
No webstore can survive without fulfilling the needs of a customer. Customer satisfaction is the key for any business today. The more easier the shopping experience, the better. Integrating customer service solutions like Jira and Zendesk with your webstore will ensure flawless customer service experience. A central repository (CRM) along with your webstore can help in managing new client accounts, order modifications and even retain existing clients.
#5. Payment Integration
Once your webstore is fully equipped with site designs, inventory and security features, the next step is to integrate your payment solution. There are various payment partners available today which can be installed without any hassle. All you need to ensure is that all major debit/credit cards, online banking, e-wallets are available with your payment integration suite.
You do not have to worry about the support services provided by the top-notch e-commerce solution providers. They will always be there at your service by providing documentation help, technical support via phone or chat, video tutorials, one-to-one sessions, webinars or even via community forums. What is the best part? These are all free!
#7. Shopping and Marketing Features
Most of the webstores these days come with in-built SEO features. It helps your webstore to rank higher in search engine results. This will help you in acquiring new customer with less effort. The webstore analytics will help you check out the real-time data and make better decisions.
With x2x eCommerce, you can now easily modify pricing and inventory in no time. Make sure of vouchers and coupon options to encourage your customers to boost your brand without any additional costs. Customer loyalty programs will also encourage more users to visit your webstore too.
E-commerce solutions come with plenty of options that will make lives easier for you to manage your webstore. That is not all! You also need to work on your customer engagement models, deliverables and other USPs, which your customers expect from an online store.
It’s easy to just setup a webstore buy purchasing a domain and integrating an e-commerce platform. However, in order to survive, you need to follow marketing strategies and a chain of related activities in a long run.
That’s why we have created a wonderful tool called x2x eCommerce that lies between your webstore and ERP solution to better manage your financials and inventory. Why hire hundreds of personnel to manage when you have an automated tool to handle?
Get in touch with our experts today for a quick demo!
Well, a webstore has got various processes and components that an eCommerce solution streamlines via easy interface where a regular business user can work on. Hence, future upgrades depends on the flexibility of eCommerce platforms to integrate on other solutions like CMS, ERP, CRM, email marketing solutions, payment gateways, social media tools, accounting solutions etc.
As you are aware, the eCommerce industry is massive! eMarketer predicts eCommerce business to drive in sales worth $4 trillion by the year 2020. Hypermarkets and Supermarkets are losing its popularity these days as users prefer to buy online. For the very first time, 51% of the shoppers prefer online platforms rather than going with traditional shopping means. Certainly, thanks to the growth in eCommerce sector that has boosted the growth in eCommerce solutions as lot of businesses are setting up online stores or collaborating with 3rd party providers to take advantage of their brands online.
Typical features for your E-commerce Software to kick start your business!
For your eCommerce platform to function smoothly, you will need the below components:
Most of the eCommerce solutions offer web services as default for hosting your webstore with all the necessary features to go with it. As a result, it is important to have a good online store which is easily accessible, having a great bandwidth (handling larger web traffic) and faster load time.
This is the key for any eCommerce business. Your online customers are going to view and learn about the products that you have put for sale. Compared to a printed catalog, it is made up of pages, products and information where your customers can browse. It is very important to have a flashy and attractive designs to capture your customers in addition to adding value to your brand and organization.
From our experience with customers, having glitches with your shopping cart is going to be a nightmare. Never ever comprimise on the final checkout area page as this is where customers think twice before making a purchase. Also, If things go wrong here, its more like having a department store with nobody walking in! Different payment options needs to be enabled for smooth payment transactions.
Also, marketing solutions these days are integrated with the shopping carts, so reminder emails can be sent to the customers that has atleast 30% chances of converting a sale from an abandoned sale. It needs to work smoothly and optimally.
As an eCommerce business provider, it is equally important to setup Vendor Dashboard/Interface along with Customer and Administrator Dashboards/Interface. Similarly, please note that the vendor user interface needs to be flexible, robust and definitely, customizable. You don’t have the luxury to keep training your vendors and instead, that time can be saved for something else.
Along with payment processing areas, inventory management is equally important in a webstore. This needs to be updated live as you might expect thousands of customers making transactions in seconds. eCommerce businesses hire a lot of personnel just to manage inventories. However, for smaller businesses, hiring lot of employees is going to be a cost overhead. Solutions such as x2x eCommerce helps you integrate their tools with your top-notch eCommerce platform for automating inventory management areas, that will eventually cut employee overheads.
Order acceptance and logistics
You will have to deal with various 3rd party logistics providers to ship your items to different locations ensuring faster delivery. Your eCommerce platform should support these functionalities ensuring smooth handling of logistics and order fulfillment. SMS services used for efficient tracking of shipments for both employees and customers are perfect for a webstore. Having an integrated tool like x2x eCommerce will help you manage your webstore from end to end seamlessly.
x2x eCommerce with Retail Management Hero (RMH)
As a result, x2x eCommerce platform integrated with Retail Management Hero offers amazing features such as:
- One place to manage Retail and eCommerce stores.
- Integrates with Microsoft RMS and Retail Management Hero (RMH).
- Download orders; and upload items, prices, quantities, and catalog.
- Connects with Magento and Shopify.
- Above all, connectivity with Woo Commerce and Amazon will be coming soon.
- Sell on eBay, Jet and other marketplaces.
- Multi-device compatible.
- Warehouse Management System compatible.
- Custom eCommerce app for iPhone/Android